金融危機(jī)下Crocs公司的庫存改善方案研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文金融危機(jī)下Crocs公司的庫存改善方案研究姓名：楊先武申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：黃衛(wèi)來20091021II華中科技大學(xué)碩士學(xué)位論文AbstractTheFinancialCrisishadspreadtotheglobalfinancialfirmsmanufacturingcompaniesimptexptenterprises.Inthestmalargeofmultinationalcomp

2、anieswith100yearshistyfellduringthepast2years.CurrentlyGlobaleconomyisfacingseriouschallenge:consumptionmarketstagnancyinflationunemploymentrevenueloss.Howwecansurviveinthiscrisisisthebiggestchallengewhatourcompaniesfaci

3、ng.Crocsisanewcasualfootwearbrestablishedinrecentyears.Itjusttook4yearstomakeCrocsbecometheoneofthebiggestfootwearbrinthewldsellingover125countriesregionwhoserevenueexceedshundredsofmillions.Withexcellentdistributionchan

4、nelsfashionabledesignconceptsCrocsfounditsownmarketamonglotsofwellknownbrssurrounding.Butithasthesamedeficiencyjustlikeallothercompanieswithrapidgrowth:lackoftechnicalcultureaccumulationsystemdevelopmentfaultinesslackofe

5、noughqualifiedhumanresourcesupptetc.theywillfallatlastoncemeetingtheconcussionofexterienvironment.InthisthesisIwillanalyzetheeffecttoconsumermarketindustryenvironmentbyfinancialcrisislisttheproblemsofCrocsinternalproduct

6、ionstructuremarketingpriceganizationstructure.ThenIwillfocusontheanalysisofthereasonsofhighinventythemethodofsolvingthehighinventycostsituation.FthissegmentIwillexpatiateontheinventyissuefromshttermlongterm.Fromshtterm:s

7、uchasfinishedgoodspromotionmaterialconsumptionfromlongterm:RFIDintechniquethirdpartylogisticinprocedureERPinsystemetc.implementimprovementtosupervise&enfceinventymanagement.atlastIwillappraisethevalidityofdecisionmaking.