管理英語3-unit 3 self-test-國開04019-參考資料

1、管理英語3Unit3Selftest國開04019參考資料請認(rèn)真閱讀一下說明然后下載：學(xué)校每學(xué)期有可能都要更換題庫！請仔細(xì)核對是不是您需要的題目再下載?。。?！本文檔的說明：下載完本文檔后，請用WD或WPS打開，然后按CTRLF在題庫中逐一搜索每一道題的答案，預(yù)祝您取得好成績金！由金鋤頭賬號：qq號1072066377電大奧鵬助學(xué)團(tuán)隊獨(dú)家整理！僅在金鋤頭網(wǎng)上傳!第1題—isitmeadvisabletoupgradeourpresentf

2、acilitiesthantakingtheriskofopeninganewpark—____________A.Thankyou.B.Imgladtohearthat.C.Idontthinkso.正確答案是：Idontthinkso.第2題—isitpossiblefyoutoexpbusinessthere—_____________A.Ilikeit.B.Idloveto.C.YesIthinkso.正確答案是：YesIthi

3、nkso.第3題—iwonderificoulduseyourcomputertonight—_________A.Suregoahead.B.Itdoesntmatter.C.Whocares正確答案是：Suregoahead.第4題—areyougoingonholidayfalongtime—_____________A.Itwasalongtime.B.Twoweeksago.C.No.Onlyacoupleofdays.正確答

4、案是：No.Onlyacoupleofdays.第5題—inwhatfmwillyoutaketheinvestment—____________A.Yeswewill.B.Wellcontributeasitetherequiredpremises.C.Wellgiveinvestment.正確答案是：Wellcontributeasitetherequiredpremises.第6題theyaretryingto__________

5、thewastedisgedbythefactyfprofit.A.exposeC.had正確答案是：has第14題youcangoout__________youpromisetobebackbefe12oclock.A.sofarasB.asfarasC.aslongas正確答案是：aslongas第15題theyrecommendedthattheamusementpark________.A.wasextendedB.willb

6、eextendedC.beextended正確答案是：beextended第16題二、閱讀理解閱讀下面的文章，根據(jù)文章內(nèi)容，完成相應(yīng)的選擇題。（每題10分）ThreeStepstoaGoodMarketingBudgetWithoutgoodbudgetmanagementyouarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagood

7、marketingbudget.Step1:ganizefinancialinfmationThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlythechangesthatmightariseinthefuture.Althoughincomeflowschangethroughout

8、theyearyoumustganizetheinfmationbasedonreliablerevenue—theminimumamountofmoneyyourcompanymakeseachmonth.Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpensesnotthetotalrevenuethatcomesin.Whenyouhavedetermi

9、nedtheamountofdisposableincomeavailablefthecompanyyoushoulddeterminewherethemoneywillgo.Step2:DeterminewhereyouwanttospendmarketingfundsAfteryouknowthetotalamountavailabletospendonmarketingthenextstepishowyouplantospendt

10、hatmoney.Threemainfactsdecidehowyouspendmarketingfunds:thebudgetamountyourpastexperienceswhereyoucanreachtherightaudience.Youwillstartganizinghowtospendthefundsbasedontheamount.Besidesyouneedtoconsiderthestrategiesthatha

11、vewkedinthepast.Alsoyouneedtoconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.Step3:AssessdatamakeappropriatechangesThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplananychangesthatmayimprov

12、erevenue.Ultimatelymarketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscostthenitisbettertochangestrategytrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarket

13、ingstrategy.Evaluationbeginswithcomparingpastperfmancetotheperfmanceaftermarketingtheproductservices.Howeveragoodbudgetaloneisnotenough.Youhavetotakeactionremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmin