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1、本科畢業(yè)論文外文翻譯本科畢業(yè)論文外文翻譯外文文獻外文文獻原文原文TheTheEffectsEffectsofofityityReputationReputationononitableitableGivingGivingABSTRACTThisstudyfocusesontheeffectsofityreputationonitydonations.Onewouldexpectthereputationofaitytobeanimpta

2、ntantecedentfthedecisiontodonatemoneyastheproductoftheityisitspromisetodevoteitselftoitsgoalwhetherthisistopreservenaturetoprotecthumanrights.Thestudyusespanelsurveydataofthe‘GivingintheherlsprojectthatweregatheredinMay2

3、004inMay2005.Acasecontroldesignwasusedtotakenondonsintoaccountaswell.SeveralitemswerecreatedtomeasuretheattitudeoftherespondentstowardfivelargeDutchityganizations.itablegivingwasmeasuredbyaskingtherespondentstoindicateho

4、wmuchtheyhaddonatedtotheityconcerned.Meovertheeffectsofdemographicsontheindividual’scontributionstohelpingotherswillbetakenintoaccount.THEEFFECTSOFITYREPUTATIONONITABLEGIVINGTheeffectsofityreputationonitablegivingcanbede

5、scribedfromtheresourcebasedviewperspectiveofafirm.Theresourcebasedviewisaninfluentialframewkfunderstingstrategicmanagement.Itfocusesonthetangibleintangibleassetsskillslicensesetctiedtoafirmwhichitusestocreatecompetitivea

6、dvantage(Barney1991Caves1980Wernerfelt1984).Barney(1991)arguedthatresourcesmustpossessfourattributesindertoleadtosustainedcompetitiveadvantage.Theresourcesmustbevaluablerareimperfectlyimitablenotsubstitutable.Hall(1992)e

7、xaminedthechiefexecutives’perceptionsoftheroleofintangibleresources.Thechiefexecutiveswereaskedattwopointsintimewhichofthe13resources(suchasknowhowofsuppliersknowhowofdistributswkspublicknowledgecontracts)contributedmost

8、totheoverallsuccessoftheirbusiness.Companyreputationwasmentionedmostoftenasthemostimptantcontributtothesuccessofthecompany.Hallstatesthatreputationcanbeanimptantfactinachievingincludedinthisstudy:‘Kankerbestrijding’(Canc

9、erresearchganization)‘PlanNederl’(developmentaid)‘Greenpeace’‘Natuurmonumenten’(Dutchconservationganization)‘WereldNatuurFonds’(WldWideFundfNature).Indertomakesurethatthesamplecontainedenoughdonsonlyhighprofileitablegani

10、zationswerefocusedupon.Kankerbestrijdinghasthehighestcollectionincomeofallitiesin2004.Theotherfouritiesallappearintheitiestoptenwithregardtogiftscontributions(CentraalBureauFondsenwerving2004).GreenpeaceNatuurmonumentenW

11、ereldNatuurFonds(WNF)allfocusontheprotectionoftheenvironment.Thishastheadvantagethatsomeofthedevelopmentsintheirsectwillbethesamesuchastheinterestofconsumersintheenvironmentfexample.Inviewofthefactthatthenumberofdonsperi

12、tywasrelativelylowa‘casecontroldesign’(RothmanGreenl1998Schlesselman1982)wasused.Casecontrolstudiesareusedinmedicalresearchtostudyrarediseases.Theyfollowaparadigmthatstartsfromeffecttocause(Schlesselman1982).Inacasecontr

13、olstudyindividualswithaparticularcondition(inthisstudy‘beingadon’)areedfcomparisonwithseriesofindividualsinwhomtheconditionisabsent(beinganondon).Thismeansthatallthedonswereedinthesubsamplebutnotallthenondons.Themainreas

14、onfusingacasecontroldesigninthisstudywastopreventresponsefatigueasthequestionnaireincludedmanyotherquestionsbesidesthequestionsthatwereusedinthepresentstudy.Therewere287dons472nondonsinthesubsample.Thedataweregatheredbym

15、eansof‘computerassistedselfinterviewing.’Thismeansthattheresearchagencyprovidedrespondentswithsoftwarefinstallationontherespondents’homecomputers.Thequestionnaireswerethensenttotherespondentsreturnedtotheresearchagencyvi

16、aamodem.InthecaseofbothdatasetsthedataweregatheredinMay.Thismomentwaschosenasmostrespondentswillhavefilledintheirtaxreturnfminthatperiod.Asitablegivingentitlesdonstotaxdeductionsthereisagoodchancethatthetopicwillstillbef

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