中國證券行業(yè)的競(jìng)爭(zhēng)戰(zhàn)略研究.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文中國證券行業(yè)的競(jìng)爭(zhēng)戰(zhàn)略研究姓名：劉玲婭申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：數(shù)量經(jīng)濟(jì)學(xué)指導(dǎo)教師：郁義鴻高汝熹2000.5.1●ResearchonCompetitionStrategyofDomesticSecurityIndustryABSTRACTfhecompetitionindomesticsecurityindustrybecomeswarmerandwarmerandmanysecuritycompaniesaretr

2、appedintheviciouspricecompetitionbyt113intentionaIcompetitionInordertodisengagedfrONtheviciouscompetltlonandgetlnclnclbleposltlOn，securitycompanymusthavethecompetitivestrategythatjSfitforbothcharacteristicsofsecul‘itycom

3、panyanddomesticcompetitionenvironmentThepaperincludesthreechapters111thefirstchapter，IanalysethecharacteristicsofsecuritycompanyandCOl‘‘lespondingnecessarycoreskillsThesecuritycompanymustfindrisk，ora13SOl‘brisk，OI’offera

4、dviceaboutrisk，andgetprofitfromtheseactivesSo，fol‘a(chǎn)secul’itvcompanyriskiSanopportunityThischaracteristicsofsecuritycompanymeansthattheymustunderstandtheriskandrewardinevel’Ymarketandtakemorefastandeffectiveactionthancomp

5、etitorsbasedontheunderstanding1tiStheonlywayforthemtowinInordertoachievethesituation，thesecuritycompanymusthavethreecoreskills：valuation，／Texibi】ityandresilienceInthesecondchapter，1dosomeresearchincompetitionsituationofd

6、omesticsecurityindustrywithalotofdataandcasesIgettwoconclusionsFirstly，domesticsecurityindustryisinprimarystageandpl‘ofitableSecondly，thesecuritycompaniesarefacedwithincrementapl’essOilanykindsofserviceInthethil’dpal‘t，b

7、asedontheformerproofs，Iputforwardthethreecumpetitivestrategies：dividualstrategy，scalestrategyandcorcompetentionStl‘a(chǎn)tegy1makeuseofgamemodeltoprovethethreestrategiesandgivesomeadvicetothekeypointsabouthowtoimplementtheses