TTL雞精終端市場(chǎng)整合推廣策略研究.pdf

1、西北工業(yè)大學(xué)碩士學(xué)位論文(學(xué)位研究生)題目：衛(wèi)墜雞猹終遄直揚(yáng)整合推廣策喳研究作者：鄞建堊學(xué)科專業(yè)：工商管理指導(dǎo)教師：鎣建堅(jiān)2006年9月亙』E』些盔堂堂△堂絲迨塞AbstractWiththedevelopmentofourSOcietyallkindsofconsumergoodsfacesunprecedentedchallenge，flavoringcoverageisflourishingThecompoundflavoring

2、ofnewtypeiSbeingincreased20％eachycattotaloutputmorethan1，000，000ton，itincreasesfastofallflouringChickenbouillonproductsstandsinleadinallflavoringanddevelopedrapidlyAccordingtotheaccount，bytheendof2004。thesalesvolumeinChi

3、ckenbouillonmarketiSabout200，000tontotaloutputValBeis3，600，000，000YuanFadngIoChickenbouillonBadewithgreatdevelopment，thedi膿renttradestookpartinthecompetitionmarketfiercelyFacingChickenbouillonmarketwithgreatdevelopmentan

4、dextremetypotential，muchabroadbandsandproductsdisappeared，itmakesthetradecompetitionfiercelyTTLcompanystatusinthelcadconfrontchaHengeandcrisisThisessayconcludesdevelopment，characterandchallengeinChickenbouillonmarketanda

5、nalyzetheweaknessinsalesstrategvItUSeSSWOTmethodtodeeplyanalyzethecompetitionsituationaboutChickenbouillonmarketinXi’a11Furthcrmore，accordingtOtheanalysisofmarketneeds，theresearchaboutconsumers’interestinmarketresearchha

6、sbeendoneAccordingtothemarketingcombinationofmcompanycompositeelements，theessayscientificallyforecastthemarketpotentialofChickenbouillonmarketinXi’all，pointoutthestrafegyofTrL)【i’越needstokeepandexpandsitsmarketadvantage，

7、expanditsUlarketadvantage“consumersatisfaction”shouldberegardedastheadvancedstrategyandthepromotion、prices、product、serviceadvertisingandtradestrategYoffieldmarketingcharactershouldbebuildacustomercenterplatformshouldbees