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1、外文翻譯原文LogisticsparkDevelopmentinSlovakRepublicMaterialSource:www.transpt.vgtu.ltAuth:MarianSulganAbstract:ThepaperdealswiththeactualsituationintheSlovakRepublicconcerningthelogisticsparksdevelopment.Itpresentsthetheetica

2、lbaseofthelogisticsparkdevelopmenti.e.thecomparativeanalysisSWOTanalysistransptinfrastructuresurveymarketingstudymarketingplanflogisticspark.Italsopresentsthebasicacteristicoflogisticsparklogisticschainsactivitiesconnect

3、edwiththetransptlogisticsgoodsdistribution.Keywds:transptlogisticslogisticsparklogisticscentrefreighttranspt.IntroductionNowadayswearewitnessingthedeepstructuralchangesinEurope.Globalizationprocessesdeterminenotonlytrans

4、ptbutalsoallhumanactivities.TheobjectiveoftheEuropeCommission’sWhitePaper“Europeantransptpolicyf2010:timetodecide”istorefocusEurope’stransptpolicyonthedemsneedsofitscitizens.TheWhitePaperproposesmethan60measurestomeetthi

5、schallenge.Thefirstofthesemeasuresisdesignedtoshiftthebalancebetweenmodesoftransptby2010byrevitalizingtherailwayspromotingmaritimeinlwaterwaytransptlinkingupthedifferentmodesoftranspt.TheprincipalobjectiveoftheEU’sregion

6、alpolicyistoeliminateregionaldisparitiestopromoteintegrationsocialcohesion.TheUnionseekstousethepolicytohelpthelaggingregionstocatchuprestructuredecliningindustrialregionsdiversifytheeconomiesofruralareaswithdecliningagr

7、iculturerevitalisedeclingneighbhoodsinthecities.TransptpolicyplaysamajroleinstrengtheningtheeconomicsocialcohesionoftheEuropeanUnion.Firstlyithelpsreduceregionaldisparitiesparticularlybyimprovingaccesstoislperipheralregi

8、ons.Italsohasabeneficialeffectonemploymentbyencouraginginvestmentintransptinfrastructureassistingwkers’mobility.ZilinaUniversitytogetherwiththeZilinaMunicipalityareinvolvedinsolvingtheregion.ThefinalpartoftheAnalysisisth

9、eTransptInfrastructureSurveythetransptwokmotways(km)railways(km)airptsinternationalcridsintermodalterminalsseaptsect.ThenextstepistocreatetheMarketingstudyofterritybasedoneffectiveapproachincludingphases:?Auditofterrity?

10、Determinationofvisionobjectives?Marketingstrategy?Planofimplementation?Implementationcontrol.Marketingplanflogisticsparkincludes?Situationanalysisofregionterrityientatedftransptlogistics?Marketingobjectivesoftransptlogis

11、ticssolution:positiveimagecompetitiveadvantageofregionattractivenessofregionallabourmarketdevelopmentofnewtransptprojectsfnewindustrialparksincreasingoftransptaccessibilitytransptqualitycreationoflogisticschainsect.?iono

12、fsegmentsflogisticssolution:populationofregioninstitutionalunitsindustrialsubjectsexptmarketsvisitsofregion?Elabationofmarketingplanmarketingmixoflogisticspark.Amongthekeyregionalconditionsfthedevelopmentoflogisticsparkw

13、ecanrankthetransptinfrastructureleveltelecommunications(developmentsininfmationtechnologyareseenascriticalinthedevelopmentofEuropeanlogistics)energycoststhelikelihoodofshtagesocialinfrastructurelabourfcemarketsenvironmen

14、talissues(increasingattentiontoenvironmentalissuesinresponsetopublicconcerns)lusingspatialplanning.Regionalconditionsdealtwithatpresenthaveconcentratedonthoseinfrastructalitemsthat“directly”impactonthesuccessfuldevelopme

15、ntoflogisticsparks.Howeverperhapsequallyasimptantare“qualityoflife”conditionsthatalsodeterminetheattractivenessoflocations.Peoplebyassociationcompaniesinvestmentdevelopmentareoftenattractedtoareasregionswherethereisavibr

16、antsocialculturallifecoupledwithawiderangeofservicesculturallifecoupledwithawiderangeofservicesincludingeducationhealthcarechildcarefacilitiesreadyaccesstoentertainmentamenityfacilities.Logisticsparkshouldencourageinterm

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