大嘴猴商業(yè)計劃書

1、大嘴猴公司商業(yè)計劃書大嘴猴公司商業(yè)計劃書目錄目錄一.概要...................................................................................................................................................11.公司概況......................................

2、..............................................................................................12.產(chǎn)品介紹.......................................................................................................................

3、.............13.目標(biāo)市場....................................................................................................................................14.市場環(huán)境和競爭分析........................................................

4、....................................................1二.公司描述.........................................................................................................................................2公司的名稱及l(fā)ogo.............

5、.......................................................................................................23.公司的組織結(jié)構(gòu)...........................................................................................................

6、...........34.公司的宗旨...............................................................................................................................35.公司的價值觀和信念..............................................................

7、..............................................36.公司的經(jīng)營發(fā)展戰(zhàn)略............................................................................................................37.公司的設(shè)施及資金使用.........................................

8、..............................................................5三.產(chǎn)品與服務(wù).....................................................................................................................................51.產(chǎn)品或服務(wù)項目介紹.....

9、....................................................................................................52.產(chǎn)品或服務(wù)項目的特色優(yōu)勢.............................................................................................63.服務(wù)策略.....

10、...............................................................................................................................64.服務(wù)流程......................................................................................

11、..............................................65.產(chǎn)品研發(fā)的技術(shù)基礎(chǔ)............................................................................................................6四.市場分析...............................................

12、..........................................................................................72.目標(biāo)市場及目標(biāo)消費群....................................................................................................103.市場定位.........

13、.........................................................................................................................12五.競爭分析...........................................................................................

14、............................................131.競爭描述..................................................................................................................................132.主要競爭者分析...........................

15、........................................................................................133.SWOT分析..........................................................................................................................

16、...144.競爭策略..................................................................................................................................15六營銷策略........................................................................

17、.............................................................161產(chǎn)品策略..............................................................................................................................162.價格策略..................

18、................................................................................................................163.渠道策略....................................................................................................

19、..............................174.促銷策略..................................................................................................................................17七財務(wù)預(yù)測.............................................

20、........................................................................................18八風(fēng)險分析及資金的退出........................................................................................................201.內(nèi)部風(fēng)險.......

21、...........................................................................................................................202.外部風(fēng)險.........................................................................................

22、.........................................213.內(nèi)部風(fēng)險對策........................................................................................................................214.外部風(fēng)險對策.......................................

23、.................................................................................225.風(fēng)險投資的退出機制.........................................................................................................23九.附注...............