論漢字在標(biāo)志設(shè)計(jì)中的運(yùn)用.pdf

1、上海大學(xué)碩士學(xué)位論文論漢字在標(biāo)志設(shè)計(jì)中的運(yùn)用姓名：張敏申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：視覺(jué)傳達(dá)指導(dǎo)教師：黃建平20040501AbstractTheoriginalmodelofw矗ttenChinesecharactersispictureAfterdevelopmentandevolvementforthousandsofyears、vrittenChinesecharactersisdemonstratedtobedesignelemen

2、tswi也enormouslifeandinfluenceit’sthedesignactivitywhichcanextremelyembodythenaturedesigndesignlanguageandculturespiritinGraphicDesign，InChineseancienttimes，wordsandcalligraphyhadalreadybeenwidelyusedtointensifydecoration

3、effectsinlogoanddesignsAndtheappearanceofrecentwrittenChinesecharacter1090couldalsobereferredasanepochmakingrevolutionAtthisspecifichistoryperiod，writtenChinesecharacterlogobeganteceiveenlighteningofinternationalculturei

4、ntruemeaningsBminnowadayswrittenChinesecharactersarefacingembarrassedsituationinlogodesignThatsnotonlyaffecttheabundanceoflanguageandforminmodemdesignbutalso1eadtothelOSSofculturediversitySousingwrittenChinesecharacterst

5、omakeartisticcreationdesigncansolvethisconfusionsuccessfullgWrittenChinesecharacterlogointheformofcalligraphyiscomingout，thatlsbecausebothcalligraphyandmodemdesignelementshave廿lesamepursuitCalligraphyisanarttouseformtoem

6、bodymeaningandfortheendpursuitofspiritCalligraphyUSeformtoembodymeaningandislongingforspiritfortheendpursuitIthasverycloserelationshipwithmodemdesignwhateverin也efieldsofstructure，mle，powerandmoodKeyWord：Chinesecharacters