濰坊昌大建設(shè)有限公司競爭戰(zhàn)略研究.pdf

1、大連理工大學(xué)碩士學(xué)位論文濰坊昌大建設(shè)有限公司競爭戰(zhàn)略研究姓名：穆乃杰申請學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：易學(xué)東20041001AbstractThemorewidelyareaofChinatakepartintoWTO，themorevigorouscompetitionofthebusinessenterpriseis，especiallyintheconstructionindustrybusinessenterprises

2、TherehasbeenalotofbusinessenterprisesexterminatedinthetideofcompetitionAsaconstructionbusinessenterprise，wantingtoparticipatethemarketcompetes，andstandingfinninincreasinglyvigorouscompetition，remainingcontinuouslydevelop

3、ment，obtainingtheprofits，thecompanymustanalysisandevaluatetheirowncompeteabilityobjectivelyFromacertainmeaning，thecompetitionstrategyofthebusinessenterprisenotonlystaysontheshorttermSuccessorfailure，butalsodirectlyaffect

4、sthealiveorthedeathofthebusinessenterpriseThearticleregardWeiFangChangDaconstructionlimitedcompanyasthemodelcommencingfromthemacroscopiceconomicenvironment，analyzingmarketenvironmentofthebusinessenterpriseandofferingtheo

5、bjectiveandfairanalysisaboutit’Srival，doinglotsofresearchandanalyzeabouttheresourcesofthebusinessenterprisewithabilityadvantage嘶thbadsituation，opportunitywiththreaten，indicatetheexistsituationandthedevelopingdirectionofb

6、usinessenterpriseinvigorouscompetitionenvironment，andletcompanyknowthatwhichcompetitionstrategytochoose，andputsforwardthetentativeprogramofthecompetitionstrategywithguaranteeandchoiceInwrotethisarticle，alsobrowsedalotthe

7、thesisofMBAs，butinvolvedlittleabouttheconstructbusinessenterprisecompetitionstrategyinvestigation，thisarticletriestograspthemethodoftheoreticalanalysisincompetitionstrategytriestosearchforthepossibilityofthecompetitionst