2017移動支付外文翻譯--一個人人共享的無現(xiàn)金社會確定消費(fèi)者是否愿意采用移動支付服務(wù)（英文）

1、Full Terms since consumers and mobile devices have become inseparable (Lee, Park, Chung, Kabata, 2015). Therefore, gender is included in this study as a moderating variable to determine its influence on the adoption of

2、 mobile payment services. Successful targeting of mobile payments across genders will not only advance financial inclusion, but also unlock significant growth opportunity for the mobile payment industry (GSMA, 2014). Tar

3、geting women through mobile payments can unlock an estimated $170 billion market opportunity by 2020 (GSMA, 2014).Although the local media in South Africa continuously create a buzz to signal thecontinued use of mobile-p

4、ayment services, little is known about the factors that drive the adoption of such mobile payment services. The high mobile penetration rates in South Africa of 133% (Fripp, 2014) do not tally with the real transactions

5、and payments. Such a situation calls for more research to identify the factors that influence adoption (Zhou, 2013). There is abundant international research focusing primarily on the factors that influence the adoption

6、of mobile payment services (Chong et al., 2012; Mallat, 2007; Pham & Ho, 2015), however, evidence is almost non-existent to suggest that similar studies have been conducted in an emerging market such as that of South

7、 Africa.Because of the differences in consumer profiles in different parts of the world, it maybe prudent to deal with consumer-related issues differently. A study of this nature is important, particularly in South Afric

8、a where consumers use their smartphones for an average of 127 minutes per day, with tablets taking up 63 minutes per day on average (Business Tech, 2014). Marketers in developing countries are keen to know the factors410