簡介：北方交通大學碩士學位論文我國鐵路運輸收入清算模式和方法研究姓名徐巍申請學位級別碩士專業(yè)會計學指導教師祝祖強200031ABSTRACTABSTRACTTHISPAPERMAINLYMAKESTWORESEARCHES，THEFIRSTTHEPAPERMAKESARELATIVELYSYSTEMATICSUMMARIZATIONANDEVALUATIONABOUTTHEINNOVATIONHISTORYOFRAILWAYTRANSPOFTREVENUERECKONINGMETHODSINOURCOUNTRYANDTHEINNOVATIONSINFOREIGNRAILWAYMANAGEMENTMODESTHESECONDTHEPADERPUTSFORWARDTHEMAINCLUETHATRAILWAYSHOULDGRADUALLYESTABLISHTHESCIENTIFICTRANSPORTINCOMERECKONINGSYSTEMWHICHADAPTSTOTHEDETACHMENTOFTHETRANSPORTFROMTHEINFRASTRUCTUREONTHEBASISOFRAILWAYINNOVATIONANDDEVELOPMENTTHISPAPERISCOMPOSEDOFFIVECHAPTERSTHEFIRSTCHAPTERPRIMARILYDISCUSSESTHECONNOTATIONANDTHEMEANINGABOUTTHERAILWAYTRANSPORTREVENUERECKONINGASWELLASTHERELATIONBETWEENTHERAILWAYTRANSPORTREVENUERECKONINGANDENTERPRISEMANAGEMENTMECHANISMANDTHENTHISCHAPTERMAKESARELATIVELYSYSTEMATICSUMMARIZATIONANDEVALUATIONABOUTTHEINNOVATIONHISTORYOFRAILWAYTRANSPORTREVENUERECKONINGMETHODSINOURCOUNTRVONTHATBASISTHISCHAPTERPRESENTSTHEDRAWBACKSINPRESENTRECKONINGMETHODSTHESECONDCHAPTERMAINLYDISCUSSESTHEINNOVATIONSINTHEMANAGEMENTSYSTEMOTTOREIGNRATLWAYSANDAIFLINESINOURCOUNTRYANDTHENDRAWSACONCLUSIONTHATTHEDETACHMENTOFTHETRANSPORTFROMTHEINFRASTRUCTUREISTHETARGETMODEOFOURRAILWAYINNOVATIONTHET址RDCHAPTERPRIMARILYDISCUSSESWHATDEMANDSMARKETECONOMYMAKESONTHERAILWAYTRANSPORTREVENUEDISTRIBUTIONANDTHENTILISCHAPTERDISCUSSESTHEDETACHMENTOFTHETRANSPORTFROMTHEINFRASTRUCTURECANBREAKDOWNTHEMURIATTRIBUTEOFTHERAILWAYACHIEVETHECLEARPROPERTYRIGHTSADAPTTOTHEDEMANDSOFTHERAILWAYMARKETANDSOONONTHATBASIS，THISCHAPTERRENDERSTHEDETACHMENTOFTHETRANSPORTFROMTHEINFRASTRUCTUREISTHEEFFICIENTORGANIZATIONMODEDURINGRAILWAYTRANSPORTENTERPRISESESTABLISHMODEMENTERPRISEINSTITUTIONFURTHERMORETHISCHAPTERRENDERSITISFEASIBLETOESTABLISHTHESPECIFIC，EXPERIMENTALTRANSPORTPLACEONTHEBASISOFTHESEPARATIONFROMTHEACCOUNTINGTHEFOURTHCHAPTERPUTSFORWARDRAILWAYSHOULDGRADUALLYESTABLISHTHESCIENTIFICTRANSPORTINCOMERECKONINGSYSTEMWHICHADAPTSTOTHEDETACHMENTOFTHETRANSPORTFROMTHEINFRASTRUCTUREONTHEBASISOFRAILWAYINNOVATIONANDDEVELOPMENTTHEFIFTHCHAPTERISTHECONCLUSIONINWHICHTHEAUTHORDRAWSTHEMAINCONCLUSIONSANDRENDERSTHEPROBLEMSTHATNEEDWEMAKERESEARCHESKEYWORDSRAILWAYTRANSPONREVENUERECKONING，THEDETACHMENTOFTHETRANSPORTFROMTHEINFRASTRUCTURE，RECKONINGMETHOD

簡介：北方交通大學碩士學位論文鐵路運輸企業(yè)效績評價體系設計的研究姓名李晨虎申請學位級別碩士專業(yè)會計學指導教師盧繼明200031北方交通火學碩士畢業(yè)論文ABSTRACTNLEPAPERSTMBFROMTHEPERSPECTIVEOFESTEEMINGTHEPERFORMANCEEVALUATIONSW曲湖OFRAILWAYTLANSPORTENTERPRISESJAND婦RUDIMENT,M51YFOUNDSTHER賦RORRNANCEEVALUATIONSYSTEMWHICHADAPTSTOTHERAILWAY’SPRACTICALSITUATIONIHROUGHANALYSESANDPRACTICALRESEARCHES,ITHINKITISNECESSARYANDFEASIBLETOESTABLISHRAILWAYU黜PORTPERFOMMCEEVALUALIONSYSTEMBECAUSETHISNEWEVALUATIONSYSTEMNOTONLYSAL淌ESTHEDEMANDTHATOURRAILWAY的NSPOAVOCATIONDEVELOPSMARKETECONOMYANDESTABLISHESTHEMODELNENLERP婦INSTITUTION,BUTALSOCORRECTSTHEDISADVANTAGESOFTHETRADITIONALCHECKANDTHESIMPLEXFINANCIALTARGAEVALUATION．ATTHESAMETIME，ITADVANTAGESDIRECTINGRAILWAYTRANSPORTENTERPRISE’SMARKETDEALS,SYS“MMLICALLYAFLAL筘IR瑤THEDEVELOPMENTOFTHERAILWAYMMSPONENTERPRISEANDPLAYING螄IMPOR啪TROTEINE11FORCINGMAN．AGCMENTCON打OLANDA】11鯽曲培THERAILWAYTMMPORTENTERPRISE’SECONOMICALPERFOMMCE．M血PAPERHASFOURCHAIRSTHEFIRSTCHAPTERJSTHEPREFACEWHICHDISCUSSTHEPAPER’SRESEARCHHACKGOUNDANDTHEMEANINGOFM出AGTHISRESEARCH．．FTMHERMORE,THISCHAPTERDISCUSSESTHEPAPER’SWRITING丘ANAEANDCLUE．111ESECONDCHAPTERISTHETHEORYPARTWHICHANALYSESTHEDEVELOPMENTABOUTTHEFOREI弘RMFOTMANCEEVALUATIONINDETAIL．THETHIRDCHAPTERMAINLYDISCUSSESTHEPROCESSABOUTESTABLISHINGTHEPCD醅M髓CEEVALUATIONSYSTEMINOURCOULYI／Y．ITDISCUSESHOWSIMPLEXTARGETCHECKGAVEWAYTOSTRAPLEXFIRMNCIALTARGETANALYSIS．姍ITWASDEVELOPEDFROMTHEOLDECONOMICALPERFOMMNCEEVALUATIONSYSTEMTOTHENEW,MULFIANANGEMENTE℃ONOMICALPERFORMANCEEVALUATIONSYSTEMANDHOW幻ESTABLISHTHEECONOMICALPERFORMANCEEVALUATIONSYSTEMWHICHADAPTSTOOL,LREOUNNYPRACTICALSITUATION．111ISCHAPTERANALYSESTHE1I盤糖瞄ANDLHELINKABOUTTHEPERFONNAR髓EVALUATION,THECHEEK,THEFINANCIALANALYSIS，THEASSETEVALUATIONINTHEEOR_WAST．ATLAST,THISD垴撇GENERALIZESTHEPERFORMANCEEVALUATION’SDEVELOPMENTORIENTATIONILL0111“COTLLLILY．11鹼FOURTHCHAP倫RISTHEEMPHASISOFTHISPAPERWHICHPRIMARILYDISCUSSESTHEIMPORTANCEANDTHENECESSITYTHATTHERAILWAYWANSPORTENTERPRISECARRIESOUTDA坩MM鋤CEEVALUATION．ANDTHEN,THISCHAPTERDISCUSSESTHER崩RFORMANCEEVALUATION’SDESIGNPRINCIPLES,MAINCONTENTS，EVALUATIONSTANDARDS，ESTABTI蛾EVALUATIONWEIGHT’AESIGNILLGEVALUATIONTARGETANDESTABL蛐THE琿D西MANCEEVAL刪0NS徹ⅥDLICHADAPCS幻LIL哈蒯WAY昀IL印LT鋤衄硼SE．KEYWORDSIA丑WAY破MSP0吐EF她刪SE，PE矗BLM觚CE吼詞刪011，TARGETSYSTEM

簡介：北方交通大學碩士學位論文鐵路行包運輸企業(yè)重組研究姓名金紅申請學位級別碩士專業(yè)工商管理指導教師王稼瓊20021001ABSTRACTABSTRACTINTHEYEAR2001RAILWAYTRANSPORTATIONMANAGEMENTSYSTEMREFORMONTHEBASESOFGOVERNMENTENTERPRISESSEPARATIONRAILWAYTRANSPORTATIONSEPARATIONCOMPETITIONANDSUPERVISIONHASENTEREDINTOANIMPORTANTSTAGEMANYOPERATIONPROGRAMMESAREUNDERJUDGMENTINORDERTOMAKETHEREFORMLEADFORWARDINTHENEARFUTUREFROM2001TO2005PASSENGERANDFREIGHTTRANSPORTCORPORATIONREARRANGEMENTSHOULDMAKEMOREPROGRESSANDFORMBASICCOMPETITIVESYSTEMPROFESSIONALCOMPANIESOFCONTAINERSANDRENTALSHOULDBEESTABLISHEDASWELLASREALIZERAILWAYTRANSPORTATIONPROFESSIONALANDINTENSIVEMANAGEMENTSTEPBYSTEPUNDERTHESTRUCTUREOFTRANSPORTATIONMANAGEMENTSYSTEMREFORMITISESSENTIALFORRAILWAYTOADAPTTHENEEDOFREFORMESPECIALLYTOADAPTMARKETCOMPETITIONONITSMAINTARGETMARKETSUCHASBAGGAGEPARCELREFRIGERATIONANDPARTICULARFREIGHTRAILWAYTRANSPORTATIONMANAGEMENTSYSTEMREFORMNEEDSUPPORTOFTHEORYGOVERNMENTPOLICYASWELLASCERTAINSUITABLEREFORMPROJECTSBYRESEARCHESOFPRESENTCONDITIONOFOURCOUNTRYSRAILWAYBAGGAGEPARCELTRANSPORTATIONSUCHASSOURCESANDFLOWSOFFREIGHTORGANIZATIONFRAMEWORKDISPOSITIONOFTRANSPORTCAPABILITYPRICESYSTEMSERVICEQUALITYINFORMATIONMANAGEMENTFINANCIALACCOUNTINGSETCTHISESSAYANALYZESTHEPROBLEMOFPRESENTRAILWAYBAGGAGEPARCELTRANSPORTATIONMANAGEMENTDISCUSSESTHEBASICTHEORIESOFRAILWAYBAGGAGEPARCELTRANSPORTATIONENTERPRISESREARRANGEMENTSUCHASTRANSACTIONCOSTCOMPETITIVEMARKETINGANDGOVERNMENTCONTROLBYANALYSISBASICMATERIALSOFFOREIGNRAILWAYBAGGAGEPARCELTRANSPORTATIONENTERPRISESREARRANGEMENTANDCHAINRAILWAYEXPRESSCOLTDSDEVELOPMENTPROCESSANDCONCLUDINGITS

簡介：北方交通大學碩士學位論文中國鐵路集裝箱運輸經(jīng)營改革研究姓名田鈞申請學位級別碩士專業(yè)交通運輸工程指導教師秦四平徐雙勇200281摹F基于以上認識，本文將以建立以客戶、市場需求為導向的效益型集裝箱運輸經(jīng)營管理新機制為主線通過比較分析集裝箱運輸?shù)陌l(fā)展和國外鐵路集裝箱運輸經(jīng)驗，剖析世界經(jīng)濟及運輸市場環(huán)境對我國集裝箱運輸?shù)挠绊?，探討適合于我國運輸市場需求的鐵路集裝箱運輸經(jīng)營模式。F客戶對于運輸?shù)亩鄻踊枨蠹皩\輸服務質(zhì)量要求的提高，L要求運輸方式應具有更大的適應性，即提供更為“柔性”的集裝箱運輸服務系統(tǒng)。越來越多集裝箱運輸企業(yè)的經(jīng)營業(yè)務開始延伸到綜合物流系統(tǒng)的各個環(huán)節(jié)。中國鐵路集裝箱運輸過去單一的模式已經(jīng)不能適應這種新的競爭要求，按現(xiàn)代企業(yè)制度組建集裝箱專業(yè)運輸公司，實行獨立核算，承擔保值增值責任，是充分發(fā)揮集裝箱運營企業(yè)各自的優(yōu)勢，提高企業(yè)適應市場需求的能力的積、／極措施?！危龠M鐵路集裝箱運輸企業(yè)整體水平的提高和參與市場競爭的能力，就要從總體上進行規(guī)劃，這離不開經(jīng)營管理水平的支撐。本文從硬件水平的提高、集裝箱多式聯(lián)運和大陸橋運輸?shù)拈_展、服務體系的完善、靈活多樣的集裝箱運輸價格體系的建立以及信息化的建設等方面，闡述我國鐵路集裝箱運輸經(jīng)營管理的改革。，／一～、醚蝤關鍵詞墚裝箱運輸，客戶導向，經(jīng)營模式，經(jīng)營改革

簡介：在當今的市場經(jīng)濟條件下鐵路運輸系統(tǒng)所面臨的環(huán)境系統(tǒng)已經(jīng)發(fā)生了巨大的變革內(nèi)、外部經(jīng)營環(huán)境也發(fā)生了重大變化日常管理中以僵化、片面的指標體系考核、分析、指導已經(jīng)變化了的鐵路運營工作導致鐵路運輸企業(yè)高投入低產(chǎn)出連年運輸量下降經(jīng)濟效益虧損這一切充分說明鐵路運輸企業(yè)原有的管理制度和考核體系從總體上已經(jīng)不能滿足變革了的環(huán)境系統(tǒng)和運輸市場及鐵路運輸企業(yè)本身現(xiàn)代化管理的要求因此必須擺膠鐵路運輸企業(yè)傳統(tǒng)管理理想的羈絆擺脫舊的管理體制的束縛建立一套與市場經(jīng)濟同步的、符合中國鐵路運輸企業(yè)實際情況和能夠推動鐵路運輸經(jīng)營工作不斷向前發(fā)展的新的指標體系

簡介：東北大學碩士學位論文冶金企業(yè)鐵路運輸改革初探姓名張海濤申請學位級別碩士專業(yè)管理工程指導教師韓穎200061ABSTRACTTHESTATEOWNEDENTERPRISESARETHEKEYMOMENTOFREFORMANDFACINGTHESEVERECHALLENGEOFTHESURVIVALANDDEVELOPMENTTHISARTICLEMAKESTHEANALYSISOFTHEPROBLEMSANDPRESENTCONDITIONSTHATTHEMETALLURGICALRAILWAYTRANSPORTENTERPRISEISFACINGANDEXPLORESTHEREFORMWAYTHISARTICLEISDIVIDEDINTOSIXPARTSTOSTATETHEBASICREFORMWAYOFTHEMETALLURGICALRAILWAYTRANSPORTENTERPRISESPART1MAKESTHEBRIEFINTRODUCTIONOFFEATURES，F(xiàn)UNCTION，SIGNIFICANCE，TRANSPORTMETHODS，PRODUCTIONFLOW，ETCOFTHEMETALLURGICALRAILWAYTRANSPORTPART2STATESTHESURVEY，POSITION，F(xiàn)NACTION，RAILWAYTRANSPORTANDPRODUCTIONFLOWOFTHEMETALLURGICALRAILWAYTRANSPORTENTERPRISESPART3MAKESTHEANALYSISOFTHEPRODUCTIONANDMAFFAGEMENTANDTHEPROBLEMSOFTHEMETALLURGICALRAILWAYTRANSPORTENTERPRISES，ESPECIALLYTHEABUSESINTHETECHNICALANDECONOMICINDEXES，ORGANIZATIONSTRUCTURE，EMPLOYEEQUALITY，EQUIPMENTCONDITIONS，TECHNICALPROGRESS，SCIENTIFICMANAGEMENTPART4PUTSFORWARDTHENECESSITYOFTHEREFORMOFTHEMETALLARGICALRAILWAYTRANSPORTENTERPRISESPART5RAISESTHEPRELIMINARYIDEAOFTHERAILWAYTRANSPORTINTHEMETALLURGICALENTERPRISEANDTHEREFORMOFTHERAILVAYTRANSPORT，INCLUDINGTHETRANSPORTMETHOD，TRANSPORTSYSTEM，THESHORTTERMANDLONGTERMMODELSOFTHEENTERPRISES，8SWE11ASTHETHOUGHTOFTHERESTRUCTUREOFANGANG’SRAILWAYTRANSPORTENTERPRISEPART6STATESTHEDRCIBLEMSTHATTHEATTENTIONSHOUIDBEPAIDONINTHEPROCESSOFTHEREFORMOFTHEMETALLURGICALRAIL們YTRANSPORTENTERPRISESITISCONVINCEDTHATTHEMETALLURGICALRAILWAYTRANSPORTENTERPRISESMUSTEXTRICATETHEMSELVESFR伽THEDIFFICULTPOSITIONANDRESHINESBYMEANSOF。THREEREFORMSANDONEENHANCEMENT”ANDTHEESTABLISHMENTOFMODERNENTERPRISESYSTEMKEYWORDSMETALLURGYRAILWAYENTERPRISEREFORM

簡介：北京交通大學碩士學位論文徐州地區(qū)鐵路旅客運輸組織對策的研究姓名趙翔申請學位級別碩士專業(yè)交通運輸規(guī)劃與管理指導教師趙鵬20030801ABSTRACTWITHTHEDEVELOPMENTOFHIGHWAYANDAVIATION，THECOMPETITIONOFTRANSPORTATIONMARKETISBECOMINGFIERCERTHEENVIRONMENTOFRAILWAYPASSENGERTRANSPORTMARKETHASALREADYCHANGEDVERYGREATLYTHOUGHTHEDEPARTMENTOFTHERAILWAYHASCARRIEDONSOMEREFORMS，EVERYRAILWAYBUREAUANDRAILWAYSUBBUREAUHASESTABLISHEDMARKETINGDEPARTMENTSONEAFTERANOTHERANDSOMERAILWAYBUREAUSHAVELAUNCHEDPILOTPROJECTSBYESTABLISHINGTHEPASSENGERTRAFFICCOMPANYTHERAILWAYPASSENGERTRANSPORTISSTILLOPERATEDUNDERPLANNEDECONOMICSYSTEM，LACKESSENTIALUNDERSTANDINGOFTRANSPORTINGTHEMARKET，LACKTHEMARKETSURVEYANDMARKETANALYSIS，THUSCANLTGOONTHELOCALIZATIONOFTHEMARKET，CAN’TREALIZETHEMAXIMIZATIONOFTHEMARKETBENEFITOFTHETRANSPORTATIONARRANGEANDCONFIGURATIONOFTHERAILWAYPASSENGERTRANSPORTRAILWAYPASSENGERTRAFFICHOTTRAINISINTHESITUATIONOFSERIOUSOVERMAN，DARKHORSETRAINWASTESERIOUSLYBUTINOURCOUNTRYRMLWAYFREIGHTVOLUMEANDTHEABILITYOFTRANSPORTRELATIVELYTENSE，THISSITUATIONWILLEXISTFORALONGTIMEIFWERUNMOREPASSENGERTRAIN，THENWEMUSTREDUCEGOODSTRAIN，WHICHMAKEFREIGHTTRANSPORTATIONMORESERIOUSTHISREFLECTSTHATTHETRANSPORTMARKETOFTHERAILWAYLACKSSCIENTIFICINVESTIGATIONANDRESEARCH，ANDORIENTATIONWHICHCAUSESMARKETSHARELOSEANDTHECOMPETITIVENESSDROPSTHROUGHTHEANALYSISOFTHEMARKET，RAILWAYCANCHOOSETHEGOALMARKET，CARRYONCORRECTMARKETORIENTATION，MAKETHECORRECTMARKETINGSTRATEGYOFMARKET，THUSCONSOLIDATETHETRADITIONALMARKETOFTHERAILWAYANDDEVELOPTHENEWMARKETINTHEMARKETOFTHEPASSENGERTRAFFICOFXUZHOU，THEHIGHWAYISAMAINRIVALTAILWAYDISTANCE，CONVENIENCE，CHARGEETCARETHEMAINFACTORSOFINFLUENCINGTHECHOICEOFPASSENGERTRANSPORTWAYESPECIALLYTHEQUICKENINGOFROADCONSTRUCTIONGREATLYINFLUENCESTHECHOICEOFREMOTEDISTANCEANDSHORTDISTANCEPASSENGERTRANSPORTWAYTHEFLOWOFPASSENGERSAPPEARSTOINCREASESTEADILYTHEFLOWOFPASSENGERSTENDTODECREASETHETHESISHASBEENPREDICTEDACCORDINGTOTHISCHARACTERISTICTHESISANALYSESTHEPROBLEMSEXISTEDINPASSENGERTRAFFICORGANIZATION，F(xiàn)ROMTRAINRUNNING，DENOMINATIONASSIGNANDSELL，TRANSMISSIONANDISSUEOFINFORMATION，PROPOSESTHEWAYOFIMPROVINGTHECOMPETITIVENESSOFTHERAILWAYONTHEBASISOFANALYSINGTHEMARKETINGENVIRONMENTOFTHERAILWAYTHESISGIVESTHECHOICESOFRAILWAYTRANSPORTATIONMARKETKEYEORDPASSENGERTRANSPORTPASSENGERTRAFFICILIARKET。MARKETING2

簡介：在鐵路運輸各質(zhì)量中產(chǎn)品質(zhì)量是最核心的質(zhì)量該文把產(chǎn)品質(zhì)量以及與之相關的服務、設備、環(huán)境等方面的質(zhì)量作為重點研究對象在大量調(diào)查研究的基礎上較為深入地分析了我國鐵路運輸產(chǎn)品質(zhì)量的現(xiàn)狀借鑒國內(nèi)外質(zhì)量管理的理論和經(jīng)驗提出了中國鐵路運輸產(chǎn)品質(zhì)量的發(fā)展戰(zhàn)略根據(jù)中國鐵路的實際確立了比較適宜的總體目標、客運目標和貨運目標按照這一目標確立了三個實施階段并從質(zhì)量管理規(guī)范、質(zhì)量落實機制、質(zhì)量控制機制、質(zhì)量保障機制、人員培訓機制、服務承諾制、激勵約束機制、產(chǎn)品質(zhì)量文化等8個方面提出了建議論文結合中國鐵路線階段的實際情況提出了當前提高中國鐵路運輸產(chǎn)品質(zhì)量的重點任務和基本思路主要是借鑒和運用ISO9000系列質(zhì)量標準改進中國鐵路運輸產(chǎn)品質(zhì)量的管理方法、保障體系和評價制度在質(zhì)量規(guī)范管理上邁出新步伐解決形式產(chǎn)品的開發(fā)完善問題把握目標市場不斷完善客貨產(chǎn)品結構適應各個層次的需求解決好基本服務問題對安全正點、設備設施、衛(wèi)生環(huán)境、飲食供應、窗口辦理、服務態(tài)度等盡快予以解決保證旅客和貨主乘車運貨的基本權益適應不同層次、不同環(huán)境推行一些個性化服務大力開展服務創(chuàng)新體現(xiàn)鐵路特色和文化品味論文緊緊圍繞鐵路運輸?shù)闹卮髥栴}結合工商管理的一些基該理論知識和中國鐵路的實際情況通過較為系統(tǒng)的研究提出了一些比較鮮明、符合鐵路特點的意見和建議特別是提出的發(fā)展戰(zhàn)略和主要思路具有較強的針對性和可操作性對加強鐵路運輸質(zhì)量工作具有較好的參考價值和借鑒作用

簡介：西南交通大學碩士學位論文鐵路貨物運輸電子商務姓名周勇申請學位級別碩士專業(yè)交通運輸規(guī)劃與管理指導教師彭其淵200111西南交通大學碩主墮窒竺蘭篁堡窒二塑垂二ABSTRACTWITHTHEPRESENTRAPIDDEVELOPMENTOFNETWORKECONOMY，ANNUALTRADEVOLUMEOFECOMMERCE1SINCREASINGLYTENFOLDLY．ACCORDINGTOSCHOLARSINALLWORKSOF1IFE，THISNEWECONOMICGROWTHPOINTLOOKSTOFURTHERINCREASE．INCONTRAST，HOWTOADAPTTHEMARKETINGOFRAILWAYTRANSPORTATIONREMAINSAQUESTIONTOBEPONDERED．HENCE，ITISPROPOSEDTODEVELOPTHEECOMMERCEINRAILWAYTRANSPORTATION．THISTHESISMAINLYCORLCERNSWITHTHEFUNCTIONS，APPLICATIONSANDREALIZATIONAPPROACHESOFECOMMERCEINRAILWAYFREIGHTTRANSPORTATIONE，COMMERCEINRAILWAYFREIGHTTRANSPORTATIONSHOULDNOTVIOLATETHECURRENTPRACTICALFREIGHTTRANSPORTATIONFLOW，BUTCONFORMTOTHEDIVISIONOFEACHOPERATIONLINKANDTHEIRINTERRELATIONS．GENENALLY，ITSHOULDPOSSESFUN℃TONSOFINOATIRY，TOWAGE，PAYMENTANDCLAIMSETTLEMENT．ITSREALIZATIONAPPROACHES宅NETWORKCOMMUNICATION，DATABASEANDDATAPROCESSING．INTHEIMPLEMENTATION，SYSTEMSAFETYISANECESSITYOFNORMALOPERATIONOFECOMMERCE．CONVENIENCE，EASYAPPLICATIONANDTIMELYFEEDBACKAREPRIMARYCONDITIONSFORTHEPOPULARIZATIONOFE．C0MMERCE．LOGISTICDISTRIBUTIONISAPRECORDITIONFORCOMPLETEE。

簡介：北方交通大學碩士學位論文鐵路國際箱運輸發(fā)展有關問題的探討姓名李翀宇申請學位級別碩士專業(yè)工商管理指導教師劉延平20030201ABSTRACTABSTRACTASANADVANCEDWAYOFCARGOTRANSPORTATIONCONTAINERTRANSPORTHASMANYADVANTAGESSUCHASSAFECONVENIENTHIGHDEGREEOFMECHANIZATIONANDSUITABLEFORINTERMODALTRANSPORTSOITBEGINSTOREPLACEOTHERTRADITIONALTRANSPORTWAYGRADUALLYANDHASBECOMETHEMOSTIMPORTANTTRANSPORTWAYINTODAYSCARGOTRANSPORTATIONESPECIALLYINTHECARGOTRANSPORTATIONOFIMPORTINGANDEXPORTINGWITHTHEDEVELOPMENTOFGLOBALECONOMYINTEGRATIONANDTHEDEEPENINGOFREFORMINGANDOPENINGUPPOLICYOFCHINATHEVOLUMEOFTRADINGBETWEENCHINAANDOTHERCOUNTRIESHASAREMARKABLEINCREASESINCEOURCOUNTRYENTEREDINTOWTOSOASONEOFTHEMAINTRANSPORTWAYINTHEINTERNATIONALTRADECONTAINERTRANSPORTMUSTMAKEARAPIDSTRIDEATTHESAMETIMEASAWINDOWTOCONNECTTHECHINAANDOTHERCOUNTRIESINTHERAILWAYSOPENINGUPTHERAILWAYCONTAINERFORINTERNATIONALTRANSPORTINTHEFOLLOWINGCONTENTWECALLEDIT“RAILWAYINTERNATIONALTRANSPORTISBECOMINGMOREANDMOREIMPORTANTINPEOPLESMIND玩THEEARLY1980SRAILWAYINTERNATIONALTRANSPORTBEGANTODEVELOPANDWITHTHEDEEPENINGOFTHEPOLICYOFREFORMINGANDOPENINGUPINCHINATHEMINISTRYOFRAILWAYSOFPEOPLESREPUBLICOFCHINAPUTSMOREANDMOREEMPHASISONTHERAILWAYINTERNATIONALTRANSPORTANDSTRENGTHENSITSDEVELOPMENTINTHEDESSERTATIONWEINTRODUCETHEBACKGROUNDKNOWLEDGEABOUTTHEINTERNATIONALCONTAINERTRANSPORTANDRETROSPECTANDSUMMARYTHEHISTORYANDCURRENTSITUATIONINTHEDEVELOPMENTOFINTERNATIONALCONTAINERTRANSPORTINCHINAALSOWETHINKTHATTHEINTERNATIONALCONTAINERTRANSPORTISTHEKEYFACTORINTHECOUNTRYSWHOLEINTERESTANDITALSOHASAGREATIMPACTONTHEPOLICYOFOPENINGUPANDTHEDEGREEOFCOUNTRYSTRANSPORTATIONPROGRESSRAILWAYINTERNATIONALCONTAINERTRANSPORTPUSHES

簡介：北方交通大學碩士學位論文鐵路運輸業(yè)投入產(chǎn)出調(diào)查姓名何行美申請學位級別碩士專業(yè)技術經(jīng)濟及管理指導教師龔玉榮20030201ABSTRACTABSTRACTTHEMETHODOFTHEINPUT。OUWUTANALYSISEXPLAINSANDMAKESUSEOFTHEINTERRELATIONOFINPUTOUTPUTOFTHERESPECTIVESECTIONOFNATIONALECONOMYSYSTEMTHETABLEOFTHEINPUTOU印UTISANIMPORTANTPARTOFTHENEWORGANIZATIONSYSTEMOFTHENATIONALECONOMYINCHINATHEMETHODMAKESANATIONORREGIONREACHTHEOPTIMISATIONOFTHEALLOCATIONOFRESOURCESBYADJUSTINGTHEINPUTOUTPUTOFTHERESPECTIVEINDUSTRYACCORDINGLY，THEPOLICYOFTHEINDUSTRYANDSTRATEGYOFTHEDEVELOPMENTCOMEINTOBEINGTHERAILWAYISVITALTOTHENATIONALECONOMYINCHINAITISNECESSARYTOTAKEADVANTAGEOFTHEMETHODTOKNOWTHEDEVELOPMENTALSITUATIONOFTHECARRYINGTRADEOFRAILWAYTHOROUGHLYATPRESENTANDCONSTITUTETHELAYOUTINTHEFUTURETHENATIONWIDETABLEOFINPUTOUTPUTHASBEENINPROGRESSSINCE2002THECARRYINGTRADEOFRAILWAYISANIMPORTANTSOURCEFORTHEINVESTIGATIONANDTHEDATATHEINVESTIGATIONABOUTTHECARRYINGNADEOFRAILWAYISTHEPRECONDITIONOFTHEINPUTOUTPUTANALYSISANDTHEBASISFORTHENATIONTOORGANIZETHETABLEOFTHEINPUTOUTPUTTHERESPONSIBILITYTHEDEPARTMENTOFTHERAILWAYISASSUMINGATPRESENTISTOFORMULATETHESCHEME，MAKETHEINVESTIGATIONANDPROVIDETHEDATA，THEINPUTOUTPUTOFTHECARRYINGTRADEOFRAILWAYCANBEANALYSEDONLYAFTERTHETABLEOFINPUTANDOUTDUTISACCOMPLISHEDTHEREFORE，THEPAPERFOCUSESONTHEINVESTIGATIONANDTHERELEVANTINFLUENTIALFACTORSBASEDONTHETHEORYOFTHEINPUTOUTPUTINTHEPAPER，THREEASPECTSOFRESEARCHWORKSARECAMEDOUT1INTRODUCINGTHERELEVANTTHEORYANDDISCUSSINGTHECURRENTSITUATIONOFTHEINPUTOUTPUTANALYSIS2ELUCIDATINGTHEINVESTIGATIONOFTHEINPUTOUTPUT，INCLUDINGTHERANGETHEMETHOD，THENOTICEABLEPROBLEMANDSOON3ANALYZINGTHEFACTORSINFLUENCINGTHEINPUTANDOUTPUTKEYWORDSTHECARRYINGTRADEOFRAILWAY，INPUTOUTPUTANALYSIS，THEINVESTIGATIONOFTHEINPUTOUTPUTZ

簡介：北方交通大學碩士學位論文現(xiàn)代企業(yè)經(jīng)營環(huán)境下鐵路運輸企業(yè)效績評價體系研究姓名丁海芬申請學位級別碩士專業(yè)會計學指導教師郭雪萌20030201壘墮竺一ABSTRACTTOBEGINWITH，THEPAPERANALYSESTBENECESSITYOFAPPLYINGPERFORMANCEMEASUREMENTSYSTEMINTOCHINESERAILWAYTRANSPORTENTERPRISES，WHICHISUNIVERSALLYARRANGEDFOREFFECTIVELYSUPERVISINGSTATEOWNEDCAPITALSINWESTERNCOUNTRIESANDOTHERASIANCOUNTRIES．THESECONDCHAPTERINTRODUCESTHEORIESRELATEDTOPERFORMANCEMEASUREMENTSYSTEM，ESPECIALLYAGENTTHEORY．THETHIRDCHAPTERREVIEWSFOREIGNPERFORMANCEMEASUREMENTSYSTEMSINDETAILANDDISCUSSESTHEINFLUENCEONESTABLISHINGPERFORMANCEMEASUREMENTSYSTEMINCHINESERAILWAYTRANSPORTENTERPRISES．THEFORTHCHAPTERDISCUSSESTHEPROCESSABOUTESTABLISHINGTHEPERFORMANCEMEASUREMENTSYSTEMINCHINESERAILWAYTRANSPORTENTERPRISES，INCLUDINGPURPOSE，PRINCIPLES，SUBJEEL，OBJECT，TARGETS，STANDARDS，METHODANDAPPLIANCEITDISCUSSESHOWMODEMECONOMICALENVIRONMENTINFLUENCESPERFORMANCEMEASUREMENTSYSTEMANDWHATISTHEPURPOSEANDPRINCIPLESOFPERFORMANCEMEASUREMENTSYSTEM．DURINGDESIGNINGTARGETSYSTEM，ITUSESTHEIDEAOFTHEBALANCEDSCORECARDANDCONSIDERSTHEMERITSOFTARGETSYSTEMANNOUNCEDBYTHEMINISTRYOFFINANCE．ITSNEWTARGETSYSTEMINCLUDESFIVEPARTS，F(xiàn)INANCIALPERFORMANCE，PROCESSPERFORMANCE，EMPLOYEEPERFORMANCE，INNOVATIONPERFORMANCEANDCLIENTPERFORMANCE．EVERYPARTSETSFORTHCALCULATIONFORMULA．ATTHESAMETIME，ITALLOCATESTHEWEIGHTTOEVERYTARGET．ANDTHENITDETERMINESTHESTANDARDSACCORDINGTOBASICDATAOFFOURTEENRAILWAYBUREAUS。ATTHEENDOFTHETHESIS，ITASSUMESAREMUNERATIONPLANBASEDONPERFORMANCEMEASUREMENTSYSTEM，ANNUALPAYSYSTEM．KEYWORDSPERFORMANCEMEASUREMENTSYSTEM，RAILWAYTRANSPORTENTERPRISES，TARGETSYSTEMS，

簡介：湖南大學碩士學位論文石長鐵路運輸成本與經(jīng)濟效益分析及對策研究姓名吳文嫻申請學位級別碩士專業(yè)工商管理指導教師陳收20020101ABSTRACTIHILROADCONVEYANCECOSTISTHESUMOFEVERYKINDOFCONSUMETHATTAKESPLACEWHENARAILROADENTERPRISECOMPLETESTRAVEIERSA11DGOODSTRANSPONINTHEDELIVEREDPMCESSRAILROADCONVEYANCECOSTISTHEIMPONALLCEBASISTOJNVESTIGATETHEECONOMICPERFBNNANCE，TOPROCEEDONPRONTANDLOSSANALYSIS，ANDTODECIDEMANAGEMENTDECISIONSOFRAILROADENTERPRISERAILROADCONVEVANCECOSTISSTILLMEIMDORTANTBASISTOFORMULATEA11DADJUSTRAILROADCONVEYA工1CEPRICE，TOACCOUNTLABORCLEARINGPRICESAMONGENTERPRISESTHEREFORE，RAILROADCONVEYANCECOSTISAST1】THESIZEQUANTITYTARGETOFECONOMICPEDBMLANCEOFRAILROADENTE印RISEA10NG麗THCONTINUOUSDEVELOPMEMA11DPERFECTIONOFSOCIASTMARKETECONOMY_THETRANSPONMARKETHASALREADYBECOMETHEOPENMARKETUNDERTHEMARKETECONOMVTHECOMPETITIONS鋤ONGRAILROAD，HIGHWAYANDWATERROADCONTINUOUSLYT啪MOREINTENSIVEBECAUSEOFSOMEOBJECTIVEA11DSUBIECTIVEREASONS，T上LERAILROAD’SOCCUPVIN2PONIONINTHECONVEVANCEMARKETISDESCENDINGVEARBYVEARFROMTHE1994TO1999WHOLERAILROADDENCIEMALⅡ10UGH，IOINTVENTURERAILROADGOFORWARDCERTAINLVCREATIVE，ADOPTINGTHELIGHTCONS廿1LCTION，PRACTICINGTHESOCIALWORKIN昌MERELYTWOOFTWEMYWORKIN2JOINTVENTURERAILROADSWINTHEBENENTTHESHICHANGRAILROADISAIOINTVENTURERAILROADTHATWASINVESTEDBV山ERAILROADDEPARTMENTANDHUNANPROVINCETOGETHEL仔OMSETU口TOTRA幣CONOCTOBER11998，ALWAYSBEPLACEDINDENCITBYANALYSING埡MSPORTANDM肌AGEMEMOFTHEECONOMICTARGETOFSHICHAN疊RAILROADNEARFOURYEARS，USINGCONVEYANCECOSTASCORE，USINGALLTHEECONOMYCIRCULATINGDATAASCLUES，USINGMANAGERIALCONSTRUCTIONASFRAMEWORK，THISARTICLEHASARRANGED，CATEGORIZEDANDANALVSEDTHEOPERATIONECONOMICTARGETINDETAILAISOTHISA州CLEHASFOUNDOUTTHATTHESHICHANGRAILROADSPRINCIPALCONVEYANCECOSTEXPENDITLLREISFINANCEADMINISTRATIVEEXPENSE，PERSONNELWAGESMACHINEEXPENSESBYAILALYSINGT11ECONVEYANCECOST，WECANGETTHECONCLUSIONMATTHEDIRECTREASONOFHIGHTMNSPONCOSTOFSHICHANGRAILROADISC印ITALOVERLOⅥOWINGDEBTH培H，THEC印ITALCONSTN】CTIONU11REASONABLE，MEINTERESTOFBANKLOAILHEAVVHIGHFINANCEADMINISTRATIVEEXPENSEBYMEANSOFTHEANALYSISOFCONVEYANCEINCOME，THISARTICLEHASPOIMEDOUTT11ATTHE1ACKINGOFCARRYINGTRA蹦CERESULTINGINCONVEYANCEINCOMEOVER10Ⅵ‘ISANOTHERREASONFORTHEHI曲SHICHANGRAILROADCONVEYANCECOSTTLLISARTICLEHASDONEADEPTHRESEARCHONSHICHA王19MILROADCOSTMA工LAGEMENTANDCONTROL，F(xiàn)。UNDOUTTHEMAINFACTORS也ATI對1UENCESHICHANGRAILROADCOSTANDITSCAUSEOFF、ONNATIONANDBROUGHTUPSOMEPROGRAMMESA11DMEASURESTHAT10WERSHICHANGMILMADCONVEVANCECOSTANDINCREASEECONOMICPERFORMANCETHECOREOFTHOSEPROGRAMMESANDMEASURESAREOPTIMIZINGC印ITALCONSTMCTION，STREN垂HENINGTHECOSTMANAGEMEM，REDUCINGTHECOSTEXPENDITUREANDDECREASINGTHEEMPLOYEESTOINCREASE

簡介：北方交通大學碩士學位論文鐵路運輸企業(yè)貨運市場調(diào)查的理論與實踐研究姓名匡佩遠申請學位級別碩士專業(yè)交通運輸規(guī)劃與管理指導教師劉作義200131●I＼P一__JABSTRACTCHINESERAILROADFREIGHTISBEINGCONFRONTEDWITHACHALLENGEITHASNEVERMETBEFOREALONGWITLLMANYKINDSOFTRANSPORTMODES’GROWINGUPBEFORETHESEVEREMARKETCOMPETITION，THEONLYWAYFORCHINESETRANSPORTENTERPRISESTODEALWITHTHISSITUATIONISTOUNCLERSTANDTHETRANSPORTMARKETWELLMARKETRESEARCHISAVERYEFFECTIVEWAYFORENTERPRISESTOSEIZETHEDYNAMICCHANGESOFMARKETTHETHESISDISCUSSESMODEMTHEORYOFMARKETRESEARCHANDANAIYSISINDETAILANDEMPHASESINDISCUSSINGARAIKOADENTERPRISEHOWTODOASCIENTIFICMARKETRESEARCHEFFECTIVELYFINALLYTHETHESISANALYSESANDSTUDIESTHEFREIGHTMARKETRESEARCHHELDBYBEIJINGRAILROADBUREAUANDZHENGZHOURAILROADBUREAUSOMETIMEAGOTHETHESISHASTHREEPARTSANDSEVENCHAPTERSTOTALLYTHEAUTHORTRIESTODISCUSSTHEORYANDPRACTICESABOUTRAILROADENTERPRISES’MARKETRESEARCHINFULL一SCALEINTHEFIRSTPART，THETHESISINTRODUCESCOMMONTHEORYOFMARKETRESEARCHANDANALYSIS，ANDWRITESUPTHECONCEPTOFMARKETRESEARCH，TYPES，OPERATIONPROCESS，TECHNIQUECHOICE，QUALITYCONTROL，DATAANALYSIS，ANDSOONSECONDLYTHETHESISDISCUSSESHOWTOPUTAMARKETRESEARCHINPRACTICEFORARAILROADENTERPRISETHEAUTHOREMPHATICALLYEXPLAINSSAMPLINGTECHNIQUES，QUESTIONNAIREDESIGN，ANDANALYSISTECHNIQUES，ATTHESAMETIME，INTRODUCESTHENEWMETHODSANDNEWDEVELOPMENTSOFMODEMMARKETRESEARCH，SUCHASFACTORANALYSIS，CLUSTERANALYSIS，DISCRIMINANTANALYSISFINALLYTHETHESISINTRODUCESTWOEXAMPLESACCORDINGTOTHEFREIGHTMARKETRESEARCHOFBEIJINGRAILROADBUREAUANDZHENGZHOURAILROADBUREAU，THETHESISEXPLAINSTHEDECIDINGOFRESEARCHSCHEME，DATAPROCESSANDANALYSIS，DEVELOPMENTOFMARKETINGINFORMATIONSYSTEMKEYWORDSRAILROADTRANSPORT，MARKETRESEARCH，STATISTICALANALYSIS

簡介：山東大學碩士學位論文濟南鐵路局旅客運輸市場營銷對策研究姓名林小強申請學位級別碩士專業(yè)工商管理指導教師胡正明20030423山東大學碩士學位論文摘要濟南鐵路局是鐵道部下屬十四個鐵路局之一，其客流吸引區(qū)覆蓋山東省全境和江蘇、河南、安徽三省部分地區(qū)。吸引區(qū)內(nèi)發(fā)達的經(jīng)濟、眾多的人口和豐富的旅游資源為各種運輸方式提供了巨大的運輸需求。同時，吸引區(qū)內(nèi)公路和民航的快速發(fā)展又使?jié)翔F路局旅客運輸面L瞄激烈的市場競爭。面對機遇和挑戰(zhàn)，濟南鐵路局現(xiàn)行旅客運輸市場營銷機制由于受到企業(yè)經(jīng)營管理體制、觀念、人員素質(zhì)等種種因素的影響，已不能適應市場需要。本文旨在通過對濟南鐵路局旅客運輸市場營銷對策的研究，為推動濟南鐵路局旅客運輸市場營銷工作向著系統(tǒng)化、規(guī)范化方向發(fā)展做一些嘗試和探索。本文在研究和分析過程中運用了比較分析法、圖表法等研究方法。本文以濟南鐵路局為主體，在現(xiàn)代市場營銷理論的指導下，認真分析了企業(yè)和行業(yè)市場營銷現(xiàn)狀，明確了存在的問題，并在充分借鑒國外發(fā)達國家先進經(jīng)驗的基礎上，有針對性地提出了改進和完善的對策，這也使得這些對策既具有理論基礎，又具有實踐價值。本文內(nèi)容按如下思路展開第一部分主要介紹我國鐵路旅客運輸市場概況，包括我國鐵路旅客運輸市場的構成、特征及現(xiàn)狀。通過闡述，明確了我國鐵路旅客運輸面對的挑戰(zhàn)。第二部分主要闡述運輸市場營銷理論。首先介紹了運輸市場營銷的主要概念，然后著重闡述了服務營銷理論、目標市場營銷理論、市場營銷組合理論、關系營銷理論、整合營銷理論和市場競爭理論六個重要的營銷理論。通過對有關營銷理論的闡述，為分析現(xiàn)狀和選擇對策奠定了理論基礎。第三部分主要是對國外鐵路旅客運輸市場營銷的分析和研究。通過對我國與國外一些發(fā)達國家的比較?？偨Y了國外值得學習和借鑒的先進經(jīng)驗，明確了我國鐵路旅客運輸市場營銷的差距和今后的發(fā)展方向。第四部分是對濟南鐵路局旅客運輸市場營銷現(xiàn)狀的介紹和分析。通過分析，明確了濟南鐵路局旅客運輸面臨的外部環(huán)境和內(nèi)部條件。第五部分是濟南鐵路局旅客運輸市場營銷對策的選擇。通過分析，明確了目前存在問題，并有針對性地提出了改進和完善的對策。濟南鐵路局旅客運輸市場營銷對策的主要內(nèi)容為一是提升營銷理念，二是改進營銷戰(zhàn)略，三是制定科學的目標市場營銷策略，四是開發(fā)營銷信息系統(tǒng)，五是優(yōu)化營銷組合，六是優(yōu)化營銷組織機構，七是加強營銷創(chuàng)新。這些對策是對濟南鐵路局旅客運輸市場營銷工作不斷改進和完善的嘗試和探索，希望能對實際工作有所裨益。關鍵詞鐵路旅客運輸；市場營銷對策