基于模糊綜合分析法的企業(yè)競(jìng)爭(zhēng)對(duì)手評(píng)價(jià)系統(tǒng).pdf

1、■I中文摘要。中文摘要隨著經(jīng)濟(jì)的全球化，市場(chǎng)向國(guó)際化迅速發(fā)展，企業(yè)之間的競(jìng)爭(zhēng)日益劇烈。參與競(jìng)爭(zhēng)的企業(yè)越來(lái)越多，競(jìng)爭(zhēng)形式也愈來(lái)愈多樣化，企業(yè)的競(jìng)爭(zhēng)對(duì)手也呈現(xiàn)出了一定的復(fù)雜性和模糊性。競(jìng)爭(zhēng)環(huán)境的復(fù)雜性和競(jìng)爭(zhēng)的激烈性經(jīng)常導(dǎo)致企業(yè)之間的相對(duì)實(shí)力水平發(fā)生變化，這樣導(dǎo)致的結(jié)果要么就是競(jìng)爭(zhēng)對(duì)手變得越來(lái)越強(qiáng)大，站穩(wěn)腳跟，要么就使得競(jìng)爭(zhēng)對(duì)手越來(lái)越弱，直至退出競(jìng)爭(zhēng)的行列。而除了目前存在于市場(chǎng)上的與企業(yè)發(fā)生利益沖突的競(jìng)爭(zhēng)對(duì)手外，還有很多潛在的競(jìng)爭(zhēng)對(duì)手，而且這

2、些在未來(lái)競(jìng)爭(zhēng)中可能出現(xiàn)的競(jìng)爭(zhēng)對(duì)手在很多情況下對(duì)企業(yè)的競(jìng)爭(zhēng)優(yōu)勢(shì)構(gòu)成的潛在威脅十分巨大。這種隨時(shí)都有可能變化的企業(yè)之間的關(guān)系和模糊的競(jìng)爭(zhēng)對(duì)手的判別界限是很難被企業(yè)所覺(jué)察到的，所以也難以預(yù)防。本文的主要寫作目的是為企業(yè)構(gòu)建一套適合企業(yè)自身的判斷競(jìng)爭(zhēng)對(duì)手的情報(bào)評(píng)價(jià)系統(tǒng)，通過(guò)這套系統(tǒng)的運(yùn)行，可以使企業(yè)對(duì)自己的競(jìng)爭(zhēng)對(duì)手有一個(gè)恰當(dāng)而又準(zhǔn)確的評(píng)價(jià)，實(shí)現(xiàn)對(duì)自身和競(jìng)爭(zhēng)對(duì)手的優(yōu)劣勢(shì)的分析比較和權(quán)衡考量，從而制定出更有效的同時(shí)又更有針對(duì)性的競(jìng)爭(zhēng)戰(zhàn)略。同時(shí)，通過(guò)

3、本文構(gòu)建的系統(tǒng)，使得企業(yè)能夠?qū)崿F(xiàn)對(duì)自己的競(jìng)爭(zhēng)對(duì)手的準(zhǔn)確識(shí)別和確認(rèn)，使得企業(yè)對(duì)自己的競(jìng)爭(zhēng)對(duì)手有一個(gè)正確的排序，確定哪些企業(yè)是自己的主要的競(jìng)爭(zhēng)對(duì)手，哪些是潛在的競(jìng)爭(zhēng)對(duì)手，并確認(rèn)自己在這些競(jìng)爭(zhēng)對(duì)手身上所分配的時(shí)間和精力。在對(duì)所有競(jìng)爭(zhēng)對(duì)手進(jìn)行正確排序的基礎(chǔ)上，企業(yè)從與競(jìng)爭(zhēng)對(duì)手的比較中更加深刻全面的了解自己的優(yōu)劣勢(shì)，制定出符合企業(yè)自身需求的競(jìng)爭(zhēng)策略，從而使企業(yè)得到發(fā)展并取得競(jìng)爭(zhēng)的勝利。關(guān)鍵詞：模糊綜合評(píng)價(jià)；層次分析法；競(jìng)爭(zhēng)情報(bào)分析；競(jìng)爭(zhēng)對(duì)手評(píng)價(jià)；

4、競(jìng)爭(zhēng)情報(bào)系統(tǒng)II黑龍江大學(xué)碩士學(xué)位論文AbstractWiththeglobalizationoftheeconomy，andtherapiddevelopmentoftheinternationalmarket，thecompetitionamongenterprisesareincreasinglyfierceMoreandmoreenterprisesaleparticipatinginthecompetition，theform

5、ofcompetitionarebecomingmoreandmorediverseThecompetitorsofenterprisehavealsoshownacertaindegreeofcomplexityandambiguityThecomplexityofthecompetitiveenvironmentandtheintensityofcompetitionalwaysleadtochangesinthelevelofre

6、lativestrengthamongenterprisesTheresultiseithercompetitorsbecomingstrongerortomakethecompetitorsmoreandmoreweak，untiltlleywithdrawfromthecompetition’SranksExceptthecompetitorswhocurrentlyexistinthemarketandalsohaveconfli

7、ctofinterest、析mtheenterprise，therearealsomanypotentialcompetitors，andthesecompetitorswhomayoccurinthefuturecompetitionwillposeanenormouspotentialthreattocompetitiveadvantagesofenterprisesTherelationamongenterprisesmaycha

8、ngeatanytime，andthefuzzyboundariesofdistinguishingcompetitors，theyaleverydifficulttobeperceivedbyenterprises，andalsodifficulttobepreventedThemainpurposeofthisarticleistobuildtheenterprisescompetitorappraisalsystemforente

9、rprisestodeterminecompetitorsThroughtheoperationofthissystem，enterprisesCanhaveaproperandaccurateevaluationofcompetitors，andachievethecomparisonanalysisanddeterminationoftheadvantagesanddisadvantagesoftheirownandcompetit

10、ors，theyalsoCandevelopmoreeffectiveandmoretargetedstrategiesAtthesametime，throughthesystem，enterprisesCanmaketheaccuracyidentificationandvalidationoftheircompetitors，enterprisesalsoCanhavearightsortofthecompetitors，andde