互聯(lián)網(wǎng)營(yíng)銷(xiāo)外文翻譯--臉譜網(wǎng)營(yíng)銷(xiāo)的廣泛應(yīng)用幫助企業(yè)獲得更廣泛的市場(chǎng)

1、中文 5400 字文獻(xiàn)出處：Wahi A K, Verma K, Vadehra R. Extensive Use of Facebook Marketing by Entrepreneurs in Gaining a Wider Reach[J]. International Journal of Virtual Communities and Social Networking (IJVCSN), 2014, 6(3): 53-62

2、.畢業(yè)論文外文資料翻譯 畢業(yè)論文外文資料翻譯題 目 臉譜網(wǎng)營(yíng)銷(xiāo)的廣泛應(yīng)用 幫助企業(yè)獲得更廣泛的市場(chǎng) 學(xué) 院 管理學(xué)院 專(zhuān) 業(yè) 市場(chǎng)營(yíng)銷(xiāo) 班 級(jí) 學(xué) 生 學(xué)

3、 號(hào) 指導(dǎo)教師 指導(dǎo)教師 - 3 -Geho, P.R., and Dangelo, J. (2012) highlight the major trend shift of businesses in using traditional marketing methods to Social Media mar

4、keting. It showcases how businesses are greatly benefiting from the power social media holds and benefit they have from marketing through it. It also highlights the fact that with rise of analytics tool embedded in socia

5、l media platforms for analysis and measurement and how effectively entrepreneurs can track and measure the effect and response of any of their marketing campaigns and hence execute Social Media Optimization. The paper

6、also deals with issues related to quantifying ROI from social media marketing and how the new forms of social media (Facebook, LinkedIn, Twitter and Google+) have been very successful in the efficient precision of how R

7、OI can be tracked from such activities even on Social Media and the various approaches related to it. The paper showcases Twitter, Facebook Business Pages and analytics through Facebook Insights. Kiron, D., Palmer, D., P

8、hillips, A.N., and Kruschwitz, N. (2012). The paper focuses on the social businesses and how they can effectively maximize their reach.The paper is divided into various parts, the foremost part of the paper talks about

9、how social businesses are now radically growing, and how their importance is evident in the current social media trends. The middle part of the paper focuses on the challenges of social businesses and identification of

10、where the core business value lies in these businesses, which is also supplemented with practical industry examples of various entrepreneurs and other business leaders and how they are managing their ventures, the latter

11、 portion of the paper showcases how social business can be actualized and highlights how a social business can implement itself and grow and the recommended ways to do it.Malhotra, A., Kubowicz, C., and See, A. (2013) h

12、ighlights how a business can leverage the power of Facebook to create brand engagement, and talks about specifically, eight ways to increase the number of Facebook “l(fā)ikes” for a post, the five kinds of Facebook messages

13、 which hold a low probability to be “l(fā)iked”, and how Facebook marketing and customer engagement thought it is becoming a mainstream marketing strategy.FACEBOOK PAGES AND THEIR POWERFacebook pages have revolutionized the

14、whole web experience; they are clearly being used more than individual corporate websites for brand engagement. Entrepreneurs are going for Facebook pages rather than a website to represent their brand, as one of the re

15、asons is the sole fact that customer engagement significantly increases on having your own business page on Facebook as there are active fans and potential fans with whom the business owner can interact with. Entrepren

16、eurs, who lack the financial resources to have a domain name, hosting space or their own web storage, can widely leverage Facebook pages for showcasing their products and increased customer interaction, and the best par

17、t is that they can measure the effect of their activities, events and campaigns with analytic tool Facebook Insights.HOW ARE THE ENTREPRENEURS LEVERAGING FACEBOOK’S POWER?Facebook has now added a plethora of features fo