大連國運大廈有限公司競爭戰(zhàn)略研究.pdf

1、大連理工大學碩士學位論文大連國運大廈有限公司競爭戰(zhàn)略研究姓名：李宗文申請學位級別：碩士專業(yè)：工商管理指導(dǎo)教師：肖洪鈞20050612AbstractCompetitioniSthekeyofanenterprise’SsuccessandfailureCompetitionValuesactivitieswhichmakedonationstoancompany’SbusinessperformanceCompetitivestrate

2、gyaimsatbuildinganadvantaged，long—lastedstatusconsideringthecompetitionofanindustryThekeyofthecompetitivestrategyistoanalyzeagreatdealindustrystructuresandcompetitorsunderdifierentindustryenvironmentsCompetitivestrategyi

3、stogainaperfectcompetitivestatusonanindustrymacrostageinwhichcompetitionexistsCompetitivestrategyiStosolvetheproblemofhowtogetthecompetitiveadvantageinabusinessdomainInamodemsocietywithfurycompetition，competitivestrategy

4、isbecomingmoreandmoreimportanttoamodementerprise’SsundvalanddevelopmentAslongasacompanywantstobeprofitableinalongtimetokeepandtOenlargeitsmarketshareitmustmakeacompetitivestrategywhichfitsitaccordingthemarketenvironmentD

5、alionGuoyunMansionCoLtdwasfotendin199810catedinRermainRoadtheCBD(centralbusinessdistrict)ofDalian，mainlydealinginscriptoriumrentingFromthesecondhalfoftheyear2003，becausetherewasalargeincreaseofscriptoriumbuildingin出isare

6、asomebuildingswereputintooperationinsuccessionandsomeareunderconstructionnow；alsobecauseofthecontinuousriseofestatepriceandthe10Winterestratetheview“buyingestateiSbetterthanrentingestate”iSacceptedbvmoreandmorepeopleA11t

7、hesefactorsmakethescriptoriumrentingmarketofthisareachangenotablyCompetitionisgettingmoreandmorefuryandthepriceiSfallingcominuallyFromthesecondhalfoftheyear2003toApril2004therentingrateoft11emansionfallsgraduallyfrommore

8、than90％to70％clientsarejessand1essSinceit’Sputintooperation，becauseoftheboommarketofthisarea，themanagerofthecompanydidn’tmakeaconcrete，explicitcompetitivestrategybuta“brandstrategy”inwordandalsonotacticstobringitintoeriec

9、tThereforeit’SurgentforDalianGuoyunMansionCoLtdtomakeallappropriatecompetitivestrategyAfteranalyzingthecompany’SinternalandexternalconditionsbyusingthetheorieshehaslearnedfromMBAcourses，theauthorofthepapermakesafoeu8stra

10、tegyasthecompany’Scompetitivestrategy，iethecompanyshouldfocusonshippingcompaniesandthosecompanieswhoofferservicestothem，takingthesecompaniesasitsobjectiveclients，marketingitselfasalogisticscenterThispaperhasrealisticsens