校園冰淇淋項(xiàng)目商業(yè)計(jì)劃書

1、1商業(yè)計(jì)劃書商業(yè)計(jì)劃書冰工廠雪糕店冰工廠雪糕店電子科技大學(xué)中山學(xué)院3目錄目錄1、執(zhí)行總結(jié)、執(zhí)行總結(jié)1.1企業(yè)理念...............................................51.2市場(chǎng)背景...............................................51.3行業(yè)特點(diǎn)...............................................52、市場(chǎng)調(diào)研

2、、市場(chǎng)調(diào)研2.1調(diào)查方向...............................................52.2產(chǎn)品市場(chǎng)...............................................52.3消費(fèi)者口味.............................................62.4品牌效應(yīng)............................................

3、...72.5店鋪選址...............................................73、產(chǎn)品概況產(chǎn)品概況3.1主打產(chǎn)品...............................................83.2特色產(chǎn)品...............................................94、發(fā)展戰(zhàn)略、發(fā)展戰(zhàn)略4.1前期發(fā)展.......................

4、........................134.2發(fā)展目標(biāo)...............................................135、市場(chǎng)營(yíng)銷、市場(chǎng)營(yíng)銷5.1產(chǎn)品策略...............................................145.2服務(wù)策略...............................................145.3價(jià)格策略........

5、.......................................145.4促銷策略...............................................155.5具體措施...............................................156、生產(chǎn)管理、生產(chǎn)管理6.1店址選擇與布局.........................................156.2

6、廠區(qū)總平面布置.........................................167、資金分配、資金分配7.1資金來源...............................................187.2資金用途...............................................197.3銷售前期計(jì)劃......................................

7、.....207.4財(cái)務(wù)計(jì)劃...............................................208、管理體系、管理體系8.1公司性質(zhì)...............................................208.2組織形式...............................................208.3部門職責(zé)...........................