基于IT產(chǎn)業(yè)發(fā)展的聯(lián)想集團戰(zhàn)略規(guī)劃研究.pdf

1、華中科技大學碩士學位論文基于IT產(chǎn)業(yè)發(fā)展的聯(lián)想集團戰(zhàn)略規(guī)劃研究姓名：邱楓申請學位級別：碩士專業(yè)：工商管理指導(dǎo)教師：陳君寧20040428IIAbstract LENOVO one of the most representative IT corporation in China mainland, since we join WTO, since the moment of multinational corpo

2、rations putting their hearts into Chinese markets, faced cruel competition. Now, in China, who are the rivals of LENOVO? Not FOUND or DAWNING , but IBM , HP , SONY , TOSHIBA , SAMSUN , DELL , A

3、CER , BENQ etc. All of these multinational corporations consider that Chinese mainland markets is the most important. They put their global competitively advantage resources to the inland of China nearly without excepti

4、on. In such a competitive environment, Lenovo unavoidably face the strategy to choose again. This text divides into eight parts altogether, the first part has reviewed Lenovo’s development and it’s previous strat

5、egy; The second part explain purpose this text , especially its far-reaching actual meaning through studying current situation and the reason of its strategy changes ;The third part Study the external environme

6、nt condition of Lenovo Group on the basis of IT industry whole competitiveness; The fourth part analysis the key competitiveness of Lenovo Group; The fifth part mainly to carry on SWOT analysis about the d

7、evelopment potentiality to Lenovo Group; The sixth part is a focal point of this text, in this part we propose the guiding theory and strategic choice of Lenovo, basis on analysis all-sidedly in livin

8、g environment to Lenovo Group and actual course of myself. The seventh part explains strategy measurements to ensuring in IT industry development of Lenovo Group, and demonstrates the feasibility strategic on techno

9、logy; The last part is the summary of the full text. Lenovo face a lot of uncertain factors in the future market, and it is not unalterable to associating formulation, the strategy of Lenovo mu

10、st follow the objective market then to adjust. We just fix the main fundamental key to the development which associates future in this text , and wish that Lenovo would walk well all the way o