現(xiàn)代施工企業(yè)占位策略研究.pdf

1、卷越夫淫。碩士研究生畢業(yè)(學(xué)位)論文姓名：鬢秉軍年綴：2003級(jí)專煦：高級(jí)管理人員工商管理(酬泓)研究方向：資本運(yùn)營與戰(zhàn)略管理論文題目：現(xiàn)代旋工企業(yè)占位繁贍研究導(dǎo)師：至迎軍教授完成Ei期：2005年5周2005年6月i口Abstractfnthevigorousmarketcompetition，therealwaysexisttremendouspressureandchallengforthecompanytosurviveandd

2、e、7elopproperlyTheconstructionbusinessoriginallypro／octetb、【11elocalgovei‘llmeltlpusheditswayinthecompetitiveworldnowhasregeneratedtob～independentinthe1rla／‘ketingUnderthiscircumstance，theconstructionbusinessshouldmakelf

3、rstplaceonhowtomakeasustainingdevelopmenthowtoexpanditsmarketsharesand、、toimproveeconomicallyandacquirethegreatestbenefitThestrategymanagement，occupac3strategyinpm‘titularofconstructionbusinessisaresearchworthstudyingAlt

4、houghtheoccupancys”ategyhasvariouscarriedoutformsthereal‘eSo／heriskstoth。colnpanxifitcannotblockordelaythecompetitortoenterthefieldsuccessfullywhichwillinevi／ablycausehttgelossNecessarilythecompanyshouldfigureouthowtomak

5、e1herealizationpossible，andmakeplansaccordingtotireinternalandexternalenvironmentofthccompan3todecidethefinaltask『11【hecompetitionSOlllecompaniesdeveloprapidlyandleadthewayinthefield，whileo￡hesgetcompletelyconfnsedaboutt

6、heirlongtermdevelopmentForsomereason，theFormerSee)33S10grabel’elyoppof’ttmity，whilethelatterhesitatetotakeactionsOncethemanagerdiscox’ersthedJspal‘itybetweencompanies，theywillseektheoriginoftheSuccessDiffercmenterprisear

7、eoYdiverseindustlies，madofthedifferentmanageenviromnents，alwaystheSOllrGgofthepeopleproperties，madmatelialsvarytremendouslyConsequentlytheachievementandthestrateg’aredifferentTherearefewresearchabouttheoccupancystrategyi

8、ntheconstructi，nbusinessandthisatticlewilllotmulatethetopicinafurtherway。Fhisessay，analySOStheexectionofoccupancystrategyofTianjin5CityPlanningRoadProjectCoLtdandclmifiesthefeasibilityofthestrategyintheconstl’uctionbusin

9、essNow、~carefacingwiththedifficultsituationofconstructioncompany，andwehavetonotonlylajimportancetotheconstructionpl‘oduction，qualityoftheprojectandsometraditionalthctsbu：alsoadjustthestrategymanagcn3enttOfitthemarketdeve