跨越式發(fā)展形勢(shì)下鐵路客貨營(yíng)銷工作研究.pdf

1、北京交通大學(xué)碩士學(xué)位論文跨越式發(fā)展形勢(shì)下鐵路客貨營(yíng)銷工作研究姓名：石鵬飛申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：萬曉20050301Abstractinreaentyears，ourCOLulLryrailroaddeveIopscontineouslYandquick】y，obtainingtheobviousresultBut，theantinemybetweenconveyanceneedthattherailroadconve

2、yanceproductiVityandsoeietiesincreasinglyincrease，didnotsolvebytherootTherefore，therailroaddepartmentinthedeepanalytiealChineserailroadpresentconditionandtheChineserailroaddevelopmentofhistorydirections，snienceholdsthefo

3、undationthatther甜Ireadoftheworlddevelopsthetrendupwiththedevelopmentwayofthinkingofthesupernormalregulations，putforwardthecrossovertypedevelopmentstrategyoftheChineserailroadingoodtimeExtendtherailroadmarkctquota，makethe

4、goodluckto10setoproducethemanagement，createthegoodperformance，istherailroadCROSSovertypedevelopmentofimportantfeundationAgoodsmarketingworkthenthevalidpathoftheeconomicperformancegrowthofrailroada1SOsimportantassuranceth

5、atcarriesouttherailroadcrossovertypedeveiopmentTherefore，totheCROSSovertypedevelopmentSituationnexthowstrengthenagoodsofrailreadmarketingworktolaunchtheresearch，haveimportantrealistiemeaningthistexttakesintOtheanalysiSan

6、dresearchestothepresentcondition0fgoodsofrailroadmarketinginchapter2。express／ngthatagoodsofrailroadmarketinggetsbehindwiththereasonofthemarketCombinechapter3intothestudyandresearchesoftheraiiroadcressovertypedevelopment，

7、describednewrequestoftherailroadCROSSovertypedevelopmenttoagoodsofrailroadmarketingworkThistextmakesuseofthemarketmarketingacademictheoriestheoryinchapter4，commencingfromtheproductstrategy，pricestrategy，theretailoutletan