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1、ONCONSUMINGALIENATIONAGAINSTTHEBALANCEDDEVELOPMENTOFPUBLICQUALITYADissertationSubmittedtotheGraduateSchoolofHenanNormalUniversityinPartialFulfillmentoftheRequirementsfortheDegreeofMasterofPhilosophyByJiaoJiaoSupervisor：P

2、rofShanPeiyongApril，2013ABSTRACTIntheprefacetoAContributiontotheCritiqueofPoliticalEconomyMarxpointsoutthat”consumptionproducestheproducersqualityforitbringstheproducersneedstopursueacertainpurpose”Thepursuitofneedonpurp

3、oseinthepreliminaryproductionbehaviorleadstotheformationofthequalitywhichevolvesintoanewoneinconstantpursuitObviouslyconsumptionneedsarethedrivingforceforthedevelopmentofthequalityofcitizens，whichismanifestedexternallyby

4、theconsumptionactivityeffectivelyperformedbymentosatisfytheneedsfordevelopingtheirownqualitiesWiththerapiddevelopmentofmodemscientifictechnologyandproductivitymenaregraduallylosingtheabilityofselfcriticismandselfcontrol，

5、reducingtothe”unidirectionalman”，whovaluesexcessmaterialconsumptionthemostinlife，asMarcusebelievesHedonism，whichfocusesonsatisfactionofmaterialneeds，andalienatedconsumerismarehavingnegativeinfluenceonabalanceddevelopment

6、ofthecivilqualityInparticularalthoughconsumptionhasmeetthebasicneedsofman’ssurvivalanddevelopmentandlaidthematerialfoundationforman’snatureofpossessing，thehost—guestrelationshipbetweenmanandcommodi哆willbereversedwithouta

7、scientificconsumermindsetafterman’smaterialconsumptionissatiatedSlowly，manwillfallunderthecontrolofthematerialandbecomeitsslaveMeanwhile，thetraditionalvalueinconsumptionwillbereplacedbymodemsymbolicvalueWorsestill，thecon

8、sumerswillbematerializedintoasocialsymbolandmanipulatedbysuchsymb01Asaresult，manwilllosethedominatingroleInotherwords，heisnolongerthemasterofhisownTheessenceofmanwillbealienated，triggeringconflictsofinterestbetweenmanand

9、nature，manandsocietymanandmanandmanandhimselfaswellascastingmanintoatroubledsituationinwhichthequalityisoutofbalanceGiventheexistenceofconsumptiondissimilationproblems，thispapercarefullystudiesthecausesofconsumptionalien

10、ation，theintrinsicrelationshipbetweenconsumptionandthequalityofcitizens，theinfluenceofconsumptionalienationonabalancedbalanceddevelopmentofthequalityofcitizensaswellasthenegativeeffectbroughtbyconsumptionalienationontheh

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