[雙語翻譯]數(shù)據(jù)經(jīng)濟(jì)眼球經(jīng)濟(jì)外文翻譯——注意力經(jīng)濟(jì)

1、字?jǐn)?shù)：英文 字?jǐn)?shù)：英文 3729 3729 單詞， 單詞，18644 18644 字符；中文 字符；中文 6434 6434 漢字 漢字出處： 出處：Hendricks Hendricks V F, F, Vestergaard Vestergaard M. M. The The Attention Attention Economy[M]//Reality Economy[M]//Reality Lost. Lost. Springe

2、r, Springer, Cham, Cham, 2019: 2019: 1-17. 1-17.外文文獻(xiàn) 外文文獻(xiàn) The Attention Economy1.1.The Information SocietyAccording to legend, Abraham Lincoln was willing to walk several miles in order to borrow a book while growing up

3、in Indiana during the early nineteenth century. “My best friend is the man who’ll get me a book I ain’t read,” young Lincoln is reported to have said. Literature was scarce, difficult to access, and precious. Not only li

4、terature but information in general was hard to come by. Whether news from afar, new knowledge and insight, or simple entertainment, it usually took effort and came at considerable expense to get hold of information.Just

5、 a few years ago, information was much more difficult to get hold of than it is today. Being well-informed depended on subscribing to a newspaper, heading out to buy one, or going to the library. Digitization and informa

6、tion technology have changed all this. Today, a smartphone is enough: access to any information of choice, let it be news, politics, or scientific results; literature, entertainment, or gossip; or endearing baby pictures

7、 or cute cat videos. Never before has so much information been so easily accessible.Attention is a curious resource compared to economical means since it is more equitably distributed. Surely, some people can concentrate

8、 longer and more intensively than others. All the same, there are only marginal differences in the amount of attention each of us can spend. Attention cannot be accumulated and saved like money for a rainy day. In our wa

9、king hours, we constantly spend our attention: We are always attentive to something. A common feature of both attention and money is that spending it on one thing excludes spending it on another.1.3.The Scarcity of Atten

10、tionPhilosopher and psychologist William James (1842–1910) has described attention in a famous quote from 1890:[Attention] …is the taking possession by the mind, in clear and vivid form, of one out of what seem several s

11、imultaneously possible objects or trains of thought … . It implies withdrawal from some things in order to deal effectively with others.In order to efficiently take in, process, and act on information, we need to focus o

12、n one thing at a time. This has been confirmed in recent cognitive research: Even if we may sometimes multitask and pay attention to several things at once, such as talking on the phone while cooking, it generally makes

13、us slower and more prone to making mistakes. Quality wanes when we split our attention rather than focus on one single item or activity (Sternberg and Sternberg 2012).Time becomes a decisive factor when attention really

14、only may be paid to one thing at a time. But time itself is fixed and limited: No matter how much we try to get organized and optimize with to-do lists, there are only 24 h in a day. We have a limited attention capacity

15、(Kahneman 1973). This produces an upper bound for how much each of us may pay attention to, and therefore how much information we can take in and process on a daily basis. This makes the selection of information and allo