傳統(tǒng)媒體與新興媒體的融合研究——以哈爾濱日?qǐng)?bào)報(bào)業(yè)集團(tuán)為例.pdf

1、Z毋聲夕擎碩士研究生學(xué)位論文傳統(tǒng)媒體與新興媒體的融合研究——以哈爾濱日?qǐng)?bào)報(bào)業(yè)集團(tuán)為例申請(qǐng)人：學(xué)號(hào)：培養(yǎng)單位：學(xué)科專業(yè)：研究方向：指導(dǎo)教師：完成日期：林杉杉2130773新聞傳播學(xué)院新聞學(xué)新聞傳播理論與實(shí)務(wù)鄭亞楠教授2016年3月25日一一一|一||五一～一～～公～～～～爭c～級(jí)類D分U密黑龍江大學(xué)碩士學(xué)位論文AbstractThenewmediahasbeenwidelyrecognizedbyaudienceatthestartofi

2、tsappearance，ithasbecomeoneofthemostrapiddevelopingindustriesatthepresentstage誦thitsquicklyexpanding，therefore，themediaindustryenterintotheconvergencestageThemediaconvergenceisimpactingonthetraditionalmedia，ithascourseth

3、ehugepressureforthesurvivaloftraditionalmediaThemediaconvergencehasbeenaninevitablechoicebythetraditionalmediaforconformingthehistoricaltrendTheHarbinpressgroupcompanywithlongstandinghistoryhasmakethesamechoiceforadaptin

4、gtheconvertingepochwhichopenupthepracticalwayofmediaconvergenceThisarticlehasusethecaseanalyzesmethodtOprobethedevelopingstrategyofHarbinpressgroupcompanyinthemediaconvergenceprocedureandthereflectionoftheauthenticcaseab

5、outHarbinpressgroupcompanyinthemediaconvergenceprocedurebyanalyzingthecaseinthenewmediaplatformsuchasWeChatandMicroblog，basedonthemediaconvergencetheoryFinally，thisarticlewouldexposetheenlightenmentofChinamediaconvergenc