衡量企業(yè)的社會責(zé)任成效【外文翻譯】

1、本科畢業(yè)論文（設(shè)計）外文翻譯原文：原文：MeasuringtheeffectivenessofCpateSocialResponsibilityYoureaPRcounselyourganizationhasembarkedonaCpateSocialResponsibility(CSR)effttoimproveliteracyinacommunitywhereyouoperatemanufacturingfacilities.Aft

2、erayearofsinkingresourcesintotheefftyoufindthatmostcommunitymembersstillseemtobeunawareofit.theliteracyprogramisntevenapartoftheconversationwhenyourganizationismentionedinthelocalmediaatcitycouncilmeetings.Nowduetotheapp

3、arentlackofawarenessabouttheprogramthehighcostofmaintenancemanagementisquestioningwhetheritshouldcontinue.RealizingvalueTodaymeganizationsrecognizetheimptanceofpracticingCSR.Genuinesocialresponsibilityfocusesonhowthegani

4、zationbenefitssociety.CSRcanhelpprovidesolutionstosocialproblemsbuildhealthiereconomiesmaintainsustainableenvironments.ButCSRisalsoprovingtobenefitcompanies.Themostcommonlyidentifiedcpateadvantagesincludemaintainingimpro

5、vingreputationbrimagegovernmentrelationsbrdifferentiationcustomerloyaltyemployeerecruitmentretention.“ThereisamindshiftgoingonregardingCSR.Companiesaremovingfromregardingitasanicetodotoviewingitasawaytocreatevaluefbusine

6、ss”saysChrisPinneydirectofresearchpolicyattheCenterfCpateCitizenshipCarrollSchoolofManagementatBostonCollege.A2009McKinseyStudyconductedincooperationwiththeBostonCollegeCenterfCpateCitizenshipfoundthatthemajityofCFOsinve

7、stmentprofessionalssurveyedagreethatrespondentsenvironmentalsocialgovernanceganizationsbeingresponsiveratherthanproactive.Itiseasytofallintothisrutassociallyresponsiblecompaniesareoftenpraisedftheirrapidresponsetoproblem

8、scomplaintscommunityconcerns.AccdingtoRobertHeathprofessemeritusofcommunicationattheUniversityofHoustontheproblemisthatresponsiveoftenmeansreactive.“Companieshavetobemeproactive.Infacttheyhavetogobeyondbeingproactivetobe

9、ingreflective“Heathsays.“Theyhavetoimaginethedirectioninwhichthewldismovingbuildthatintotheirstrategicplanningannouncetheseplansasgoalscelebratethemasachievements.“WhenCSRefftsareintegratedintotheganizationratherthanonly

10、addressingaparticularproblemtheyaremeeffectivehavegreaterstayingpowerareeasiertomonitmeasureovertime.PinneyemphasizestheimptanceofdevelopingCSRgoalsinareaswhereyourganizationcantrulymakeanimpactsaying“Whenyoupickanareato

11、focusonchooseamarketdefinedenoughsothatyoucanmeasureyourownimpactversusothers?impact.WhilelargerscaleCSReffts—suchassupptingnationalinternationalnonprofits—arealsoimptantcompanieshaveto...measuretheparticularsocialreturn

12、ontheirowneffts.“SomeganizationsparticularlysmallerlocalonesmaywryabouttheirabilitytosustainCSRinthestofaneconomicdownturn.HoweverpracticinggoodCSR—gettingcredit—ispossibleevenintoughtimes.Itsoftenamatterofunderstingwhat

13、youdowell.FexamplePinneynotesthatlargecompanieshavemaintainedtheirbudgetsfCSRinitiativesduringtheeconomicdownturn.“Thestuffthatwasfluffdisappearedbutthesubstantialstuffstayed“hesays.Manysmallerbusinessesthoughhavehadmech

14、allengesmaintainingthislevelofresourcesthoughtheyhavewkedhardtokeeplocalpeopleemployed.“AsmallcompanyinthispositionmightstartdevelopingitsCSRapproachbyfocusingonemployees—akeypillarofCSR—howthecompanyaddseconomicvaluetot