《電子商務(wù)英語教程》-張海波-電子教案 unit 1

1、Unit 1,Objective,8 Notes To Passage A,@ Activities On Passage A,@ Basic E-commerce Writing,& Related Reading,Unit 1,8 Notes To Passage B,@ Activities On Passage B,,: Work online,Unit 1,,,Objective: In this unit, you

2、 will learn: C What is electronic commerce C Identify the future of electronic commerce C The development of Internet C Basic E-commerce English Writing Focus: The definitions of electronic commerce. Nodus:

3、 The evolution of electronic commerce,學(xué) 習(xí) 目 標(biāo),,,,1) Broadly speaking, electronic commerce is the production, advertising, sale and distribution of products via telecommunications networks.,Passage A,,,從廣義上來講，電子商務(wù)是指通過

4、電訊網(wǎng)絡(luò)進(jìn)行產(chǎn)品的生產(chǎn)、宣傳、銷售和配送的活動。,4注解：電子商務(wù)的定義各有千秋。維基百科(www.wikipedia.com) 上的定義是：從總體上來看，電子商務(wù)是指對整個貿(mào)易活動實(shí)現(xiàn)電子化。從狹義上講EC (Electronic Commerce)是指在互聯(lián)網(wǎng)(Internet)、企業(yè)內(nèi)部網(wǎng)(Intranet)和增值網(wǎng)(VAN，Value Added Network)上以電子交易方式進(jìn)行交易活動和相關(guān)服務(wù)活動，是傳

5、統(tǒng)貿(mào)易活動各環(huán)節(jié)的電子化、網(wǎng)絡(luò)化。,2) It allows companies to select the best suppliers regardless of their geographical location and to sell to a global market.,它（電子商務(wù)）使企業(yè)既能挑選最佳供應(yīng)商進(jìn)貨而無須顧及他們的地理位置，又能將商品向全球市場銷售。,4注解：注意介詞短語regardless of（不管;不

6、顧）的用法：,◆Regardless of danger, he climbed the tower. 他不顧危險(xiǎn)地爬上了高塔。試比較:,◆He went to work despite his illness. 盡管生病,他還是去工作。,◆Despite advanced years, she is learning to drive. 盡管年事已高,她還在學(xué)開車。,3) Modern business

7、 is characterized by ever-increasing supply capabilities, ever-increasing global competition, and ever-increasing customer expectations.,◆This kind of behaviour characterizes the criminal mind. 這種舉止是罪犯的心理特征。,◆A mist

8、er is characterized by greed. 守財(cái)奴的特點(diǎn)是貪婪。,4注解：掌握動詞characterize（具有...的特征,以...為特征）的 用法。 例如：,現(xiàn)代貿(mào)易的特點(diǎn)是不斷增長的供應(yīng)能力，日趨激烈的全球競爭乃至顧客越來越高的期望。,4) It enables companies to be more efficient and flexible in t

9、heir internal operations, to work more closely with their suppliers, and to be more responsive to the needs and expectations of their customers.,End,它（電子商務(wù)）能使公司的內(nèi)部運(yùn)作更有效率也更靈活，與供應(yīng)商的合作更加緊密，對顧客的期望和要求響應(yīng)得更快。,4注解：此句中的三個不定式（to b

10、e more….to work……to be more……）均用來補(bǔ)充說明賓語companies的 。,@ Activities On Passage A,,1) What is Electronic Commerce in your eyes?,1.3.1 Critical thinking,,,2) What can you do with Electronic Commerce?,3) Who is Bill Gates? Wha

11、t do you know about him?,4) Is it safe to conduct business on Internet?,5) Have you ever tried to buy things from the Internet? If so, would you like to share your experience with others?,@ Activities On Passage A,,1.3.

12、2.1 Give the Chinese equivalents of the following words or expressions:,1.3.2 Translation practice,1) file transfer,2) digital cash,3) geographical location,4) on a global scale,5) EDI,6） competition,7） definition,8

13、） manufacturer,9） advertising,10） interaction,文件傳輸,電子現(xiàn)金,地理位置,在全球范圍內(nèi),電子數(shù)據(jù)交換,競爭,定義,生產(chǎn)商,廣告,互動,,,,@ Activities On Passage A,,1.3.2.2 Give the English equivalents of the following words or expressions:,1.3.2 Translation pract

14、ice,1) 電子商務(wù),electronic commerce,2) 視頻會議,video conference,3) 不斷增長,ever-increasing,4) 供應(yīng)商,supplier,5) 內(nèi)部運(yùn)營,internal operation,6) 組織,organization,7）交易,transaction,8）消費(fèi)者,consumer,9) 有效率的,efficient,10) 有彈性的,flexible,,

15、,,@ Activities On Passage A,,1.3.2.3 Sentence translation from English to Chinese:,1.3.2 Translation practice,1) In another word, electronic commerce is the buying, selling and trading of goods and services through priva

16、te and public networks.,換句話來說，電子商務(wù)是指通過私人或公眾網(wǎng)絡(luò)來買賣或交換貨物和服務(wù)。,2) First stage of EC expansion is that within the “connected” or “online” computer users.,EC的首個發(fā)展階段局限于“連接”或“在線”計(jì)算機(jī)用戶。,3) The second wave will come when more peopl

17、e get access to computers (via lowered computer prices or cheaper devices),第二個高峰將會在更多人可以通過更低廉的價(jià)格或設(shè)備連接上計(jì)算機(jī)的時(shí)候來臨。,,,@ Activities On Passage A,,1.3.2.3 Sentence translation from English to Chinese:,1.3.2 Translation practic

18、e,4) The third expansion is predicted to be from those with non-computer access to the global network: through broadcast TVs, cable TVs, telephone networks and new appliances.,據(jù)預(yù)測，電子商務(wù)發(fā)展的第三次浪潮將會出現(xiàn)在不用電腦就能上網(wǎng)的技術(shù)發(fā)展方面：比如通過無線電

19、視、有線電視、電話網(wǎng)絡(luò)及新型的設(shè)備上網(wǎng)。,5) A widespread use of these cheaper access media represents the phase of “bringing workplace computers into the living room”.,低廉接入設(shè)備的普及標(biāo)志著 “家庭辦公”已跨入了新時(shí)代。,,,@ Activities On Passage A,,1.3.2.4 Sentenc

20、e translation from Chinese to English,1.3.2 Translation practice,1)電子商務(wù)并不局限于在互聯(lián)網(wǎng)上。(be limited to),Electronic commerce, of course, is not limited to the Internet.,2)電子商務(wù)使消費(fèi)者上網(wǎng)尋找質(zhì)高價(jià)廉的產(chǎn)品。(invites sb to do sth),Electronic co

21、mmerce invites consumers to surf the web to find the best deals on the quality products.,3) 電子商務(wù)的定義將繼續(xù)發(fā)展和延伸。(evolve and expand),The definition of electronic commerce will continue to evolve and expand.,,,@ Activities On

22、Passage A,,1.3.2.4 Sentence translation from Chinese to English,1.3.2 Translation practice,4)電子商務(wù)也包括了網(wǎng)上買賣，電子資金轉(zhuǎn)賬，智能卡、數(shù)字貨幣及類似行為。 （selling over the Web）,Electronic commerce also includes buying and selling over the Web, el

23、ectronic funds transfer, smart cards, digital cash, and all other ways of doing.,5)電子商務(wù)是在全球范圍內(nèi)支持這些變化和使之發(fā)生的動力。(on a global scale),Electronic commerce is a means of enabling and supporting such changes on a global scale.,,

24、,,End,,,The Evolution Of Electronic Commerce,1)Till today, EC’s development could be classified into 4 stages, each marked with technological breakthrough.,Passage B,,,8 Notes To Passage B,迄今為止，電子商務(wù)的發(fā)展可分為4個階段，每個階段都標(biāo)志著技術(shù)上

25、的突破。,4注解：each marked with technological breakthrough.是過去分詞短語的獨(dú)立主格結(jié)構(gòu)形式，each是邏輯主語,指each of the 4 stages。,,,The Evolution Of Electronic Commerce,2) However, these developments were impossible if not for the affordable comm

26、unications infrastructure, including normal telephone lines.,Passage B,,,8 Notes To Passage B,不過，如果沒有象普通電話線之類的廉價(jià)通訊基礎(chǔ)設(shè)施，這些發(fā)展也是不可能發(fā)生的。,4注解：2006年1月17日，中國互聯(lián)網(wǎng)絡(luò)信息中心（CNNIC）在京發(fā)布“第十七次中國互聯(lián)網(wǎng)絡(luò)發(fā)展?fàn)顩r統(tǒng)計(jì)報(bào)告”。報(bào)告顯示，截至2005年12月31日，我國上網(wǎng)用戶總數(shù)突破1

27、億，為1.11億人，其中寬帶上網(wǎng)人數(shù)達(dá)到6430萬人。這些是與各電信運(yùn)營商在基礎(chǔ)建設(shè)方面的大量投入分不開的。,,,The Evolution Of Electronic Commerce,3) The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge." -- Tim Berner

28、s-Lee, inventor of the World Wide Web.,Passage B,,,8 Notes To Passage B,End,,萬維網(wǎng)是在線的無窮盡的信息總匯，是人類知識的結(jié)晶。Tim Berners-Lee, 萬維網(wǎng)的發(fā)明者之一。,4注解：萬維網(wǎng)（World Wide Web，縮寫為WWW）是因特網(wǎng)上的超文件系統(tǒng)。超文本文件通過一個稱為“網(wǎng)頁瀏覽器”的程序從服務(wù)器（或稱“網(wǎng)站”）獲取信息（或稱“文檔”、“檔案

29、”、“網(wǎng)頁”），并在您的電子計(jì)算機(jī)屏幕上顯現(xiàn)出來。您可以通過網(wǎng)頁中的超級鏈接來在各個網(wǎng)頁中間跳躍，甚至可以像服務(wù)器回傳信息互動交流。這種跟隨超級鏈接的上網(wǎng)方式通常被稱為“網(wǎng)上沖浪”。,,1.6.1 Tell whether the following statements are (T) or false (F),1.6 Activities,@ Activities On Passage B,,,F,T,T,T,F,,1

30、.6.2 Match the English on the right with Chinese on the left,1.6 Activities,@ Activities On Passage B,,,,,,,,,End,,,Format of Commerce Letters,1.7.1 Indented Style 縮行式,商務(wù)信件格式,,,@ Basic E-commerce Writing,Indente

31、d style is easier to read. But it is rarely used in business. It is a slightly less formal modification of full block format. Some people still use it for hand written personal letters.,1.7.1.1 Features of the indented

32、format include:  4Your address is on the right hand side of the page   4The date is on the right.  4The closing, signature, and printed name are all indented to the right half of the page.4The

33、greeting is flush left. 4The first line of each paragraph is indented, it starts 1 cm from the margin.  4A line is not placed between each paragraph.,,,Format of Commerce Letters,1.7.1.2 Here is an exampl

34、e of a letter written in an indented style:,商務(wù)信件格式,,,@ Basic E-commerce Writing,56 Yango RdBROGALA VIC 332120 October 199845 Carlton St. GREENS CAPE VIC 3467 Dear Greg, It was great to hear from you. I cannot

35、 believe you will be turning 40 next month. I can remember our high school days so well. My wife and I would be delighted to come to your 40th birthday party. We are really looking forward to it.

36、 Regards

37、John,,,Format of Commerce Letters,1.7.2 Full-block Style 全齊頭式,商務(wù)信件格式,,,@ Basic E-commerce Writing,The commonest layout for the business letter today is known as the blocked style. It is considered the most formal. In th

38、is style all new lines of typing are ranged to the left, all text starts at the left margin.,1.7.2.1 Features of full-blocked format include:   4All text starts at the left margin 4No punctuation in the addre

39、sses  4No punctuation in the greeting 4No punctuation in the farewell 4Inside address, salutation, closing and signature are all on the left 4An empty line separates each paragraph4Four spaces

40、 for the signature,,,Format of Commerce Letters,1.7.2.2 Here is an example of a letter written in a full-blocked style:,商務(wù)信件格式,,,@ Basic E-commerce Writing,Radio Products 123 Main Rd COVILLE VIC 3241 16 October 19

41、98 Rosa Bellafiore General Television Services 234 Grand Ave MONTPELLIER NSW 2345 Dear Ms Bellafiore,Thank you for your inquiry about our radio communications software. I am enclosing our brochure and p

42、rice list of our products. Our communications products are widely used and have a proven record of value for money and reliability. If you have further questions, please contact us. Yours sincerely Jane Broker,,,

43、Format of Commerce Letters,1.7.3 Semi-block Style 混合式/半齊頭式,商務(wù)信件格式,,,@ Basic E-commerce Writing,This format is a combination of indented style and block style, all the paragraphs are blocked against the left margin exce

44、pt letter heading, date, complimentary close and signature to the right of the center of the paper.,1.7.3.1 Features of a modified block format include: 4Your address is on the right hand side of the page 

45、4There is no punctuation in the addresses  4The date is on the right hand side of the page  4The farewell is on the right hand side of the page  4An empty line separates each paragraph 4Inside address,

46、 salutation and body parts all start at the left margin,,,Format of Commerce Letters,1.7.3.2 Here is an example of a letter written in a modified blocked style:,商務(wù)信件格式,,,@ Basic E-commerce Writing,3303 West Valley Co

47、ve Round Rock, Texas 78664 August 5, 1990Personnel AssistantJD Employee Credit Bank of Texas P.O. Box 32345 Austin, Texas 78745Dear Personnel Assistant:I am writing about your newspaper ad in the August 1 Austin

48、-American Statesman concerning your need for an experienced programmer in the database environment. I believe that I have the qualifications and experience that you are looking for.Enclosed you will find a resume, which

49、 will give you additional information on my background and qualifications. I would welcome a chance to talk further with you about the position you are seeking to fill. I can be reached by phone between 9:00 a.m. and 6

50、:00 p.m. at (512) 545-0098.Sincerely,Virginia RementeriaEncl.: resume,,,Format of Commerce Letters,1.7.4 Writing Practice,商務(wù)信件格式,,,@ Basic E-commerce Writing,1) Try to answer the following questions:,Full-Block,Aligne

51、d under the date,Flush left,2) Discuss the characteristic of the three letter styles you have learned.,3) Write a letter to Mr. Johnson, invite him to attend the anniversary of your nine years of business enterpri

52、se, use a proper format and sign your own name.,End,,b)If paragraphs are indented, where will the signature be?,c)If the date is flush right, where is the inside address in indented style?,a)Based on what we have le

53、arned, which is the most formal format for a letter?,,,The Internet,Today, the Internet is an enormous network of millions of computers allowing constant communication throughout the world. It includes: the World W

54、ide Web, electronic mail (e-mail), File Transfer Protocol (FTP), Internet Relay Chat (IRC) and USENET (news service).,The Basic Technology Of E-commerce,,,& Related Reading,The World Wide Web is the part of the

55、Internet that most users see and use and which has made it so popular. The web continues to grow at an absolutely incredible rate. Technology has improved to such an extent that the web is now considered to be indispensa

56、ble for education, business and entertainment. There are billions of pages on the web and thousands more are added every hour.,E-MailAnyone can apply for an e-mail address and send and receive messages from their comput

57、er. The main benefit is the almost instantaneous delivery of messages. An e-mail to the other side of the world takes a few seconds. You can also sign up to automatically receive newsletters and other information, delive

58、red directly to your computer.,,,The Internet,File Transfer ProtocolWeb pages are transferred between computers using the HTTP protocol, with other types of files sent using FTP. Users can share files, such as music and

59、 videos between themselves and the rest of the world by uploading them to a server and then allowing others to download them to their own computers.,The Basic Technology Of E-commerce,,,& Related Reading,End,,Interne

60、t Relay ChatIRC is a service allowing you to connect to your chosen channel and talk to others with the same interests. By downloading an appropriate programme, you can start chatting right away.,USENETUSENET (Unix Use

61、r Network) is a system of bulletin boards whereby messages and points of view can be posted to be read and replied to. Similar to IRC, all sorts of topics are discussed and a wide range of groups take part.There is no d

62、oubt that the Internet will have an increasing influence on the world in future.,,,1.9 Work online,,,: Work online,Visit the following famous websites through the Internet and try to learn more features of e-commerce:,