[雙語翻譯]外文翻譯--馬來西亞服務(wù)業(yè)服務(wù)質(zhì)量、信任和感知價值對顧客忠誠的影響

1、3000 英文單詞， 英文單詞，1.7 萬英文字符，中文 萬英文字符，中文 5000 字文獻(xiàn)出處： 文獻(xiàn)出處：Rasheed F A, Abadi M F. Impact of Service Quality, Trust and Perceived Value on Customer Loyalty in Malaysia Services Industries [J]. Procedia - Social and Behaviora

2、l Sciences, 2014, 164:298-304.Impact of service quality, trust and perceived value on customer loyalty in Malaysia services industriesFirend A. Rasheed, Masoumeh F. AbadiAbstractThe purpose of this study is to investigat

3、e the effect of service quality, trust and customer perceived value on customer loyalty in the Malaysia services sector. The research examines three factors of service quality, trust and perceived value by customers in

4、 the banking, insurance, and telecommunications industry. A quantitative approach was employed to measure the relationships between the variables of the study. Statistical tests included descriptive statistics, internal

5、consistency, reliability, validity, correlation and regression were conducted to determine the relationship and to validate the study. The study found that there is positive relationship between service quality and trust

6、, service quality and perceived value, trust and customer loyalty and perceived value and customer loyalty. Consequently, based on findings, service quality, trust and perceived value are considered to be antecedents of

7、customer loyalty.Keywords: Service quality; perceived value; customer loyalty; Malaysia1. IntroductionCopacino (1997) asserts that companies can decrease their operating cost, overall expenses and increase their profit b

8、y having loyal customers. Copacino also concluded that that five percent reduction in the number of customers may decrease firm’s profits by as much as 50 percent or more. In contrast, an improvement of five percent in l

9、oyalty and customer retention, may lead to upturn from 25 percent to 75 percent in the company’s profit (Reichheld responsiveness, reliability, empathy, assurance, and tangibility. Further research studies have also con

10、firms the above findings that there is a significant positive relationship between service quality and perceived value. Value or perceived quality can be defined as the assessment of the difference in perception between

11、actual service performed and customers’ expectations (Cronin, 1990; Brady Zeithaml, 1988).7. Theoretical frameworkThe framework that influenced the work of this research is the measurement of customer behavioral purpose

12、s for service or product in a loyalty scheme by (Zeithaml, Berry loyal consumers (in a service) that can drive high purchases target, less sensitivity in price aspects, giving some valuable feedback to the firm, and to

13、incur higher frequency of purchases without switching.The three theoretical methods that define customer loyalty as perceived in this research are viewed from the intangible perspectives. Loyalty is therefore viewed by t