[雙語(yǔ)翻譯]--營(yíng)銷外文翻譯--綠色營(yíng)銷策略對(duì)馬來西亞企業(yè)績(jī)效的影響

1、中文 中文 6300 字， 字，3800 單詞， 單詞，2.2 萬(wàn)英文字符 萬(wàn)英文字符出處： 出處：Hasan Z, Ali N A. The Impact of Green Marketing Strategy on the Firm's Performance in Malaysia ☆[J]. Procedia - Social and Behavioral Sciences, 2015, 172:463-470. T

2、he impact of green marketing strategy on the firm’s performance in MalaysiaZuhairah Hasan, Noor Azman AliAbstractThis is a conceptual paper to study the impacts of green marketing strategy on the Malaysian certified ISO

3、14001 Environmental Management System firms’ performance. The paper aims at presenting the reviews of the literature on the green marketing and analyses the two factors that will influence the firms’ performance. Despite

4、 the rising trend of consumers that willing to spend for a green product and the potential of green product, previous literature revealed that green marketing has encountered some challenges. The conclusion that was draw

5、n is that, green innovation and the green promotion have a positive effect on the firms’ performance.Keywords: green marketing; firms’ performance; sustainability; marketing strategy; Malaysia1. IntroductionThis paper wi

6、ll begin by briefly reviewing on the sustainability literature, provides the overview of the global green industry, followed by the current issues in the Malaysian green industrial context, including the prospects and ch

7、allenges. This paper is conceptually focused and a review is conducted mainly concerning with green innovation and green promotion.1.1. Purpose of InquiryThis conceptual paper is intended to investigate the impacts of gr

8、een marketing strategy on the firms’ performance through an analysis on the green innovation and green promotion. The answer of the inquiry question will be based on the literature analysis. Despite the potential and ben

9、efits of green product and green marketing, (Peattie and Crane 2005; Gordon, Carrigan, Gleim, Smith, Andrews, consumer goods, industrial goods and services.2.1. Green innovationAccording to Chen, Lai, & Wen (2006),

10、 green innovation can be divided into green products and processes, including the innovation in technologies that are involved in the design of green products, using the energy saving, waste recycling, and technology to

11、prevent the pollution. Green innovation has become one of the important strategic tools to obtain sustainable development in manufacturing industries because of the increasing environmental pressure (Chang, 2011). For a