進(jìn)口醫(yī)療器械營銷渠道管理與組織結(jié)構(gòu)變革適應(yīng)性研究——以德國貝朗b.braun公司為例

1、上海交通大學(xué)碩士學(xué)位論文進(jìn)口醫(yī)療器械營銷渠道管理與組織結(jié)構(gòu)變革適應(yīng)性研究——以德國貝朗（B.Braun）公司為例姓名：陳巖申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：任建標(biāo)20050327上海交通大學(xué) EMBA 學(xué)位論文 進(jìn)口醫(yī)療器械營銷渠道管理與組織結(jié)構(gòu)變革適應(yīng)性研究 RESEACH OF THE ADAPTABILITY BETWEEN MARKETING CHANNEL MANAGEMENT AN

2、D ORGANIZATIONAL STRUCTURE CHANGE OF IMPORTING MEDICAL INSTRUMENT BUSINES Abstract Marketing channel plays a more and more important role in the coming future. To some extent, who has good channel will win in the market.

3、 Through analyzing the macro and micro changes of the whole importing medical instrument industry , this article tries to apply the theories about establishing and managing marketing channels to find market opportunities

4、 and handle the market challenges. In combination with the change in Braun and analysis of market channels, it analyzes importing medical instruments marketing channel model practically. In the beginning, the theory on m

5、arketing channels is discussed. Based on it, this paper summarizes marketing channels of importing medical instruments and analyzes how to choose market channel model and member. Using Braun as case, the article describe

6、s and analyzes the situation, problems and changing directions for Braun marketing channel. At last, focusing the changes and development of channel, it makes systematic research on the organization structure of importin

7、g medical instrument company. Through the research, it is hoped that some significant plans can be made to the establishment and management of Braun marketing channel. What is more, some direction in how to choose market