太重自主品牌的開發(fā)與培育研究.pdf

1、天津大學碩士學位論文太重自主品牌的開發(fā)與培育研究姓名：朱玉勝申請學位級別：碩士專業(yè)：工商管理指導教師：汪波20061201Asenterpriseinternationalizationdevelops，manetenvironmentchangesdramaticallyNewtechnologyandproductscontinuallyeme唱eaccordingtothescienceandtechnologydevelopme

2、nt；differencesamongthesimilarproductsarediminishingineveryaspectfromtechnology，costtoserviceandSOonAlltheseshowthemarketcompetitiongraduallyrisetoahigherlevelillsthebrandcompetitionBrand，whichhasbecomethevitalmethodforen

3、terprisetoseizethemanet，alebecomingmoreandmoreimportantTodayifChina’Senterpriseswanttosurvivetheinternationalcompetition，theymustemphasisonthebrandcultivationanddevelopmentinthestrategylevelInthisarticlethedifferencebetw

4、eenthebrandsofourcountryandtheinternationalwell—knownoneswasanalyzed，thereasonforthegapbetweenthemexploredandthebrandtheorybrieflysummarizedThen，thearticleresearchedontheconstructingandimplementingprocessoftheindependent

5、brandcultivationanddevelopmentsystemfortheTaiyuanHeavyMachineryGroupCo，Ltd(TZ)Itgaveanstrategyanalysisbothonindustrysituationaninteriorenvironment，tOdemonstratethenecessityandfeasibilityfortheTZtocarryoutbrandstrategyItc

6、oncludedthesuccessfulexperiencesonthebrandconstruction；clarifiedthecoreandobjectiontotheindependentbrandcultivationanddevelopmentbydeeplyanalysisonthebrandTZ，whichisfullofdevelopmentpotential；providedconvincingsupportfor

7、theTZtoimplementastrategyfocusonprofessionalIntheend，thearticleprovidedsomestepstocultivateanddevelopindependentbrandforTZ，whichwereexpectedtogivesomereferencesforTZandothercompanyinheavymachineryindustryKeyWords：Indepen