赤峰熱電廠企業(yè)形象識別系統(tǒng)建設(shè)研究.pdf

1、大連理工大學(xué)碩士學(xué)位論文赤峰熱電廠企業(yè)形象識別系統(tǒng)建設(shè)研究姓名：王磊申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：戴大雙朱方偉20050611AbstractCorporateIdentityStrategy(CIS)theoryisanadvancedmicroeconomicmanagementmethodwhichhasbeenintroducedintoChinaformadvancedmarketeconomyrecentyear

2、s.CIStheoryhasbeencontinuouslyextendedanddevelopedafterthat.ThispaperistoresearchontheproblemofhowtomouldChifengThermalPowerPlantscorporationimagewhichbasedonCIStheory.Duringtheperiodofwritingthispapertheauthorhasbeenadh

3、eretightlytothefollowingtwoapproaches:ThefirstisthetheoreticalintegrationapproachwhichconceivetheCIStheoreticalsystemintothefollowingthreeinterrelatingfacetsofMI(ManagementIdentity)BI(BehaviourIdentity)VI(VisualIdentity)

4、AnditmakesthecompositionandframeworkofCIStheorymoreconspicuousandclear.ThesecondispracticalorientationapproachwhichstronglyarguethatwhenapplyingtheCIStheoryinmouldingChifengThermalPowerPlantscorporationimageonemusthaveac

5、omprehensiveunderstandingonthefollowingsituationsuchastheactualityofourelectricpowerstructuralreformandtherealityofChifengThermalPowerPlantshistoryandperformanceFacingonthedrasticpowercompetition，manyenterprisesnoticetha

6、tenhancingenterprisesscorecompetencecanrealizecontinuancedevelopmentsomouldingcorporationimageisabestwaythatcanenhancecorecompetence.AfteranalysisChifengThermalPowerPlantscorporationimagedeeplythispaperdesignsnewcorporat

7、eidentitysystemandbringsforwardafeasiblycorporationimageintroductionplanbasingonCIStheory.Andthispaperalsoespeciallyemphasizedtheguidancefunctionofmouldingtothecorporateimageofenterprisesdevelopmentstrategy.Atthesametime