positioning the battle for your mind英文版

1、 < revious page page_10 next page?Page 10is the reality.“ So, too, in advertising, in business and in life.But what about truth? What about the facts of the situation?What is truth? What is objective reality? Every h

2、uman being seems to believe intuitively that he or she alone holds the key to universal truth. When we talk about truth, what truth are we talking about? The view from the inside or the view from the outside?It does make

3、 a difference. In the words of another era, “The customer is always right.“ And by extension, the seller or communicator is always wrong.Truth is irrelevant. What matters are the perceptions that exist in the mind. The e

4、ssence of positioning thinking is to accept the perceptions as reality and then restructure those perceptions to create the position you desire. We later called this process “outside-in“ thinking.It may be cynical to acc

5、ept the premise that the sender is wrong and the receiver is right. But you really have no other choice. Not if you want to get your message accepted by another human mind.Besides, who's to say that the view from the