中國(guó)供應(yīng)商銷售培訓(xùn)手冊(cè)2007v1.1版

1、中國(guó)供應(yīng)商銷售培訓(xùn)手冊(cè)中國(guó)供應(yīng)商銷售培訓(xùn)手冊(cè)【中國(guó)供應(yīng)商渠道培訓(xùn)部版本所有不得翻印】1中國(guó)供應(yīng)商銷售培訓(xùn)手冊(cè)2007年2月V1.1中國(guó)供應(yīng)商銷售培訓(xùn)手冊(cè)中國(guó)供應(yīng)商渠道培訓(xùn)教材2007V1.1（版權(quán)所有內(nèi)部使用嚴(yán)禁外傳）中國(guó)互聯(lián)網(wǎng)新聞中心中國(guó)供應(yīng)商項(xiàng)目組ChinaInterInfmationCenter中國(guó)供應(yīng)商銷售培訓(xùn)手冊(cè)中國(guó)供應(yīng)商銷售培訓(xùn)手冊(cè)【中國(guó)供應(yīng)商渠道培訓(xùn)部版本所有不得翻印】3中國(guó)供應(yīng)商銷售培訓(xùn)手冊(cè)2007年2月V1.1目錄第一

2、篇第一篇背景篇背景篇..............................................................................................................5一、中國(guó)電子商務(wù)市場(chǎng)分析一、中國(guó)電子商務(wù)市場(chǎng)分析...........................................................................

3、................51B2B電子商務(wù)市場(chǎng)處于高速發(fā)展期潛力無(wú)限...................................................................52誠(chéng)信和品牌問(wèn)題制約中國(guó)B2B市場(chǎng)的深入發(fā)展..............................................................62.1誠(chéng)信問(wèn)題的闡述...................

4、............................................................................................62.1.1信用危機(jī)綜述...............................................................................................................62.1.

5、2從中小企業(yè)看信用的問(wèn)題...........................................................................................62.2品牌問(wèn)題的闡述..........................................................................................................

6、.....8二中國(guó)供應(yīng)商背景介紹二中國(guó)供應(yīng)商背景介紹...............................................................................................91.中國(guó)供應(yīng)商是中國(guó)“B2B國(guó)家隊(duì)”................................................................................

7、...92.中國(guó)供應(yīng)商如何解決誠(chéng)信和品牌兩大問(wèn)題.....................................................................102.1.誠(chéng)信問(wèn)題的解決.............................................................................................................102.2

8、.品牌問(wèn)題的解決.............................................................................................................113.中國(guó)供應(yīng)商的定位...........................................................................................

9、..................12第二篇第二篇產(chǎn)品篇產(chǎn)品篇............................................................................................................13一、產(chǎn)品介紹一、產(chǎn)品介紹..................................................................

10、...............................................131中國(guó)供應(yīng)商的核心價(jià)值.....................................................................................................132中國(guó)供應(yīng)商信用會(huì)員服務(wù)介紹...........................................

11、..............................................143中國(guó)供應(yīng)商名企會(huì)員服務(wù)介紹.........................................................................................154中國(guó)供應(yīng)商會(huì)員注冊(cè)流程.......................................................

12、..........................................17二、產(chǎn)品問(wèn)答二、產(chǎn)品問(wèn)答.................................................................................................................181項(xiàng)目背景............................................

13、.................................................................................182會(huì)員服務(wù).............................................................................................................................193會(huì)員注冊(cè)

14、.............................................................................................................................234銷售規(guī)則........................................................................................

15、.....................................245網(wǎng)站功能.............................................................................................................................24第三篇第三篇銷售篇銷售篇.....................................

16、.......................................................................26一、中國(guó)供應(yīng)商銷售思路一、中國(guó)供應(yīng)商銷售思路.............................................................................................261電子商務(wù)商機(jī)賣點(diǎn)銷售思路.................

17、............................................................................261.1電子商務(wù)賣點(diǎn)綜述.........................................................................................................261.2電子商務(wù)賣點(diǎn)目標(biāo)客戶分析.........

18、................................................................................271.3電子商務(wù)賣點(diǎn)銷售策略分析.........................................................................................282誠(chéng)信賣點(diǎn)銷售思路.......................

19、......................................................................................312.1誠(chéng)信賣點(diǎn)綜述.................................................................................................................312.2誠(chéng)信賣點(diǎn)目

20、標(biāo)客戶分析.................................................................................................322.3誠(chéng)信賣點(diǎn)銷售策略分析.................................................................................................333中國(guó)名

21、企商譽(yù)賣點(diǎn)銷售思路.............................................................................................343.1中國(guó)名企商譽(yù)賣點(diǎn)綜述.................................................................................................343.2中