企業(yè)輿情產(chǎn)品設(shè)計(jì)研究_7819.pdf

1、I企業(yè)輿情產(chǎn)品設(shè)計(jì)研究摘要社會(huì)輿情進(jìn)入了網(wǎng)絡(luò)輿情時(shí)代，網(wǎng)絡(luò)輿情信息有傳播范圍廣、速度快、影響大的特點(diǎn)，在時(shí)間空間上突破了傳統(tǒng)媒體的局限。目前市場(chǎng)上的網(wǎng)絡(luò)輿情服務(wù)和產(chǎn)品，大都面向有實(shí)力的大企業(yè)、價(jià)格高昂、門(mén)檻高，中小企業(yè)也存在特定的網(wǎng)絡(luò)輿情需求，但還沒(méi)有出現(xiàn)其期望的產(chǎn)品。中型企業(yè)輿情應(yīng)用的設(shè)計(jì)是從企業(yè)的需求出發(fā)，后臺(tái)構(gòu)架在新華社輿情系統(tǒng)平臺(tái)基礎(chǔ)上，擁有技術(shù)和資源雙重優(yōu)勢(shì)。論文是通過(guò)分析用戶(hù)需求、了解技術(shù)特點(diǎn)、分析競(jìng)爭(zhēng)對(duì)手，設(shè)計(jì)理想的用戶(hù)體

2、驗(yàn)為順序。本文第一章介紹中型企業(yè)輿情監(jiān)測(cè)應(yīng)用的研究背景與意義、輿情市場(chǎng)的現(xiàn)狀，分析互聯(lián)網(wǎng)時(shí)代企業(yè)進(jìn)行輿情監(jiān)測(cè)的必要性，輿情監(jiān)測(cè)和搜索引擎在處理輿情上的區(qū)別。第二章對(duì)企業(yè)輿情監(jiān)測(cè)產(chǎn)品進(jìn)行設(shè)計(jì)研究。研究網(wǎng)絡(luò)輿情的發(fā)展規(guī)律，分析用戶(hù)需求及技術(shù)在用戶(hù)體驗(yàn)設(shè)計(jì)中的表達(dá)。第三章對(duì)企業(yè)輿情監(jiān)測(cè)產(chǎn)品進(jìn)行設(shè)計(jì)說(shuō)明?？偨Y(jié)企業(yè)輿情產(chǎn)品的目標(biāo)及意義，分析輿情產(chǎn)品的使用平臺(tái)，研究手機(jī)端輿情產(chǎn)品的功能定位。第四章對(duì)信息密集型產(chǎn)品的界面實(shí)現(xiàn)進(jìn)行研究，分析信息密集型產(chǎn)

3、品中該如何使用語(yǔ)意、色彩、文字。第五章總結(jié)本論文，并對(duì)輿情產(chǎn)品進(jìn)行展望。關(guān)鍵詞：企業(yè)輿情網(wǎng)絡(luò)口碑負(fù)面輿情信息密集型產(chǎn)品IIIDESIGNRESEARCHOFENTERPRISEPUBLICOPINIONPRODUCTSAbstractSocialpublicopinionhassteppedintotheeraofinterpublicopinion.Theinterpublicopinionhasfeaturesofwidesprea

4、dingfasttransmittinghighimpacting.Itbreakthroughthelimitationsoftraditionalmediainthetimespace.Currentlytheinterpublicopinionproductsonthemarketaremostlyservicefthelargeenterprises.Theyareexpensivehighthreshold.SMEsalsoh

5、aveaspecificdemfinterpublicopinionbutproductsarescarce.Mediumenterprisepublicopinionapplicationisdesignedfromtheneedsofenterprises.ThebackgroundarchitectureplatfmbasedonXinhuaNewsAgencypublicopinionsystem.Ithasthedoublea

6、dvantagesoftechnologyresources.Thesisisderedbyanalysinguserneedsunderstingthetechnicalacteristicsanalysingthecompetitstryingtodesigntheidealuserexperience.ChapterI:Mainlyintroducethebackgroundsignificanceoftheapplication

7、researchstatusofpublicopinionofthemarkettheneedoftheinterpublicopinionofmediumenterprise.ChapterII:Thedesignresearchofthepublicopinionapplication.Tryingtofindoutthelawofinterpublicopiniondevelopmentanalysetheexpressionof

8、userneedstechnologyintheuserexperience.ChapterIII:Theproductdesigndeionofinterpublicopinionapplication.Summarizestheobjectivessignificanceofenterprisepublicopinionproducts.Analysingtheplatfmfunctionalientationofmobilepub