體育廣告對河南省高校碩士研究生體育行為影響的研究.pdf

1、河南師范大學碩士學位論文體育廣告對河南省高校碩士研究生體育行為影響的研究姓名：裴真申請學位級別：碩士專業(yè)：體育學體育人文社會學指導教師：王健20080601AbstractAlthoughsportsadvertisementwhichvariesinvariousmediaisonekindeconomicactivityitalsodisplayedcertainsportscultureInpropagandaprocessofs

2、portsadvertisementtoproductandserviceitmakepropagandaandpromotiontothesportSomesportsadvertisementinfluenceandguidelife，thoughtandbehaviorwayofaudienceThegraduatestudentisaspecialcommunityThecommunityhascertaindifferenti

3、ntheage，marriage，andemploymenthistorySoinunderstandingknowsacceptsandespeciallybehaviorwayithavebigdifferenceandisarepresentativecommunityThegraduatestudentisagile，activeandeasytoacceptnewthingThebehaviorwaywillalsobeinf

4、luencedbynewideaandthingThroughsurveyingtograduatestudentwefindwhichsportsknowledgeandsportsinthesportspublicserviceadvertisinghavebiginfluencetothegraduatestudentandcouldurgethemtoparticipateinthephysicaltraining，raised

5、people。Ssportsconsciousness，advancedallpeoplebodybuildingplanthedevelopment；Thesportsstarandthesportsimportantpersonageadvertisement，hascertainstareffectandcancausethemtothesportsattentionandstrengthenstothesportsunderst

6、andingthestarcharacterswordsanddeedsaffectgraduatestudent’Sbehaviorway；Thesportsproductadvertisementandtheadvertisementofsportscarriercanaffectpeople’Sbuyingintention，changespeople’Sexpenseidea，guidesportsexpends，promote

7、sportsandsportcause’sdevelopmentItbecomesimportantfactorofaffectingthegradatestudentsportsbehaviorsettinguptheideathetransmissioninformation，charmofsportsstarKeyword：thegraduatestudent，thesportsadvertisement，thesportsbeh