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1、1 Business plan for My-home coffee shop Student name: Student ID: Lecturer: Submit date: 3 Executive Summary The propose business As the western diet culture of continuous exchanges, more and more Chinese consumers ofte

2、n will purchase coffee in their daily life. To meet the modern business trends, our business is to sell coffee products in a new setting up restaurant Our products To meet consumer demand, our coffee provides all kinds o

3、f coffee, teas, delicious snacks and various desserts with different flavors from different countries. Our target customers Our target consumers mainly are young consumers who aged 16-30 as the primary consumers, and con

4、sumers of other ages will be the secondary consumers. Owners of My-home coffee shop Chen Jingbiao Wang Zheguang and I are the owners of the coffee shop. Our coffee shop is formed partnership on fifty-fifty basis. Futur

5、e trends In recent years, coffee industry has been rapid development in China as market demand for coffee products increases continuously. Thus, our business is promising and profitable in the future. To promote the succ

6、ess of our coffee shop, the present business plan attempts to understand the feasibility of the entry of our business into Chinese market. Financial plan The company will raise £ 400,000. £ 200,000 comes from

7、 owners of the coffee shop, and £ 200,000 is from the bank loan. £ 100,000 will be used as startup money, £ 80,000 is used for building our coffee shop, £ 120,000 is used for supporting the operations

8、 and management, and £ 100,000 is used as contingent capital to support business expansion. The company is expected to increase rate of 10 % per year, and achieves £ 660,000 in the first year. Besides that, the

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