現(xiàn)代出版企業(yè)經營管理方法論——資本運營方法.pdf

1、湖南師范大學碩士學位論文現(xiàn)代出版企業(yè)經營管理方法論——資本運營方法姓名：王谷香申請學位級別：碩士專業(yè)：新聞學指導教師：李琪20050401AbstractComparedwiththepublishingindustryofthedevelopedcountriesthereexistslowconcentrationofthemarketinChina，spublishingindustryatpresentitshowas“biga

2、ndwhole”、“smallandcomprehensive，，、repeatedconstruction，businessscaleandlevelofmostpublishingenterprisesareratherbackwardSmallscale、uniformityoftheproductstructureandinefficientmanagementisthemainsourceoflackingofcompetit

3、ionofChina’spublishingenterprisesWiththedevelopmentofsocialistmarketeconomyrevolutionofcommunicationwayunderdigitizationandnetworkedto。nnicalsupport，itisseveretocompetitionbetweenpublishingent。rprisesathome：AfterjoiningW

4、TO，thedomesticmarketwillmovetowardstheinternationalization，especiallypublishing8nterprisesabroadstrengthentheinfiItrationtothedomesticmarket，worldwillcausekeenmarketcompetitioniftheentryofthepublishingmagnatesConfrontedw

5、iththecompetitionwiththemomentumofanaValanche，thepublishingenterprisesathomehavetofindthewayout：hoWtogainthescaleeconomy，realizetheeconomicbenefitsofthescale，faceuptothemarketcompetitionHoweverwiththetradltionalmethodsof

6、operationandmanagementaccu眥latedtheenterprisesinChinac8n’tadaptthemselvestothechangingandurgentsituation，theonlywayoutisthattheseenterprisescanmake1nnovationsinmanagement，andefficientlyachievecaDitalaccumulationandexpans