28中英文雙語外文文獻(xiàn)翻譯成品基于游客滿意度調(diào)查的中國(guó)古鎮(zhèn)旅游宣傳政策研究 - 以成都市為例

1、<p>　　外文標(biāo)題：Study Informing Policy on Chinese Ancient Town Tourism Based on a Tourist Satisfaction Survey:A Case study in the city of Chengdu</p><p>　　外文作者：Y Liu ， SW Ning ， I Oyama ， L Li</p><

2、;p>　　文獻(xiàn)出處:《Sustainability》 , 2017 , 9 (7) :1087</p><p>　　英文1674單詞， 8936字符，中文2389漢字。</p><p>　　此文檔是外文翻譯成品，無需調(diào)整復(fù)雜的格式哦！下載之后直接可用，方便快捷！只需二十多元。</p><p>　　Study Informing Policy on Chines

3、e Ancient Town Tourism Based on a Tourist Satisfaction Survey:A Case Study in the City of Chengdu</p><p>　　Abstract: This paper discusses the customer satisfaction of tourists in Chengdu and proposes corresp

4、onding countermeasures for tourism development of Chinese traditional areas. The Customer Satisfaction (CS) analysis method is applied to draw the following conclusions: visitors are satisfied with the historical landsca

5、pes—such as traditional historical streets, historical buildings as well as waterside landscapes, natural landscapes and infrastructures—which are the key points in the future deve</p><p>　　Keywords: satisfa

6、ction evaluation; traditional historical streets; traditional culture; customer satisfaction analysis method</p><p>　　Introduction</p><p>　　Due to developments in economic reform, paired with op

7、ening up to foreign trade, China’s domestic economy is experiencing high-speed growth, and living standards have been improved considerably [1]. In addition, the number of tourists visiting China each year is growing, an

8、d understanding of the economic impact of tourism has changed substantially [2]. Correspondingly, increasing attention is being paid by government and researchers to the development of tourism in order to promote economi

9、c grow</p><p>　　Although there has been some development in the tourism industry, significant problems remain ,including the deterioration of the natural environment, the disappearance of a sense of ‘glamor’

10、 in traditional areas, the loss of residents due to overdevelopment, and the resulting , loss of traditional culture [5–8]. Traditional areas in China have rich natural, cultural and historical landscapes, which have bee

11、n built up over time by generations of local residents in their daily lives [9]. These la</p><p>　　Survey Site Outline</p><p>　　Chengdu’s history spans over 2300 years and it is rich in cultural

12、 heritage. It is one of the 20 largest cities in China and is also the center of Sichuan province and the center of Southwest China. Chengdu was designated a national historical and cultural city in 1982. In 2000, as a s

13、tronghold of western development, Chengdu was active in economic growth. There are many historical buildings in Chengdu that are identified as world cultural heritage sites, including the Temple of Marquis (Kongmin</p

14、><p>　　Satisfaction of Tourist Destinations</p><p>　　Research through “Customer Satisfaction” (CS) is conducted in many research fields, based on a diversity of research objects, researchers, diffe

15、rent exposition perspectives and depth. The degree of customer satisfaction is a numerical index for evaluating how customer’s expectations of company products matched their experience. Based on this index, companies are

16、 able to develop products and services in order to better meet customer needs and thereby increase their revenue by selling additional p</p><p>　　Analysis Based on CS</p><p>　　ANOVA was conducte

17、d before a CS analysis in order to establish whether these five areas can be analyzed holistically, rather than individually. In other words, to ensure that there are obvious differences between all factors and areas. In

18、spection level = 0.05, and except for four of the factors, which are (Q7. Historical Buildings), (Q9. Waterside Landscapes), (Q17. Leisure and Rest) and (Q23. Street Comfort), which have obvious differences, there is no

19、difference among the remaining 22 factors </p><p>　　References</p><p>　　Li, Y.B. Conception on Tourism Resources Protection and Development of East Sichuan Ancient Towns.</p><p>　　I

20、n Proceedings of the 2012 International Conference on Social Science and Education, Xiamen, China, 27–28 December 2012; Volume 10, pp. 143–147.</p><p>　　Yan, Y.Y.; Zhang, L.R. A Comparative Research on Mecha

21、nism of “Community Participation” under Different</p><p>　　Opearating Modes-Examples of ancient-village tourism. Hum. Geogr. 2008, 23, 89–94.</p><p>　　Wang, H.; Chen, Z.W.; Zhang, K. Research on

22、 the in uence Process of the Ancient Village Residents’ Behavior</p><p>　　to Psychological Carrying Capacity of Tourists. J. Cent. South Univ. For. Technol. Soc. Sci. 2014, 8, 1–5.</p><p>　　Zhan

23、g, B. A Study on the Tourism Destination Image of Hangzhou from the Cognitive Psychological View.</p><p>　　Sci. Technol. West China 2012, 4, 75–77.</p><p>　　Chengdu Statistical Bulletin of Natio

24、nal Economic and Social Development. 2001–2015. Available online:</p><p>　　http:/ / www.tjcn.org (accessed on 10 August 2016). (In Chinese)</p><p>　　Wang, M.F. On conservation and maintenance of

25、 ancient buildings. Shanxi Archit. 2016, 42, 1–3.Song, T.; Zhou, J.M.; Cai, J.M.; Luo, X.X.; Li, B.; Song, Z.W. Domestic tourists’ preference to Kashi City:</p><p>　　China based on correspondence analysis. J

26、. Arid Land Resour. Environ. 2013, 27, 173–178.</p><p>　　Liu, S.; Cui, X.L. An Empirical Analysis of Travel and Mental Health. J. Beijing Int. Stud. Univ. 2013, 11,</p><p><b>　　79–83.</

27、b></p><p>　　Zhang, B. A Research on Residents’ Social—Psychological Carrying Capacity of Tourism Destinations:</p><p>　　A Case Study on Asakusa Area Tokyo Japan. Tour. Trib. 2014, 29, 55–65.&

28、lt;/p><p>　　Ma, C.; Zhang, G.; Su, Y. Research on the Strategies of Cultural Heritage in Villages and Towns Characterized</p><p>　　by Aboriginal Participation. Urban Dev. Stud. 2013, 20, 37–41.<

29、/p><p>　　Han, L.A. The Tourist in China and Sustainable Tourism Prospects. Hum. Socio Environ. Stud. 2008, 3,</p><p><b>　　165–188.</b></p><p>　　Ling, M.H. World Heritages P

30、ass on from Generation to Generation. J. Hubei Inst. Natl. Philos. Soc. Sci. 2004,</p><p>　　22, 16–21.</p><p>　　Qin, R. The tourism development of famous historical and cultural town. J. Leshan

31、Teach. Coll. 2007, 22,</p><p><b>　　79–81.</b></p><p>　　Yang, G.C. A Study of the Protection and Development of “Nuodeng” Village: A Bai Village of the Nanzhao</p><p>　　K

32、ingdom with a History of One Thousand Years. J. Yunnan Natl. Univ. Soc. Sci. 2002, 19, 67–74.</p><p>　　Zhang, D.T.; Qiu, F.D. A Summary of Ancient Town Tourism Studies at Home and Abroad. Tour. Trib. 2011,&l

33、t;/p><p>　　26, 86–92.</p><p>　　Zheng, S.Q.; Wang, D.W. Research on Mode of Wuzhen Tourism Development. Areal Res. Dev. 2012, 31,</p><p><b>　　85–94.</b></p><p>

34、　　Zhou, X.J.; Wu, X.L. On Ancient Town Tourist Resources Development. Knowl. Econ. 2008, 1, 131–132.</p><p>　　Wang, Y.; Shi, C.Y. Research on Tourism Preference and Behavior of Rural Tourists in Suzhou City.

35、 Tour. Forum</p><p>　　2014, 7, 26–33.</p><p>　　Wang, Q.A.; Sun, G.N.; Tang, Y.Y. Empirical Analysis on Tourist Satisfaction and After-the-Tour Tendency of</p><p>　　Traditional Sceni

36、c Spots A Case Study of Langya Mountain Scenic Spot. Resour. Dev. Market 2016, 32, 99–102.</p><p>　　Long, Z.K.; Ren, H.D. Research on Tourist Satisfaction with Ancient City Based on Index Measuring Model:<

37、;/p><p>　　A Case Study of Phoenix Town. J. Shaoyang Univ. Soc. Sci. 2015, 5, 77–83.</p><p>　　Wang, J.W. Tourists’ Perceptions of Negative Heritage lnterpretation in Natura1 Disaster Area—China:<

38、/p><p>　　Case of the Beichuan Earthquakel Site Area in Sichuan Province. J. Jpn. Inst. Tour. Res. Tour. Stud. 2016, 27, 41–54.</p><p>　　Wang, J.W. Tourist Satisfaction in Negative Heritage Tourism

39、in a Disaster-affected Area: The Case of the</p><p>　　Beichuan Earthquake Site Area in Sichuan Province, China. J. Int. Media Commun. Tour. Stud. 2015, 20, 73–94.</p><p>　　Liu, Y.; Wan, K.; Li,

40、L.; Simokawa, T.; Oyama, I. A study on Current Situation of Tourism Development in</p><p>　　Chengdu and the Suburb Area—Investigation of Affecting Factors of Tourist for Traditional Tourism Area in China. Tr

41、ans. Jpn. Soc. Kansei Eng. 2016, 15, 163–172.</p><p>　　Available online: http:/ / baike.baidu.com/ link?url=3V0ACqmKGJcyD35KVMF6QNRfv_</p><p>　　hNopprX8YxGbOWsP0IOpmGFEzCc7NsFBekoSv7TO03-oxA_aRL

42、kuRsq63JlA0oJz0QxR1Qn2D0NL3QKte (accessed on 10 December 2016).</p><p>　　Yuksel, A.; Yuksel, F. Mea Measurement and management issues in customer satisfaction research:</p><p>　　Review, critique

43、 and research agenda: Part one. J. Travel Tour. Market. 2011, 10, 47–80.</p><p>　　Miao, Q.; Arima, M.; Kawamukai, H. How to Use JMP in Revealing Issue Structure from a Questionnaire</p><p>　　Sur

44、vey in a Local Community. J. Socio Inform. 2009, 2, 3–18.</p><p>　　Fujiyosi, H.; Ushino, T.; Kuki, Y.; Hoshino, S. Grasping problems and analyzing trends of customers with</p><p>　　customer sati

45、sfaction investigation in farmers markets. J. Rural Plan. 2007, 26, 329–3</p><p>　　基于游客滿意度調(diào)查的中國(guó)古鎮(zhèn)旅游宣傳政策研究 - 以成都市為例</p><p>　　摘要：在本文中，討論了成都游客的顧客滿意度，為中國(guó)傳統(tǒng)地區(qū)旅游業(yè)發(fā)展提出了相應(yīng)對(duì)策。通過應(yīng)用客戶滿意度（CS）分析方法，得出以下結(jié)論：游客對(duì)

46、歷史景觀（如傳統(tǒng)歷史街道、歷史建筑以及水邊景觀、自然景觀以及基礎(chǔ)設(shè)施）感到滿意，這些是旅游業(yè)未來發(fā)展并且對(duì)維護(hù)其發(fā)展至關(guān)重要。另一方面，要優(yōu)先改善當(dāng)前的不足，即傳統(tǒng)文化的保護(hù)和提升，如改善當(dāng)?shù)厣畹木耋w驗(yàn)，以及提升對(duì)傳統(tǒng)文化的感知。在這方面，建議采取直接措施諸如防止當(dāng)?shù)鼐用窳魇?、呼吁讓?dāng)?shù)赝林朔祷丶亦l(xiāng)以維持當(dāng)?shù)氐膫鹘y(tǒng)文化。根本需要幫助當(dāng)?shù)鼐用窳私庥慰蛯?duì)當(dāng)?shù)貍鹘y(tǒng)文化資源的迫切需求。同時(shí)，非常重要的是激勵(lì)當(dāng)?shù)鼐用裰匾暫托麄魉麄兊膫鹘y(tǒng)文化

47、生活和資源。</p><p>　　關(guān)鍵詞：滿意度評(píng)估; 傳統(tǒng)的歷史街道; 傳統(tǒng)文化; 顧客滿意度分析方法</p><p><b>　　引言</b></p><p>　　中國(guó)國(guó)內(nèi)經(jīng)濟(jì)正在經(jīng)歷高速增長(zhǎng)，人民生活水平大幅提高，這都要?dú)w因于經(jīng)濟(jì)改革的發(fā)展以及對(duì)外貿(mào)易的開放，[1]。 此外，每年訪問中國(guó)的游客數(shù)量正在增加，對(duì)旅游經(jīng)濟(jì)影響的認(rèn)識(shí)發(fā)生了重大變

48、化[2]。 相應(yīng)地，政府和研究人員越來越重視旅游業(yè)的發(fā)展以促進(jìn)經(jīng)濟(jì)增長(zhǎng)。 研究表明，旅游業(yè)是中國(guó)第三產(chǎn)業(yè)中最具活力的新興產(chǎn)業(yè)，具有很高的經(jīng)濟(jì)增長(zhǎng)潛力[3,4]。 例如，在成都市，2001年至2015年期間，特別是在2009年之后，游客數(shù)量和伴隨的貨幣收入呈現(xiàn)出明顯的上升趨勢(shì)。截至2015年底，成都游客人數(shù)達(dá)到1.89億， 旅游收入高達(dá)318.8億美元。</p><p>　　盡管旅游業(yè)有所發(fā)展，但仍存在重大問題，這

49、包括自然環(huán)境惡化，傳統(tǒng)地區(qū)“魅力”消失，當(dāng)?shù)鼐用竦倪^度開發(fā)而使傳統(tǒng)文化失去生機(jī)[5-8]。中國(guó)的傳統(tǒng)地區(qū)擁有豐富的自然文化和歷史景觀，這些景觀隨著時(shí)代的發(fā)展而在當(dāng)?shù)鼐用竦娜粘Ｉ钪兄饾u形成[9]。這些景觀既具有歷史文化價(jià)值，又具有較高的經(jīng)濟(jì)價(jià)值[10]。然而，由于過分強(qiáng)調(diào)旅游發(fā)展模式的經(jīng)濟(jì)效益，傳統(tǒng)旅游目的地從傳統(tǒng)資源向旅游資源轉(zhuǎn)變的可持續(xù)發(fā)展面臨巨大挑戰(zhàn)。</p><p><b>　　調(diào)查對(duì)象概述&l

50、t;/b></p><p>　　成都的歷史跨越了2300多年，文化遺產(chǎn)豐富。它是中國(guó)20個(gè)最大城市的其中之一，也是四川省的中心和中國(guó)西南部的中心。成都于1982年被定為國(guó)家歷史文化名城。2000年，成都作為西部大開發(fā)的據(jù)點(diǎn)，積極開展經(jīng)濟(jì)增長(zhǎng)。成都有許多歷史建筑被認(rèn)定為世界文化遺產(chǎn)，包括侯爵廟（孔明諸葛的廟宇，三國(guó)圣地），杜甫草堂（杜甫故居），文殊院（南北朝時(shí)期的古剎）、寬巷、齋巷（清末建成的古街）、黃龍谷（

51、雙流縣南郊古鎮(zhèn)）等。此外，四川省還有九寨溝、黃龍風(fēng)景區(qū)、峨眉山、樂山大佛等多個(gè)世界文化遺產(chǎn)和自然遺產(chǎn)。四川省作為一個(gè)產(chǎn)業(yè)開發(fā)旅游資源既是先例，也是一種模式[24]。</p><p><b>　　旅游目的地的滿意度</b></p><p>　　基于不同的研究對(duì)象、研究人員，不同的闡述視角和深度，通過“客戶滿意度”（CS）的研究在許多研究領(lǐng)域都有進(jìn)行。 顧客滿意度是評(píng)估顧

52、客對(duì)公司產(chǎn)品的期望與其經(jīng)驗(yàn)相匹配的數(shù)值指標(biāo)。 基于這一指標(biāo)，公司能夠開發(fā)產(chǎn)品和服務(wù)，以便更好地滿足客戶需求，從而通過向現(xiàn)有客戶以及受建議吸引的客戶銷售額外產(chǎn)品來增加收入。 這個(gè)概念可以應(yīng)用于旅游領(lǐng)域：如果游客滿意，他們可能會(huì)返回或向其他人推薦該地方。 因此，旅游景點(diǎn)的令人滿意的體驗(yàn)與該地區(qū)的意識(shí)以及潛在的經(jīng)濟(jì)收入有關(guān)。</p><p>　　基于基于顧客滿意度CS的分析</p><p>　　

53、方差分析是在CS分析之前進(jìn)行，以確定這五個(gè)方面是否可以整體分析而不是單獨(dú)分析。 換句話說，要確保所有因素和地區(qū)之間存在明顯的差異。 檢查水平= 0.05，除了Q7。歷史建筑物（Q9。水邊景觀），（Q17。休閑和休息）和（Q23。街道舒適度）這四個(gè)因素有顯著差異外， 其余22個(gè)因素和地區(qū)之間沒有差異。 因此，相信這五個(gè)地區(qū)可以作為一個(gè)整體進(jìn)行調(diào)查。</p><p><b>　　結(jié)論</b>&l

54、t;/p><p>　　本研究以成都及周邊地區(qū)的旅游景點(diǎn)為案例，運(yùn)用CS分析方法建立傳統(tǒng)旅游可持續(xù)發(fā)展的關(guān)鍵要素，從而為旅游政策開發(fā)資源。本研究討論了防止當(dāng)?shù)鼐用窳魇У膯栴}。 如何讓當(dāng)?shù)鼐用窳粼诩亦l(xiāng)與政府、貿(mào)易商、居民自身等方面息息相關(guān)。 因此，有必要在現(xiàn)實(shí)的基礎(chǔ)上進(jìn)行研究。 在未來的研究中，有必要研究地方政府部門，招聘當(dāng)?shù)鼐用褡鳛閰⑴c者。</p><p><b>　　參考文獻(xiàn)<

55、/b></p><p>　　Li, Y.B. Conception on Tourism Resources Protection and Development of East Sichuan Ancient Towns.</p><p>　　In Proceedings of the 2012 International Conference on Social Science

56、and Education, Xiamen, China, 27–28 December 2012; Volume 10, pp. 143–147.</p><p>　　Yan, Y.Y.; Zhang, L.R. A Comparative Research on Mechanism of “Community Participation” under Different</p><p>

57、;　　Opearating Modes-Examples of ancient-village tourism. Hum. Geogr. 2008, 23, 89–94.</p><p>　　Wang, H.; Chen, Z.W.; Zhang, K. Research on the in uence Process of the Ancient Village Residents’ Behavior</

58、p><p>　　to Psychological Carrying Capacity of Tourists. J. Cent. South Univ. For. Technol. Soc. Sci. 2014, 8, 1–5.</p><p>　　Zhang, B. A Study on the Tourism Destination Image of Hangzhou from the C

59、ognitive Psychological View.</p><p>　　Sci. Technol. West China 2012, 4, 75–77.</p><p>　　Chengdu Statistical Bulletin of National Economic and Social Development. 2001–2015. Available online:<

60、/p><p>　　http:/ / www.tjcn.org (accessed on 10 August 2016). (In Chinese)</p><p>　　Wang, M.F. On conservation and maintenance of ancient buildings. Shanxi Archit. 2016, 42, 1–3.Song, T.; Zhou, J.M.

61、; Cai, J.M.; Luo, X.X.; Li, B.; Song, Z.W. Domestic tourists’ preference to Kashi City:</p><p>　　China based on correspondence analysis. J. Arid Land Resour. Environ. 2013, 27, 173–178.</p><p>　

62、　Liu, S.; Cui, X.L. An Empirical Analysis of Travel and Mental Health. J. Beijing Int. Stud. Univ. 2013, 11,</p><p><b>　　79–83.</b></p><p>　　Zhang, B. A Research on Residents’ Social

63、—Psychological Carrying Capacity of Tourism Destinations:</p><p>　　A Case Study on Asakusa Area Tokyo Japan. Tour. Trib. 2014, 29, 55–65.</p><p>　　Ma, C.; Zhang, G.; Su, Y. Research on the Strat

64、egies of Cultural Heritage in Villages and Towns Characterized</p><p>　　by Aboriginal Participation. Urban Dev. Stud. 2013, 20, 37–41.</p><p>　　Han, L.A. The Tourist in China and Sustainable Tou

65、rism Prospects. Hum. Socio Environ. Stud. 2008, 3,</p><p><b>　　165–188.</b></p><p>　　Ling, M.H. World Heritages Pass on from Generation to Generation. J. Hubei Inst. Natl. Philos. So

66、c. Sci. 2004,</p><p>　　22, 16–21.</p><p>　　Qin, R. The tourism development of famous historical and cultural town. J. Leshan Teach. Coll. 2007, 22,</p><p><b>　　79–81.</b>

67、;</p><p>　　Yang, G.C. A Study of the Protection and Development of “Nuodeng” Village: A Bai Village of the Nanzhao</p><p>　　Kingdom with a History of One Thousand Years. J. Yunnan Natl. Univ. So

68、c. Sci. 2002, 19, 67–74.</p><p>　　Zhang, D.T.; Qiu, F.D. A Summary of Ancient Town Tourism Studies at Home and Abroad. Tour. Trib. 2011,</p><p>　　26, 86–92.</p><p>　　Zheng, S.Q.; Wa

69、ng, D.W. Research on Mode of Wuzhen Tourism Development. Areal Res. Dev. 2012, 31,</p><p><b>　　85–94.</b></p><p>　　Zhou, X.J.; Wu, X.L. On Ancient Town Tourist Resources Development.

70、 Knowl. Econ. 2008, 1, 131–132.</p><p>　　Wang, Y.; Shi, C.Y. Research on Tourism Preference and Behavior of Rural Tourists in Suzhou City. Tour. Forum</p><p>　　2014, 7, 26–33.</p><p&g

71、t;　　Wang, Q.A.; Sun, G.N.; Tang, Y.Y. Empirical Analysis on Tourist Satisfaction and After-the-Tour Tendency of</p><p>　　Traditional Scenic Spots A Case Study of Langya Mountain Scenic Spot. Resour. Dev. Mar

72、ket 2016, 32, 99–102.</p><p>　　Long, Z.K.; Ren, H.D. Research on Tourist Satisfaction with Ancient City Based on Index Measuring Model:</p><p>　　A Case Study of Phoenix Town. J. Shaoyang Univ. S

73、oc. Sci. 2015, 5, 77–83.</p><p>　　Wang, J.W. Tourists’ Perceptions of Negative Heritage lnterpretation in Natura1 Disaster Area—China:</p><p>　　Case of the Beichuan Earthquakel Site Area in Sich

74、uan Province. J. Jpn. Inst. Tour. Res. Tour. Stud. 2016, 27, 41–54.</p><p>　　Wang, J.W. Tourist Satisfaction in Negative Heritage Tourism in a Disaster-affected Area: The Case of the</p><p>　　Be

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