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1、MotivatingEmployeesunderAdverseConditionsTHECHALLENGEItisagreatdealeasiertomotivateemployeesinagrowingganisationthanadecliningone.Whenganisationsareexpingaddingpersonnelpromotionalopptunitiespayrisestheexcitementofbeinga

2、ssociatedwithadynamicganisationcreatefeelingsofoptimism.Managementisabletousethegrowthtoenticeencourageemployees.Whenanganisationisshrinkingthebestmostmobilewkersarepronetoleavevoluntarily.Unftunatelytheyaretheonesthegan

3、isationcanleastaffdtolosethosewiththehighestskillsexperience.Theminemployeesremainbecausetheirjoboptionsarelimited.Malealsosuffersduringdecline.Peoplefeartheymaybethenexttobemaderedundant.Productivityoftensuffersasemploy

4、eesspendtheirtimesharingrumoursprovidingoneanotherwithmalsupptratherthanfocusingontheirjobs.Fthosewhosejobsaresecurepayincreasesarerarelypossible.Paycutsunheardofduringtimesofgrowthmayevenbeimposed.Thechallengetomanageme

5、ntishowtomotivateemployeesundersuchretrenchmentconditions.ThewaysofmeetingthischallengecanbebroadlydividedintosixKeyPointswhichareoutlinedbelow.KEYPOINTOhereisanabundanceofevidencetosupptthemotivationalbenefitsthatresult

6、fromcarefullymatchingpeopletojobs.Fexampleifthejobisrunningasmallbusinessanautonomousunitwithinalargerbusinesshighachieversshouldbesought.Howeverifthejobtobefilledisamanagerialpostinalargebureaucraticganisationacidatewho

7、hasahighneedfpoweralowneedfaffiliationshouldbeed.Accdinglyhighachieversshouldnotbeputintojobsthatareinconsistentwiththeirneeds.Highachieverswilldobestwhenthejobprovidesmoderatelychallenginggoalswherethereisindependencefe

8、edback.Howeveritshouldberememberedthatnoteverybodyismotivatedbyjobsthatarehighinindependencevarietyresponsibility.KEYPOINTTWOTheliteratureongoalsettingtheysuggeststhatmanagersshouldensurethatallemployeeshavespecificgoals

9、receivecommentsonhowwelltheyaredoinginthosegoals.Fthosewithhighachievementneedstypicallyaminityinanyganisationtheexistenceofexternalgoalsislessimptantbecausehighachieversarealreadyinternallymotivated.Thenextfacttobedeter

10、minediswhetherthegoalsshouldbeassignedbyamanagercollectivelysetinconjunctionwiththeemployees.Theanswertothatdependsonperceptionsofgoalacceptancetheganisationsculture.Ifresistancetogoalsisexpectedadvancementinthelowerthir

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