現(xiàn)代廣告的美學(xué)問(wèn)題分析

1、廣西師范大學(xué)碩士學(xué)位論文現(xiàn)代廣告的美學(xué)問(wèn)題分析姓名：陳莉莉申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：美學(xué)指導(dǎo)教師：朱壽興20080401IIAesthetic analysis of Modern advertising Postgraduate：Chen li-li Tutor：Prof．Zhu shou-xing Major：Aesthetics Orientation：Aesthetic of Literature and Art Grade：20

2、05 Abstract In today’s modern society， Advertising is not only an economic phenomenon, but also a charming aesthetic culture phenomenon with relatively independent aesthetic value. After all，advertisements are full of ou

3、r daily lives, and also have played important role and significant impact to the social economic operation and ideology. In a sense， the impact of modern advertising has gone overflow their business scope , shows a powe

4、rful cultural regeneration. To the overwhelming majority of consumers, advertising is not only just the carrier of information; but also is an aesthetic object which contact with day-to-day. Advertising communication h

5、as been brought about not just in their daily lives, but also the social structure and the common sense. To the modernization of the developing countries, advertising communication promotes the outstanding traditional cu

6、lture, the molding to the development of social values, and builds the aesthetic standards of the public . It is said that modern advertising is a comprehensive and practical arts, even though it has obvious commercial,

7、but it unique aesthetic experience, the creation of performance characteristics, methods and the audience to accept a high degree of compatibility, have a unique aesthetic value. This paper is in an aesthetic point of v

8、iew, combining real-life ads in the cultural phenomenon, researching the modern advertising-related issues of aesthetic theory. The full text is divided into four parts. The first part is the reason why the modern advert

9、ising in today has been an aesthetic object. Respectively on the main modern advertising aesthetic character , such as advertising aesthetic of the image , advertising aesthetic demands of the emotional, aesthetic compat

10、ibility advertising, advertising beauty is the beauty of applied arts, fashion advertising aesthetic culture , as well as different media advertising, such as printing media advertising , television advertising and aesth