山西立恒鋼鐵集團(tuán)股份有限公司電商營(yíng)銷模式分析

1、太原科技大學(xué)經(jīng)濟(jì)與管理學(xué)院畢業(yè)論文第1頁共25頁?畢業(yè)論文山西立恒鋼鐵集團(tuán)股份有限公司電子商務(wù)網(wǎng)絡(luò)營(yíng)銷模式分析專業(yè)名稱：市場(chǎng)營(yíng)銷班級(jí)：111601學(xué)生姓名：李章鵬學(xué)號(hào)：201116060117指導(dǎo)教師：徐林祥二零一五年六月太原科技大學(xué)經(jīng)濟(jì)與管理學(xué)院畢業(yè)論文第3頁共25頁AbstractThe21stcenturyisthewkastheceoftheinfmationage.wkinginfmatizationdigitalizatio

2、nisonthewholeguidetheprocessofhumansocietythewldeconomicdevelopment.Withwktechnologyastheimptantcontentofinfmationtechnologyhasbecomethekeyfactfeconomicdevelopmentthemultiplier.Underthebackgroundofthebigdatamarketthedeve

3、lopmentofglobalecommerceobtainedbyleapsboundsmarketinfmationbusinessinfmationprocessingtransmissionbrokethroughthetimegeographicallimitationsthevariouselementsofmarketefficiencyinatimelymannerimprovetheefficiencyofthemar

4、keteconomicoperationthewkisgraduallybecomingatrulyglobal“emergingmarkets“.wkmarketingasanimptantpartofelectroniccommercethedirectdrivingfcetotheenterprisebroughtahisticopptunityfdevelopmentbutalsobringtheseriousdigitalsu

5、rvivalcrisis.Thisarticlechooseinshanxiofconstantironsteelgroupco.LTD.asthemainresearchobjectinviewoftheenterpriseelectricbusinessplatfmoftheuseofadetailedanalysistothecomprehensiveadvantagesdisadvantagesanalysisoftheelec

6、tricityinironsteelenterprisesplayaroleintheprocessofproductmarketingthefuturedevelopmentofcpatemarketingdirectionthroughtheSTPanalysisoftheenterprisetheSWOTanalysisofmarketenvironmenttheenterpriseisnowfacingtheconfusione

7、xistingadvantagesanalyzethedevelopmenttrendofironsteelenterprisesinthemarketatthesametimeofstudyresearcharealsoputfwardrationalizationproposalsoftheirown.Keywds：electroniccommercemarketingmodethetraditionalmarketingmarke