畢業(yè)論文中國(guó)傳統(tǒng)思想對(duì)營(yíng)銷策略影響研究

1、2007級(jí)市場(chǎng)營(yíng)銷畢業(yè)設(shè)計(jì)分類號(hào)分類號(hào)編號(hào)華北水利水電學(xué)院華北水利水電學(xué)院NthChinaInstituteofWaterConservancyHydroelectricPower畢業(yè)論文題目：題目：中國(guó)傳統(tǒng)思想對(duì)營(yíng)銷策略影響研究中國(guó)傳統(tǒng)思想對(duì)營(yíng)銷策略影響研究TheresearchofChinesetraditionalthoughtsontheinfluenceofmarketingstrategy學(xué)院管理與經(jīng)濟(jì)學(xué)院管理與經(jīng)濟(jì)學(xué)院專業(yè)

2、市場(chǎng)營(yíng)銷市場(chǎng)營(yíng)銷姓名XXXX學(xué)號(hào)2007XXXXX指導(dǎo)教師指導(dǎo)教師XXXX2011年5月18日2007級(jí)市場(chǎng)營(yíng)銷畢業(yè)設(shè)計(jì)IITheresearchofChinesetraditionalthoughtsontheinfluenceofmarketingstrategyAbstract：WhileadvancedcapitalistcountriesinEuropeAmericahaveenteredtheeraofcommodityec

3、onomyaftertheindustrialrevolution.ThemarketingsystemhasstillnottrulycomeintobeinginChinafavarietyofreasonsthoughtheeconomyinChinahasbeendevelopingrapidlysincetheimplementofrefmopen.Wldmainstreammarketingtheiesasthedomina

4、tingtheiesinmarketingintimesofcommodityeconomyhavesignificantinfluencesonmarketingstrategiesofChineseenterprises.SostudiesonmarketingstrategiesinChinamustbebaseonresearchesaboutwldmainstreammarketingtheies.OntheotherhCon

5、fucianismhasbeenthedominatingideologyinChinasinceitsemergmentinancientChinastillplaysanimptantroleinshapingtheideologyofChinesepeopletoday.TherefesuccessfulmarketinginChinashouldalsotakeConfucianismthatisrootedineveryChi

6、nesepeopleothertraditionalideologiesintoconsideration.CrectimplicationofthequintessenceofvariousChineseculturesinmarketingaspectslikemanagementcontrolimplementationisalsoawaytomakethemarketingtheymeconsummate.Meoveritism

7、eaningfulinguidingthefuturetrendofmarketingdevelopmentinChina.ThispaperwillbedividedintofourpartsirrespectivelydiscussingtheinternationalmainstreammarketingtheiesinfluencesoftraditionalChineseculturesonmarketingguidances