基于消費(fèi)者偏好的餐飲類網(wǎng)絡(luò)團(tuán)購信譽(yù)評價體系研究.pdf

1、分類號——學(xué)校代碼!Q主絲密級學(xué)號—201202—030287基于消費(fèi)者偏好的餐飲類網(wǎng)絡(luò)團(tuán)購信譽(yù)評價體系研究ResearchonTheReputationEvaluationSystemofCateringOnlineGroupBuying1r、J_’、^15asea0nconsumerPreterence指導(dǎo)教師姓名、職稱魚堅掛塾撞學(xué)科專業(yè)全些篁堡湖南師范大學(xué)學(xué)位評定委員會辦公室二O一五年五月ABSTRACTOnlinegroupbu

2、yingwhichiscalledB2TininternationallyisanewecommercemodelfollowingbyB2B，C2C，B2CSinceitwasbornandafterseveralyearsofrapiddevelopment，onlinegroupbuyinghasbecameconsumers’akindofrigiddemandUnderthebackgroundofe—commerce，gro

3、upbuyingwebsitesconstantlystrengthenconsumerexperiencetoallowanonymouspurchaseandcontinuouslyexpandedbusinessresourcesthusleadtoinformationovedoadTheseissuesmaketIlereputationmanagementofonlinegroupbuyingmuchmorecomplexa

4、nddifficultCurrently，mostofthedomesticonlinegroupbuyingsitesonlyuseasinglekindofuniversalreputationscoreasthereferenceforconsumersmakingpurchasedecisionBusinessinformationoverloadingandthelackofreputationratinginformatio

5、nmakeconsumerscannotscreenoutthebusinesswhichmeettheirpreferencequickly；Atthesametime，onlyusingasinglekindofuniversalreputationpointswouldleadtohighqualitybusinesses’corecompetenciesinacertainaspectsuchasprice，consumptio

6、nenvironment，qualityofserviceCannotbetreatedfairlyTheseproblemsreflectthecurrentreputationevaluationsystemcannotmeettherequirementsofthedevelopmentofonlinegroupbuyingConsideringthetypicalrepresentativeofcateringonlinegro

7、upbuying，fromtheperspectiveofconsumerpreferences，thispaperselectscateringonlinegroup—buyingastheresearchsubjectandconstructsanewreputationevaluationsystemforthedevelopmentofcateringgroupbuyingInconstructingthenewreputati

8、onevaluationsystem，thispapercompletesitfromtwoaspectssuchasconstructingthereputationevaluationindexessystemandconstructingbusinessreputationpointsassemblyalgorithmInconstructingthereputationevaluationindexessystem，refere

9、ncingthetheoryofreputationratingonlinegroup。buying，thecateringindustryandcombiningcateringgroupbuying’Sowncharacteristics，thepaperanalyzestheinfluencingfactorsofconsumerpurchasedecisions，thendesignstheindexsystem，constru

10、ctsthemodelandusesSPSS190totestthereliabilityandvalidityofquestionnaire，thencorrelationanalysisandregressionanalysisarecarriedout，wefinallyfmdouttheinfluencingfactorsofconsumerdecisionmakingare：thefoodcommoditypriceinfor