中美企業(yè)文化比較的啟示.pdf

1、As the latest development of business management science, corporate culture isbotha a management theory and a management art whose influence on businessperformance has been proved by many scholars.Based on empiricai evid

2、ence, gathered from a canvass of more than 200bluer-chip enterprises in 22 industries over an 11-year period. Joho Kotter and JaznesHeskitt (1992) of Harvard University conclude that "corporate culture can liave asigrufi

3、cant inipact on a firm's long-term economic peifonnance. We found that firmswith cultures that emphasized all the key managerial constituencies (customers.stockholders. and employees) and leadership from managers at all

4、levelsoutperformed firms that did not liave those cultural traits by a huge margin. Over aneleven-year poriod. the former increased revenues by an average of 682 porcentversus 166 porcent for the laterexpanded their work