外文翻譯--幽默插畫設(shè)計(jì)-插畫、設(shè)計(jì)與項(xiàng)目總結(jié)（節(jié)選）

1、<p>　　中文2100字，1100英文單詞，5500英文字符</p><p>　　出處：Gasser J. Humor Illustration Design, a Summary of Illustrations, Designs, and Projects[C]// International Conference of Design, User Experience, and Usability

2、. Springer, Berlin, Heidelberg, 2013:513-519.</p><p>　　Humor Illustration Design, a Summary of Illustrations, Designs, and Projects</p><p>　　Jochen Gasser</p><p><b>　　Abstract

3、 </b></p><p>　　This paper summarizes my work as an illustrative designer; it covers details of my inspiration, ideas, final works, and specific projects that I have worked on throughout my career. This

4、 paper is organized in parts; Humor Illustration Design as a Solution Mechanism for Various Problems describes my view on how humor functions in the world today and how it alleviates issues. Illustration as a Tool is whe

5、re I explain the workings behind and the outcome of an ongoing project and the goals I’m aimin</p><p>　　Keywords: Humor Illustration Design, Humor, Andreas Hofer, Humanity, Emotional Connection, Gondola.<

6、/p><p>　　1.Humor Illustration Design as a Solution Mechanism for Various Problems</p><p>　　In a powerful and function-oriented world, it is more important than ever not to come short on emotions an

7、d humanity when it comes to design and illustration. The motto “Sex sells”, is an evident example of how humor functions in our society; at first the directness of this motto seems crude and grabs our attention, then it

8、eases and brings about a laugh. Humor is a concept that can be used to reach audiences within seconds, and draws them in through amusement and emotional connection. Illustrat</p><p>　　2.Illustration as a Too

9、l</p><p>　　Since the beginning of my career as a freelance illustrator in 2008, I have been interested in innovative ways to apply the concept of “Humor Illustration Design”. I worked together with a histori

10、an named Norbert Parschalk on my first project. It was based on the idea of historical story telling through a new style. The main idea was to</p><p>　　create “comics”, in which history and humor were combin

11、ed, without questioning the significance and plausibility of a given storie’s contents.</p><p>　　The first story I transformed into a comic was the biography of “Andreas Hofer”, a local freedom fighter and h

12、ero in the South Tirol (a small region of Italy, far north in the Alps). In this region of Italy – in my homeland –, the status and importance of Andreas Hofer can be compared to that of Abraham Lincoln in the USA. I des

13、igned the illustrations and Norbert Parschalk helped me formulate the texts.</p><p>　　But there were consequences that came with animating this historical figure and things went through the roof when the sto

14、rybook was first published and released; as quoted, one cannot make “Serious historical figures into comical heroes.” However the book was soon accepted and became a best seller. It also serves as an educational tool for

15、 many middleschool students and a number of others in general.</p><p>　　The concept of this project was simple and came down to one question and goal: How could I get people from each age group who were hist

16、orically ‘uninterested’, to want to experience and learn history? The solution lay in the combination of texts and matching cartoons and comicstrips; I recreated each story based on this combination, with the intention o

17、f finding a way to give people no option but to learn the history; they would have to read the texts in order to understand the illustrations the</p><p>　　I designed the humorous elements of my story books w

18、ith the purpose of “rewarding” the reader, who had been “forced” to do something undesireable (i.e. to read) in order to understand the story. This concept takes after the motto: “You can learn and also laugh!”. I didn’t

19、 want to undermine or question the seriousness of the biographies however, and so, I only chose scenes that are either proven or unverifiable. This is how the subtitle of my book series, “An Illustraded History”, was fou

20、nded. Ba</p><p>　　3.Humor as a Marketing Strategy</p><p>　　So far in my career as an designer the fact that humor functions independently from product or service has become clear to me. When pro

21、perly combined with “customary” marketing strategies, a product can become a popular item or idea, and thus can lead to an emotional connection with the customer. My illustrated characters create a sense of connection an

22、d understanding for my clients and allow them to dive into a somewhat realistic comic world that really doesn’t seem too unbelievable.</p><p>　　I have displayed my illustrations and work in various ways, fro

23、m simple T-shirt designs to interior designs of entire facilities. The range of possibilities seems to be endless. As an example, I have incorporated my work in restaurants where humorous details have found their place o

24、n anything from beer barrels to napkins and from bath- room walls to garden furniture.</p><p>　　4.Project in Las Vegas</p><p>　　In searching for a perfect project for the Las Vegas event, I came

25、 across and interesting object in Las Vegas which is currently being established. This object is called The High Roller Observation Wheel, an enormous ferriswheel at Caesar’s Palace on the Las Vegas strip. This is the wo

26、rld’s largest observation wheel at 550 feet, with large round cabins, or gondolas, that each fit up to 40 people and allow for a 360 degree view of the city. One regular ride on this ferriswheel ride lasts 30 minut</p

27、><p>　　To summarize what I’ve written, projects like the ferriswheel project can probably be viewed as luxury items since they are sure to succeed just as well without illustration design. However, illustration

28、s like mine provide humor and character to an object and allow for yet another aspect of the object and experience to be engrained in one’s memory, which is of course very important for every designers work.</p>

29、<p>　　Like so often in life, the most important thing is not ‘what’ but ‘how’. Humorous, illustrated designs are no ground stone for success, but are a great addition to any project and enhance the memories that on

30、e will have in walking away from an expe- rience with almost anything. My illustrations offer customers and observers a chance to smile or laugh for a moment and also creat a connection to an object or a place by shining

31、 a positive and humorous light on whatever it is.</p><p>　　幽默插畫設(shè)計(jì)-插畫、設(shè)計(jì)與項(xiàng)目總結(jié)</p><p>　　作者：Jochen Gasser</p><p><b>　　摘要</b></p><p>　　本文總結(jié)了我作為一個(gè)插畫設(shè)計(jì)師的工作。本文還覆蓋了

32、在我整個(gè)職業(yè)生涯期間的靈感、想法、最終作品、具體項(xiàng)目的詳細(xì)細(xì)節(jié)。本文的組織結(jié)構(gòu)如下兩個(gè)部分：第一個(gè)部分是當(dāng)我面對(duì)當(dāng)前社會(huì)中各種出現(xiàn)的問(wèn)題的時(shí)候，我所提出的解決方案中的幽默插畫設(shè)計(jì)方面的觀點(diǎn)有關(guān)的部分；第二個(gè)部分是如何應(yīng)用幽默插畫設(shè)計(jì)來(lái)調(diào)解各種問(wèn)題的部分。插畫作為一個(gè)工具，我會(huì)在之后的論文中對(duì)這里的觀點(diǎn)進(jìn)行詳細(xì)的解釋。在一個(gè)正在進(jìn)行的項(xiàng)目中，我作為插畫設(shè)計(jì)師的目標(biāo)是獲得更多的贊同。接著，我會(huì)在論文中展示我是如何將我的工作內(nèi)容與市場(chǎng)營(yíng)銷相結(jié)

33、合的，也就是說(shuō)我將展示我是如何使用幽默插畫設(shè)計(jì)作為營(yíng)銷策略的。最后，我會(huì)將我論文的重點(diǎn)放在即將在7月份拉斯維加斯展覽的項(xiàng)目上。</p><p>　　關(guān)鍵詞：幽默插畫設(shè)計(jì)、幽默、霍費(fèi)爾安德烈亞斯、人性、情感連接、貢多拉。</p><p>　　1.幽默插畫設(shè)計(jì)是各種問(wèn)題的解決機(jī)制</p><p>　　在這樣一個(gè)強(qiáng)大、功能化的世界里，設(shè)計(jì)和插圖對(duì)情感和人性方面的要求要比以

34、往任何時(shí)候都顯得更重要。有這樣一句格言“凡是有關(guān)性愛(ài)的東西都可以大賣”，這是幽默作用在我們社會(huì)的一個(gè)很明顯的例子;這句格言赤裸裸的表達(dá)其含義的方式在第一時(shí)間就吸引了我們的注意力。幽默是一個(gè)通過(guò)娛樂(lè)和情感連接的方式在幾秒鐘內(nèi)到達(dá)受眾，并吸引他們的概念。幽默常會(huì)給人帶來(lái)歡樂(lè)，其特點(diǎn)主要表現(xiàn)為機(jī)智、自嘲，調(diào)侃、風(fēng)趣等。確實(shí)，幽默有助于消除敵意，緩解摩擦，防止矛盾升級(jí)，還有人認(rèn)為幽默還能激勵(lì)士氣，提髙生產(chǎn)效率。而插圖則是一種描述幽默的方法。插畫

35、是一種人們可以理解的主題的理想表達(dá)方式，這種表達(dá)方式無(wú)需特定的邊界來(lái)限定。換句話說(shuō)，插畫可通過(guò)圖像的形式來(lái)表達(dá)個(gè)人在某個(gè)事物上的觀點(diǎn)。</p><p><b>　　2.插畫是一種工具</b></p><p>　　我是在2008年的時(shí)候開(kāi)始我作為自由插畫師的職業(yè)生涯的，我對(duì)創(chuàng)新應(yīng)用“幽 默插畫設(shè)計(jì)”的概念十分感興趣。在我接手的第一個(gè)項(xiàng)目中，我和一位被名為 Norbert

36、 Parschalk的歷史學(xué)家一起工作。該項(xiàng)目主要目的是通過(guò)新的方式來(lái)講述歷史故事。當(dāng)時(shí)的主要想法是創(chuàng)造一種“漫畫”，其中歷史和幽默會(huì)進(jìn)行緊密的結(jié)合，這樣就無(wú)需置疑這個(gè)給出的故事背景的意義和可行性。</p><p>　　第一個(gè)被我創(chuàng)作成漫畫的故事是“霍費(fèi)爾安德烈亞斯”傳記，這是一個(gè)講述南蒂羅爾當(dāng)?shù)氐淖杂蓱?zhàn)士和英雄形象(南蒂羅爾是意大利的一個(gè)地方，在阿爾卑斯山北方)的故事。在意大利的這個(gè)地方-我的國(guó)家，霍費(fèi)爾安德烈

37、亞斯的地位和重要性可比得上美國(guó)人眼中的亞伯拉罕?林肯。我負(fù)責(zé)插畫的設(shè)計(jì)，歷史學(xué)家Norbert Parschalk則協(xié)助我來(lái)組織相關(guān)的文本。</p><p>　　但是，當(dāng)故事書第一次出版發(fā)行時(shí)，這一歷史人物和事物的出現(xiàn)帶來(lái)了震撼的效果。如所述，不能將“嚴(yán)肅的歷史人物塑造成滑稽的英雄人物”。然而這本書很快被接受并成為暢銷書。它也是許多中學(xué)學(xué)生和其他一些普通學(xué)生的教育工具。</p><p>　

38、　這個(gè)項(xiàng)目的概念很簡(jiǎn)單，歸結(jié)為一個(gè)問(wèn)題和目標(biāo):如何讓那些對(duì)歷史“不感興趣”的每個(gè)年齡組的人想要體驗(yàn)和學(xué)習(xí)歷史？解決方案在于文本與配套漫畫相結(jié)合；我在這種結(jié)合的基礎(chǔ)上重新創(chuàng)造了每一個(gè)故事，目的是想找到一種方法，讓人們別無(wú)選擇，只有去學(xué)習(xí)歷史；他們必須閱讀課文以了解他們所看到的插圖，這招管用！</p><p>　　我設(shè)計(jì)了我的故事書的幽默元素，目的是為了“獎(jiǎng)勵(lì)”讀者，他們是為了理解這個(gè)故事而“強(qiáng)迫”做某事。這個(gè)概念采

39、納了座右銘:“你可以學(xué)習(xí)，也可以笑！” 我不想破壞或質(zhì)疑生物物質(zhì)的嚴(yán)重性，所以我只選擇了經(jīng)過(guò)驗(yàn)證或不可驗(yàn)證的場(chǎng)景。 這是我的書系列“插畫史”的副標(biāo)題。 根據(jù)這個(gè)副標(biāo)題，我的書可以被認(rèn)為是“主觀歷史”，而不是“笑話”或“諷刺”。</p><p>　　3.幽默也是一種營(yíng)銷策略</p><p>　　在我作為插畫設(shè)計(jì)師的職業(yè)生涯里，我越來(lái)越清晰的認(rèn)識(shí)到脫離產(chǎn)品和服務(wù)的幽默功能的存在事實(shí)。當(dāng)幽默與“

40、適當(dāng)?shù)摹睜I(yíng)銷策略正確結(jié)合的時(shí)候，那么一個(gè)產(chǎn)品就會(huì)變成一個(gè)流行的事物或者思想，從而與顧客建立一種情感連接。我使用插畫表達(dá)的角色與我的讀者之間建立了一種情感連接以及理解，并幫助他們進(jìn)入我所營(yíng)造的漫畫世界中，這也許并沒(méi)有看起來(lái)的那么不可能。</p><p>　　我以各種方式展示了我的插圖和工作，從簡(jiǎn)單的T恤設(shè)計(jì)到整個(gè)設(shè)施的室內(nèi)設(shè)計(jì)?？赡苄缘姆秶坪跏菬o(wú)止境的。作為一個(gè)例子，我把我的作品融入了餐廳，幽默的細(xì)節(jié)已經(jīng)從啤酒桶

41、到餐巾，從浴室的墻壁到花園家具都發(fā)現(xiàn)了。</p><p>　　4.在拉斯維加斯的項(xiàng)目</p><p>　　為了給拉斯維加斯的事件建立一個(gè)完美的項(xiàng)目，我偶然間看到了一些在拉斯維加斯正在發(fā)生的有趣事件。該事件被稱為高輥觀察輪,這是拉斯維加斯大道上凱撒宮建造的一個(gè)巨大的摩天輪。這是世界上最大的摩天輪，其高度可達(dá)550英尺，在其上面設(shè)置有大型圓形小木屋，每個(gè)小木屋都能容得下40個(gè)人，在小木屋里的人

42、能夠360度的觀察這個(gè)城市。該摩天輪轉(zhuǎn)一圈的持續(xù)時(shí)間為30分鐘，當(dāng)然，該摩天輪也允許團(tuán)體為更長(zhǎng)時(shí)間的瀏覽進(jìn)行預(yù)定。</p><p>　　下面我將對(duì)我所寫下的內(nèi)容進(jìn)行總結(jié)，像摩天輪這樣的項(xiàng)目也許可以被視為奢侈品項(xiàng)目，因?yàn)榧词箾](méi)有插畫設(shè)計(jì)，它們也一定能夠取得商業(yè)上的成功。然而，與我提供的將幽默與目標(biāo)特點(diǎn)結(jié)合的插畫設(shè)計(jì)，可以讓人們記住這個(gè)事物的另外的一個(gè)方面，這當(dāng)時(shí)對(duì)每個(gè)設(shè)計(jì)者工作都是十分重要的。</p>