期刊與期刊品牌策劃.pdf

1、華中師范大學(xué)碩士學(xué)位論文期刊與期刊品牌策劃姓名：劉小勤申請學(xué)位級別：碩士專業(yè)：中國現(xiàn)當代文學(xué)指導(dǎo)教師：劉九洲2002.4.1AbstractTheChinesemediamarkethascomeintobeingnomatterwhetherconsciousorunconsciousAsoneoftheassortedmedias，periodicalwasadditiontoitsform，diversecontent，thepo

2、tenalofperiodicaldependsonitsbrand—forgingandbrandmanaging，brandforgingliesontheplotofthebrand，plotisoutcomeofthecompetition，anditisalsotheimperatireofthatThecurrentmediaindustrybadlyneedsthegood—at—thinkingbrain，thusist

3、heviolentcompetitionenablingUStocalmlyanalyseourowncurrentstatus，andtherivals’advantageanddisadvantage，makinguseoftheothers’advantagetocompensateourdisadvantage，wecouldbreakthrougheasilyAthometherearemanysuccefulperiodia

4、lbrands，suchas“Redders”，“Family”，‘‘Intimate’andSOforthThestrategicplotplaysavitalpoleintheirSuccessBasedontheknowledgeandcomprensionoftheperiodical，thispaperinclucesandanalysestheperiodicalproperty，thecharacteristicofthe

5、periodicalmarket，thenemphasizeonhowtoplotthebrandsofthepefiodicaJThispaperisdividedintotwopansFirstpart，discussthefeaturesofperiodical，classcificationofperiodicalandthemarketofperiodical，makingadetailedsurveyofthecurrent

6、periodicalmarket，andpointoutthetrentofdevelopmentoftheperiodicalmarketSecondpart，explovethemotifofplottingtheperiodicalbrand，includingrecognizitionoftheperiodicalplot，thecontentofplot，theprocedureofplot，andtheDetailedmea