解構(gòu)漢字在平面廣告中的運(yùn)用研究

1、分類(lèi)號(hào)： 密級(jí)：UDC： 學(xué)校代碼：11065碩 士 專(zhuān) 業(yè) 學(xué) 位 論 文解 構(gòu) 漢 字 在 平 面 廣 告 中 的 運(yùn) 用 研 究 解 構(gòu) 漢 字 在 平 面 廣 告 中 的 運(yùn) 用 研 究宋 坤 宋 坤指 導(dǎo) 教 師 李曉魯副教授學(xué) 位 類(lèi) 別 工程碩士專(zhuān) 業(yè) 領(lǐng) 域 工業(yè)設(shè)計(jì)工程答 辯 日 期 2017 年 5 月 20 日Abstract“Chinese characters”are full of temptation fo

2、r every design practitioners andnumerous design practitioners will explore their own design language above the Chinesecharacters, so the problems what makes the broad and profound and temptation ofChinese characters and

3、flowery elegant demeanour in the graphic advertisement can beinterpreted in two aspects. The first is the perspective of the cultural carrier, then followedby the development of flexibility and innovation of Chinese char

4、acters.Deconstruction forms and design rules of Chinese characters in graphicadvertisement was studied on the basis of understanding, analysis on the Chinesecharacters through the experiment on the Chinese characters fon

5、t combined with thegraduation design. The design practice methods of Chinese characters was excavated andcreative process, creative source, Chinese characters the structure, classification andstrokes was analyzed individ

6、ually in the graphic advertising design. The combination oftheory and practice and the new changes and creativity for structure of the Chinesecharacters will create the design aesthetics of Chinese characters itself in g