[雙語翻譯]廣告學(xué)外文翻譯—物聯(lián)網(wǎng)時(shí)代的廣告愿景與挑戰(zhàn)（全文））

1、字?jǐn)?shù)：英文 字?jǐn)?shù)：英文 4726 4726 單詞， 單詞，25864 25864 字符；中文 字符；中文 8642 8642 漢字 漢字出處： 出處：H Aksu,et al.Advertising in the IoT Era: Vision and Challenges[J]arXiv preprint arXiv.2018外文文獻(xiàn)： 外文文獻(xiàn)： Advertising in the IoT Era: Vision and Chal

2、lengesAbstract The Internet of Things (IoT) extends the idea of interconnecting computers to a plethora of different devices, collectively referred to as smart devices. These are physical items – i.e., “things” – such

3、as wearable devices, home appliances, and vehicles, enriched with computational and networking capabilities. Due to the huge set of devices involved – and therefore, its pervasiveness – IoT is a great platform to leverag

4、e for building new applications and services or extending existing ones. In this regard, expanding online advertising into the IoT realm is an under-investigated yet promising research direction, especially considering t

5、hat traditional Internet advertising market is already worth hundreds of billions of dollars.In this paper, we first propose the architecture of an IoT advertising platform inspired by the well-known business ecosystem,

6、which the traditional Internet advertising is based on. Additionally, we discuss the key challenges to implement such a platform with a special focus on issues related to architecture, advertisement content delivery, sec

7、urity, and privacy of the users.Keywords: IoT advertising, IoT advertising middleware, IoT ad network, IoT publisher, Internet advertising, Online advertisingI.INTRODUCTIONnew smart devices are constantly joining or leav

8、ing the IoT network. Finally, different from the traditional web browser-based advertising where a limited number of user interactions occur during the day, IoT advertising might count on users interacting with the IoT e

9、nvironment almost 24 hours a day.The rest of this paper is organized as follows: Section II motivates the idea of IoT advertising with a use case scenario. Section III and IV articulate key background concepts. In Sectio

10、n V, we propose our vision of an IoT advertising landscape; in particular, we characterize the main entities involved as well as the interactions between them. Section VI outlines the key challenges to be addressed for s

11、uccessfully enabling IoT advertising. Finally, we conclude in Section VII.II.AN EXAMPLE OF AN IOT ADVERTISING SCENARIO: IN-CAR ADVERTISINGConnected smart vehicles are one of the most dominant trends of the IoT industry:

12、automakers are indeed putting a lot of effort to equip their vehicles with an increasing set of computational sensors and devices.With millions of smart vehicles going around – each one carrying possibly multiple passeng

13、ers – automobiles are no longer just mechanical machines used by people to move from point A to point B; rather, they are mobile, interconnected, and complex nodes constituting a dynamic and distributed computing system.

14、 This opens up new opportunities for developers who can leverage such an environment to build novel application and services. In particular, smart vehicles – in fact, passengers traveling on board of those – may become i

15、nteresting “targets” for advertisers who want to sponsor their businesses.Assume a family of three is traveling in their smart car; their plan is to drive to a seaside destination a few hours away from their home and spe