解析昭君文化“和”元素,試論昭君博物院旅游紀念品開發(fā)設計

1、獨創(chuàng)性聲明 獨創(chuàng)性聲明本人聲明所呈交的學位論文是本人在導師指導下進行的研究工作及取得的研究成果， 盡我所知， 除了文中特別加以標注和致謝的地方外， 論文中不包含其他人已經(jīng)發(fā)表或撰寫過的研究成果， 也不包含本人為獲得內(nèi)蒙古師范大學或其它教育機構的學位或證書而使用過的材料。 與我一同工作的同志對本研究所做的任何貢獻均已在論文中作了明確的說明并表示感謝。簽名： 日期： 年 月 日關于論文使用授權的說明 關于論文使用授權的說明本學位論文作者完全

2、了解內(nèi)蒙古師范大學有關保留、 使用學位論文的規(guī)定： 內(nèi)蒙古師范大學有權保留并向國家有關部門或機構送交論文的復印件和磁盤， 允許論文被查閱和借閱， 可以將學位論文的全部或部分內(nèi)容編入有關數(shù)據(jù)庫進行檢索， 可以采用影印、縮印或掃描等復制手段保存、匯編學位論文，并且本人電子文檔的內(nèi)容和紙質(zhì)論文的內(nèi)容相一致。保密的學位論文在解密后也遵守此規(guī)定。簽名： 導師簽名：日期： 年 月 日內(nèi)蒙古師范大學碩士學位論文ABSTRACTZhaojun Muse

3、um is a famous cultural tourism sites, Zhaojun culture is one of theimportant elements to reflect the characteristics of the national culture in Hohhot. Wecan see a new situation that national unity, harmony and sustaina

4、ble development hasbecome the main theme of the social spirit while Zhaojun Culture showing strongvitality. “Harmony” as its core values in Zhaojun culture has been accepted and lovedby domestic and foreign tourists . Th

5、erefore,it is particularly important to graspZhaojun “Harmony” cultural elements to develop and design much more culturalvaluable tourism souvenirs to meet the needs of the marketing.In this paper, by analyzing the aesth

6、etic connotation of “Harmony“ elements inZhaojun culture to explore its innovative design elements and forms that can bematerialized . The aim to use the“dominant“ design techniques, the inner meaningZhaojun Culture “Har

7、mony “ element of performance in specific tourist souvenirdesigns ; then use the “ hidden“ design approach, the Zhaojun Culture “Harmony“elements into tourist souvenirs usage behavior process. By “dominant “ and “recessi

8、ve “ design means combine to achieve “shape similar meaning interlinked ,“the cultural and tourist souvenirs unique combination of functional purpose .Innovative design tools, design -rich varieties , to diversify Zhaoju

9、n Museumsouvenirs . Tourist market to meet consumer demand and cultural diversity of touristsouvenirs . Also proposed to grasp Zhaojun Culture “and“ elements into the design ofspecific principles souvenirs should follow

10、through connotation design, functionaldesign , innovative design and decorative design , design practices and innovation.Combined with the specific circumstances of Zhaojun Museum , conducted a strategicstudy . Proposed

11、future cultural tourism souvenir design and creative industries todraw on , can effectively promote the design methods and strategies Zhaojun Museumsouvenirs design industry for sustainable development. With the country

12、's economicdevelopment , expanding and prosperity , social influence and cultural tourismconsumer market Zhaojun Culture will continue to enhance , “Harmony“ spiritualconnotation elements Zhaojun Culture will continu