發(fā)現(xiàn)利潤區(qū)【外文翻譯】

1、本科畢業(yè)論文（設(shè)計）外文翻譯原文：原文：TheProfitZoneAmImanagingfvolumegrowthvaluegrowth“Beinhighgrowthmarkets.“Intheoldeconomicderintheageofmarketsharevolumegrowthwasaguarantofsuccess.Growthwaswhatweweretaughttopursue.Itcreatedhigherprofit

2、sfallincludingmarketsharelaggardscompanieswithpobusinessdesignscompaniesthatwereapolymanaged.Arisingtideraisedallboats.Onemanagerarticulatedtheclassicview:“Therearenomanagementproblemsthatvolumegrowthcantsolve.Evenifwema

3、nagepolyrisingrevenuehelpscoverthemistakeswemade.“Thismaximtoohasbeenshaken.Industrygrowthacompanysvalue(stockprice)growthnolongerhaveaonetoonecrelation.FastgrowingindustriessuchasthePCmanufacturingconsumerelectronicstel

4、ecommunicationssoftwarehaveeachproducedscesofterminallyunprofitablecompanies.Bycontrastnogrowthlowgrowthindustrieshaveaproducedsomeofthemostsuccessfulcompaniesinthewld.CocaColaachievedsignificantvaluegrowthinthelowgrowth

5、beverageindustryasdidGeneralElectric(GE)inacollectionoflowgrowthmanufacturingindustriesSwatchinthelowgrowthwatchmakingindustry.Thetwomostvaluableideasintheoldeconomicderthemarketsharethegrowthhavebecomethetwomostdangerou

6、sideasinthenewder.Toapplytheseideasappropriately(safely)youmustundersttheriseofnoprofitzonesintheeconomy.NoprofitzonesCompaniesusedtobeabletocommapremiumpricebysimplyshowingup.Becauseoftherewererelativelyfewplayersinanyc

7、ompetitivearenacustomersheldlittlepowerOverthepasttwodecadeshoweveradvancesinindustrialtechnologyinnovationinbusinessdesignincreasesinglobalcompetitionthegetabiggerpieceofapiethatislosingallofitsvalue.Asenimanageratanequ

8、ipmentmanufacturercapturedperfectlythespiritofmarketsharemyopiathatdominatedthethoughtprocessesthebusinesspressintheageofmarketshare:Weareallfocusedonmarketshareonunitsunitsunits.Unitssoldvs.competits.itsnotjustourmanage

9、mentteam.Itsourcompetitsmanagementteams.MarketshareisdeadThenumberoneprobleminbusinesstodayisprofitability.WherewillyoubeallowedtomakeaprofitinyourindustryWhereistheprofitzonetodayWherewillitbetomrowTheprofitzoneistheare

10、aofyoureconomicneighbhoodwhereyouareallowedtoearnaprofit.Toreachoperateintheprofitzoneisthegoalofeverycompany.Youvebeentoldhowtogetthere.“Gethighmarketsharetheprofitwillfollow.““Gethighgrowthyourprofitswillexp.“Asamanage

11、ryouwereschooledinhowthepursuitofmarketsharegrowthautomaticallyplacesyouonadirectroutetobusinesssuccess.Howeverthesefmerlydirectroadshavebecomemazesriddledwithtrapswrongturnsdeadends.Manylargecompaniesaftertakingtheturnt

12、owardmarketsharevolumegrowthhaveonlyhitaprofitlesswall.ReinventsInthepastdecadeseveralbusinessleadershaveemergedwhohavefiguredoutintuitivelyunderstoodhowtherulesofthegamehavechanged.Theirrecdofvaluegrowthisallthemeremark

13、ablewhencomparedtothegrowthprospectsoftheirindustriesthelaggingvalueperfmanceofthemarketshareleaders.Thesereinventsthinkdifferentlytheyseethingsdifferentlytheyactdifferently.Theystartwiththecustomerwktheirwayback.Theysta

14、rtwiththeprofitquestion(“WherewillIbeallowedtomakeaprofit“)wktheirwayback.Theyareconstantlyfocusedonhowtheprofitzoneisshifting.WhereisittodayWherewillitbetomrowAdecadeaheadoftheirpeersthereinventssawthemovefromtheoldprod