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1、分類(lèi)號(hào)UDCY97t500密級(jí)——編號(hào)——YUNNANNoRMALUNIVERSITY碩士研究生學(xué)位論文論文題目:外貌與性別線索對(duì)選舉行為的影響及其內(nèi)隱機(jī)制研究生姓名至蕉學(xué)號(hào)—030402—02006zOO六年六月二日云南師范大學(xué)碩士論文外貌與性別線索對(duì)選舉行為的影響及其內(nèi)隱機(jī)制TheRoleofAppearanceandGenderCuesonVotingBehaviorandImplicitMechanismAbstractPoli

2、ticalelectoralresearchincreasingemphasizesthecombinationofbasiccharacteristicsofcandidatewiththecognitiveprocessingstrategyofvoterhopingtoexploretheireffectsonvotingbehaviorandvoterchoiceManyresearchessuggestedthatpercep

3、tionsofthepersonaltraitsandcompetenceofcandidateswereinfluencedbyfactorssuchasacandidate’sphysicalattractivenessandgendercues,whicheffectedvoterchoiceHowevertheresearchesonpoliticsarelimitedtophenomenondescription,theyla

4、ckvalidcontrolofvariables,ormostoftheresearchmethodsarecorrelationanalysisbasedonquestionnaireorpollmeasureSothevoter’smentalmechanisminelectoraldecisionmakingcan’tbeexploredRecentlygreatadvancehasbeenmadeinstereotype(in

5、particularimplicitstereotype)anditseffectoncognitiveprocessingAlthoughtherearestilldisagreementsinthenatureandmechanismwhichstereotypeincognitiveprocessingmodelemploystoprocessconsistentandinconsistentinformation,thesere

6、searcheshadimportantilluminatingvalueforpoliticalelectoralbehaviorresearchHowevertheseresearchesinthelinehavenotbeenconductedsofarThepresentstudyexploredtheeffectofstereotypeonvotingbehavioranditsimplicitmechanism,byusin

7、gforstereotypecognitiveprocessingtheoryandEASTexperimentparadigm,ameasuremethodInsimulatedelectionsituation,thepresentstudycontrolledtheappearanceofcandidate(beautiful/ugly)andgender(male/female)andinformationofextemalev

8、aluation(noexternalevaluationinformation/stereotype—consistentinformation/stereotype—inconsistentinformation)toexaminehowappearance,genderofcandidateandinformationofexternalevaluationaffectelectoraloutcomeanditscognitive

9、processingmechanism,withaviewtogainacomprehensiveunderstandingoftheelectoralcognitiveprocessingmechanismThepresentstudyconsistedoftwoparts,thefirstwasapreliminaryonewhichaimedtoselecttheneededcandidatephotos,traitwordsan

10、dinformationofexternalevaluation,byrequiringparticipantstojudgewhetherthecandidatephotoswerebeautifuloruglyones,whetherthetraitwordsexpressedthetraitswhichchairmenofstudentunionweresupposedtohave,andtherelatedinformation

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