房地產(chǎn)營銷策略外文翻譯文獻(xiàn)

1、文獻(xiàn)信息：文 獻(xiàn) 標(biāo) 題 ： Marketing Strategies in the Real-Estate Industry in Prishtina （普里什蒂納房地產(chǎn)行業(yè)的營銷策略）國外作者： Nail Reshidi ，Reimonda Hoxha ，Rasim Zufer 文獻(xiàn)出處： 《ILIRIA International Review 》,2015, 5(1): 29-40 字?jǐn)?shù)統(tǒng)計： 英文 2508 單詞， 1

2、3495 字符；中文 3918 漢字外文文獻(xiàn)：Marketing Strategies in the Real -Estate Industry in PrishtinaAbstract Real Estate is the industry that has always influenced the economic development of a country due to very costly investment and

3、 employment of thousands of people. This industry has been vastly developing in recent years in Prishtina, resulting in huge demand for real estate, which led to the establishment of many construction companies ready to

4、 meet this demand.The paper draws on data collection and information with the purpose of exploring and analyzing marketing strategies of construction companies in Prishtina ’s market. This paper examines the role of inte

5、rnal and external factors that influence the development of the Real Estate industry and analyses the trends for the future. The objects chosen for the study are construction companies currently operating in this market

6、, which was done so as to analyse their ways of doing business and their strategies and plans for achieving their objectives. Also, this research includes the level of demand versus supply for these companies and the suc

7、cess of meeting these requirements.Key Words: Sales, property, market, Prishtina, customers, companies, supply, demand, price, quality, payment.1.IntroductionThe dynamics of the development of society, in many ways, whet

8、her In recent years, one of the main industries, especially in Kosovo, is the real estate industry. The real estate market consists of a chain of material producers and service providers who work in the same environment,

9、 the outcome being a final product such as buildings. Incorporating a certain number of participants makes the process of managing and implementing strategies to produce the final product even more complicated. Despite t

10、his, real estate is an industry that has always influenced the economic development of a country. First, it represents 2/3 of the net profits of a state. Second, real estate industry is an essential part of the productio

11、n process. Thirdly, the real estate industry is one of the largest employers. But the real estate market is quite flexible. At the time of product production and placing on the market of an apartment for sale, investors

12、face another influx of problems that have to do with the structuring of action steps and sales plans. At the moment when the sale of a flat of a certain building happens, companies tend to apply different techniques to a

13、chieve their goals. How applicable and profitable these techniques are, can only be seen by the results of these investors. By knowing that the purchase of a real estate property is a major investment by a potential clie

14、nt, the decision to buy a house is a long research process and is based on specific customer preferences. The process of making a decision regarding a purchase is quite slow and will also be associated with data collecti

15、on and comparison of bids, to in fact realize the purchase. But, how do investors and construction companies convince their customers to buy these apartments? What strategies and techniques they use to inform their cons

16、umers and to conduct a sale? How satisfied are customers with their choices?3.Research purposesBefore buying a real estate anywhere in Prishtina, clients explores various blogs and web sites for a long time. This indicat

17、es that the level of commitment by the companies and investors in developing worthy marketing strategies, and their implementation in the market, has been inadequate.Today, in developed countries, there is no room within