從傳播學角度解讀上海的公共交通數(shù)字移動電視.pdf

1、華東師范大學碩士學位論文從傳播學角度解讀上海的公共交通數(shù)字移動電視姓名：熊孜申請學位級別：碩士專業(yè)：廣播電視藝術指導教師：仲富蘭20070501ABSTRACTThoreisaspecialsocialbasisforthebirthofthepublicWansportationnumeralmigrationtelevision：thesocietytransformedtheinformolizationandthetechnol

2、ogicalinnovationhaveimpelleditsdevelopmentThepublicUansportationnumeralmigrationtelevisionhasalreadybecome0110kindofemcrgmgdisseminationphenomenonwhichsimultancouslyhasthecharactcristicofthemassmediadisseminationandthede

3、massificationmediadisseminates，anditsboomhasconformedtothetimetendencyofdisseminationInShanghai，nowadaysthepublictransportationnumeralmigrationtelevisionhasrapidlyandfullydevelopedinpublictransportationdomainbus，taxi，sub

4、wayandlightaxleaswellaselectronicstationsignIthasthecharacteristicsofleadingdiverseandfusiondevelopmenttendencyOnonehandShangJlaihasthenaturaldevelopmentsuperiorityinthetechnicalthedisseminationtheurbanenvkonment，theadve

5、rtisementandthevaluestratificationplane；ontheotherhanOitalsohas$omeinsumcienciesinthepublictransportationnumeralmigrationelectricitysuchastheprogramcontenttheeffectivenessforaperiodoftime，receptionofTVenviroumcntdissemin

6、ationeffecLIncomparisonthedevelopmentconditionofthepublicIransportationnumeralmigrationtelevisioninHongKongSingapore，SouthKoreamayprovideseveralinspirationsforShanghaiInthecompetetionoftheBusOnLinetheBusinessandAmusement

7、DisseminationandtheDigitalMediaGroup，ShanghaiEastPearlMigrationTelevisionb∞omeflanoutstandingpatternInthefuture，withthevigorousdevelopmentoftheculturalindustryandunderthebackgroundofShanghai2010Expel，shanghai‘8publictran